Marketing - Regional Sales & Marketing Specialist
Cascadia Senior Living, Yakima, Washington, United States, 98903
Yakima, WA, USA
Job Description Posted Monday, January 19, 2026 at 8:00 AM
POSITION SUMMARY
The Regional Sales & Marketing Specialist (RSMS) helps create joyful & vibrant communities by supporting community and sales leaders to build relationships, help customers navigate the journey to senior living, and welcome new residents & families into the Cascadia family.
ESSENTIAL JOB FUNCTIONS This role ensures sales continuity during vacancies, performance dips, onboarding periods, or census risk. The RSMS will be expected to rapidly assess sales funnel health and execution gaps, and implement immediate corrective actions to stabilize inquiry flow, tours and move-ins, allowing enterprise sales and marketing leadership to remain focused on strategy, growth, and optimization rather than day-to-day firefighting.
DIRECT SALES
Personally manage inquiries, conduct lead discovery, run tours, and convert prospects into move-ins when embedded in a community
Demonstrate best-in-class sales behaviors in real time, not theory
Maintain accurate, timely, and complete CRM documentation that reflects the full prospect journey
Translate marketing strategy into effective sales conversations
Ensure community-level execution aligns with brand standards and campaign intent
Provide leadership with actionable insights that improve hiring profiles, training programs, sales processes and marketing alignment
TRAINING AND COMMUNITY SKILLS DEVELOPMENT
Lead onboarding for new sales hires, including lead discovery, tour structure, objection handling, follow-up cadence, CRM usage and data integrity, and outreach plans and messaging
Re-train or reset underperforming sales staff using live coaching, shadowing, and role modeling
Ensure consistency in sales behaviors and expectations across all communities
Serve as a CRM power user and role model
Ensure data accuracy, pipeline visibility, and proper use of inquiry stages, notes and activity tracking, and conversion metrics
Use CRM insights to identify sales breakdowns and opportunities for improvement
Model urgency, follow-up discipline, and consultative selling standards
Provide field-level feedback on lead quality, messaging effectiveness, and market response
Surface recurring challenges, training gaps, and process breakdowns
Understand and articulate the role of branding and positioning; digital marketing, paid media, SEO, and print; messaging strategy by audience and funnel stage
LEADERSHIP
Builds trust quickly without undermining existing leadership
Navigates complex interpersonal dynamics with discretion and respect
Partners effectively with Executive Directors, Sales Counselors, and support teams
Knows when to lead from the front — and when to step back and empower others
Leads by example through action, not authority
Measures success by the growth, confidence, and performance of others
Enters communities to support and elevate, not to criticize or “take over”
Leaves teams stronger, more capable, and more confident than before
Has a clear, personal sense of purpose that aligns with senior living and service to others
Understands the responsibility inherent in guiding families through major life decisions
Brings meaning, professionalism, and integrity to every interaction — with prospects and colleagues alike
O ther job duties as assigned
EXPERIENCE, QUALIFICATIONS, AND SKILLS
Proven success converting senior living inquiries into tours and move-ins
Deep understanding of consultative sales and lead discoveryHigh proficiency with senior living CRMs and sales reporting
Demonstrated ability to coach and train sales professionals
Strong understanding of branding, marketing channels, and messaging strategy
Willingness and ability to travel frequently across communities
Multi-community or regional sales experience
Experience stabilizing underperforming sales environments
Bachelor’s degree in related field or comparable experience
Must be a licensed driver with an automobile that is insured in accordance with state and/or organization requirements.
This job is ideal for someone who:
Has a strong awareness of their own strengths, blind spots, and impact on others
Can regulate ego, adapt communication style, and remain grounded under pressure
Demonstrates a willingness to receive feedback and a commitment to continuous self-improvement
Balances tactical execution with strategic awareness
PHYSICAL DEMANDS
The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hand to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.
WHAT WE OFFER
Competitive Compensation Program - Actual pay rate will be calculated based on relevant years of experience and education/certification requirements.
Health Care
Medical, Dental and Vision plans
Savings and Spending accounts to set money aside tax-free for health care and dependent care expenses. HSA account includes employer contribution
Sick time accrues at 2.17 hours every pay period (24/year), available for use after 90-days
Paid time off accrues at 2.85 hours every pay period (24/year), available for use after 90-days
Floating Holiday: 3.47 hours accrues every pay period (24/year), up to 56 hours annually
Seven paid holidays: New Year's Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day and Christmas
Up to 3 days Bereavement Leave
Employer Paid Life Insurance
Traditional and Roth 401(k) with annual employer discretionary contribution after 12 months and 1000 hours worked, semi-annual enrollment
Cascadia Assistance Fund to provide financial help with hardships or continuing education
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Job Description Posted Monday, January 19, 2026 at 8:00 AM
POSITION SUMMARY
The Regional Sales & Marketing Specialist (RSMS) helps create joyful & vibrant communities by supporting community and sales leaders to build relationships, help customers navigate the journey to senior living, and welcome new residents & families into the Cascadia family.
ESSENTIAL JOB FUNCTIONS This role ensures sales continuity during vacancies, performance dips, onboarding periods, or census risk. The RSMS will be expected to rapidly assess sales funnel health and execution gaps, and implement immediate corrective actions to stabilize inquiry flow, tours and move-ins, allowing enterprise sales and marketing leadership to remain focused on strategy, growth, and optimization rather than day-to-day firefighting.
DIRECT SALES
Personally manage inquiries, conduct lead discovery, run tours, and convert prospects into move-ins when embedded in a community
Demonstrate best-in-class sales behaviors in real time, not theory
Maintain accurate, timely, and complete CRM documentation that reflects the full prospect journey
Translate marketing strategy into effective sales conversations
Ensure community-level execution aligns with brand standards and campaign intent
Provide leadership with actionable insights that improve hiring profiles, training programs, sales processes and marketing alignment
TRAINING AND COMMUNITY SKILLS DEVELOPMENT
Lead onboarding for new sales hires, including lead discovery, tour structure, objection handling, follow-up cadence, CRM usage and data integrity, and outreach plans and messaging
Re-train or reset underperforming sales staff using live coaching, shadowing, and role modeling
Ensure consistency in sales behaviors and expectations across all communities
Serve as a CRM power user and role model
Ensure data accuracy, pipeline visibility, and proper use of inquiry stages, notes and activity tracking, and conversion metrics
Use CRM insights to identify sales breakdowns and opportunities for improvement
Model urgency, follow-up discipline, and consultative selling standards
Provide field-level feedback on lead quality, messaging effectiveness, and market response
Surface recurring challenges, training gaps, and process breakdowns
Understand and articulate the role of branding and positioning; digital marketing, paid media, SEO, and print; messaging strategy by audience and funnel stage
LEADERSHIP
Builds trust quickly without undermining existing leadership
Navigates complex interpersonal dynamics with discretion and respect
Partners effectively with Executive Directors, Sales Counselors, and support teams
Knows when to lead from the front — and when to step back and empower others
Leads by example through action, not authority
Measures success by the growth, confidence, and performance of others
Enters communities to support and elevate, not to criticize or “take over”
Leaves teams stronger, more capable, and more confident than before
Has a clear, personal sense of purpose that aligns with senior living and service to others
Understands the responsibility inherent in guiding families through major life decisions
Brings meaning, professionalism, and integrity to every interaction — with prospects and colleagues alike
O ther job duties as assigned
EXPERIENCE, QUALIFICATIONS, AND SKILLS
Proven success converting senior living inquiries into tours and move-ins
Deep understanding of consultative sales and lead discoveryHigh proficiency with senior living CRMs and sales reporting
Demonstrated ability to coach and train sales professionals
Strong understanding of branding, marketing channels, and messaging strategy
Willingness and ability to travel frequently across communities
Multi-community or regional sales experience
Experience stabilizing underperforming sales environments
Bachelor’s degree in related field or comparable experience
Must be a licensed driver with an automobile that is insured in accordance with state and/or organization requirements.
This job is ideal for someone who:
Has a strong awareness of their own strengths, blind spots, and impact on others
Can regulate ego, adapt communication style, and remain grounded under pressure
Demonstrates a willingness to receive feedback and a commitment to continuous self-improvement
Balances tactical execution with strategic awareness
PHYSICAL DEMANDS
The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hand to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.
WHAT WE OFFER
Competitive Compensation Program - Actual pay rate will be calculated based on relevant years of experience and education/certification requirements.
Health Care
Medical, Dental and Vision plans
Savings and Spending accounts to set money aside tax-free for health care and dependent care expenses. HSA account includes employer contribution
Sick time accrues at 2.17 hours every pay period (24/year), available for use after 90-days
Paid time off accrues at 2.85 hours every pay period (24/year), available for use after 90-days
Floating Holiday: 3.47 hours accrues every pay period (24/year), up to 56 hours annually
Seven paid holidays: New Year's Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day and Christmas
Up to 3 days Bereavement Leave
Employer Paid Life Insurance
Traditional and Roth 401(k) with annual employer discretionary contribution after 12 months and 1000 hours worked, semi-annual enrollment
Cascadia Assistance Fund to provide financial help with hardships or continuing education
#J-18808-Ljbffr