The Sports Facilities Advisory & Management
Marketing Manager - AdventHealth Sports Park at BluHawk
The Sports Facilities Advisory & Management, Overland Park, Kansas, United States, 66213
MARKETING MANAGER - AdventHealth Sports Park at BluHawk
Sports Facilities Management, LLC
LOCATION: Overland Park, KS
DEPARTMENT: MARKETING
REPORTS TO: SALES DIRECTOR
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY AdventHealth Sports Park at BluHawk is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Overland Park, KS. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
AdventHealth Sports Park at BluHawk is managed by Sports Facilities Management, LLC (SFM), a Sports Facilities Companies (SFC) Organization. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY The Marketing Manager will be responsible for driving sponsorship sales and supporting the day-to-day marketing operations of the facility. The ideal candidate will have a proven track record in venue or event sponsorship sales within the Midwest market. Responsibilities include, but are not limited to, sponsorship valuation, executing the sales budget, understanding general advertising methods, and utilizing design software and social media platforms.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING
Understand the scope and approach to local and regional sponsorship selling
Actively pursue and identify potential clients and sponsorship opportunities throughout the local and regional marketplace
Conduct discovery calls for prospects and leads
Daily use of CRM program (Salesforce, Insightly, Sugar, etc.) to maintain accurate list of contacts
Understanding a financial budget and able to prioritize monthly expenditures based on needs
Proactively staying current of sports and recreation, fitness and entertainment industry best practices, national trends, and ongoing changes/issues within the industry
Create and implement in-house sponsor events to drive revenue
Make decisions on advertising in regard to anticipated ROI based on past experiences with digital or traditional advertising campaigns
Attendance at local community and membership events on behalf of the venue
Managing company website(s), content development, press release activity, and social media platforms
Participation in planning/strategic meetings, as required
Participation in and oversight of the planning and implementation of local PR and Community grassroots events
Serve as Manager on Duty for events as scheduled
Assisting in maintaining an event calendar of rental/tournaments booked, as well as, listing all facility activities planned
All other duties as assigned by management
MINIMUM QUALIFICATIONS
A bachelor's degree in business, marketing, or related field with 3+ years' appropriate sales experience required
Proven success in generating awareness through consumer marketing and branding
Relevant experience in youth and amateur sports as a consumer, sales professional, or other relevant experiences is preferred
Proven experience in the successful launch of sales & marketing campaigns
Experience working with convention & visitors' bureau, regional sports commissions, sports teams or venues is preferred
Ability to analyze analytics to measure the ROI, efficiency, and effectiveness for all marketing programs
Prior sales experience managing corporate relationships; including sponsorship and financial partnerships is preferred
Must have excellent interpersonal, problem solving, and negotiating skills
Must be a team player
Must have excellent verbal and written communication skills
Must have excellent computer skills, including Word, Excel, PowerPoint, Adobe, etc.
Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours) as needed
Skilled at identifying and creating traditional and non-traditional opportunities to deliver revenue goals
WORKING CONDITIONS AND PHYSICAL DEMANDS
Must be able to lift 50 pounds waist high
May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
Will be required to operate a computer
Facility has intermittent noise
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LOCATION: Overland Park, KS
DEPARTMENT: MARKETING
REPORTS TO: SALES DIRECTOR
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY AdventHealth Sports Park at BluHawk is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Overland Park, KS. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
AdventHealth Sports Park at BluHawk is managed by Sports Facilities Management, LLC (SFM), a Sports Facilities Companies (SFC) Organization. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY The Marketing Manager will be responsible for driving sponsorship sales and supporting the day-to-day marketing operations of the facility. The ideal candidate will have a proven track record in venue or event sponsorship sales within the Midwest market. Responsibilities include, but are not limited to, sponsorship valuation, executing the sales budget, understanding general advertising methods, and utilizing design software and social media platforms.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING
Understand the scope and approach to local and regional sponsorship selling
Actively pursue and identify potential clients and sponsorship opportunities throughout the local and regional marketplace
Conduct discovery calls for prospects and leads
Daily use of CRM program (Salesforce, Insightly, Sugar, etc.) to maintain accurate list of contacts
Understanding a financial budget and able to prioritize monthly expenditures based on needs
Proactively staying current of sports and recreation, fitness and entertainment industry best practices, national trends, and ongoing changes/issues within the industry
Create and implement in-house sponsor events to drive revenue
Make decisions on advertising in regard to anticipated ROI based on past experiences with digital or traditional advertising campaigns
Attendance at local community and membership events on behalf of the venue
Managing company website(s), content development, press release activity, and social media platforms
Participation in planning/strategic meetings, as required
Participation in and oversight of the planning and implementation of local PR and Community grassroots events
Serve as Manager on Duty for events as scheduled
Assisting in maintaining an event calendar of rental/tournaments booked, as well as, listing all facility activities planned
All other duties as assigned by management
MINIMUM QUALIFICATIONS
A bachelor's degree in business, marketing, or related field with 3+ years' appropriate sales experience required
Proven success in generating awareness through consumer marketing and branding
Relevant experience in youth and amateur sports as a consumer, sales professional, or other relevant experiences is preferred
Proven experience in the successful launch of sales & marketing campaigns
Experience working with convention & visitors' bureau, regional sports commissions, sports teams or venues is preferred
Ability to analyze analytics to measure the ROI, efficiency, and effectiveness for all marketing programs
Prior sales experience managing corporate relationships; including sponsorship and financial partnerships is preferred
Must have excellent interpersonal, problem solving, and negotiating skills
Must be a team player
Must have excellent verbal and written communication skills
Must have excellent computer skills, including Word, Excel, PowerPoint, Adobe, etc.
Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours) as needed
Skilled at identifying and creating traditional and non-traditional opportunities to deliver revenue goals
WORKING CONDITIONS AND PHYSICAL DEMANDS
Must be able to lift 50 pounds waist high
May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
Will be required to operate a computer
Facility has intermittent noise
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