Journey21 Inc
The
Marketing and Campaign Coordinator
plays a key role in promoting Journey21’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans, capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.
Key Responsibilities 1. Content Creation & Communications
Write press releases, media pitches, and talking points for public relations efforts.
Communications plans - Create a crisis communication plan, etc.
Create compelling content for websites, newsletters, social media, blogs, and print materials.
Grant storytelling initiatives to highlight program success and donor impact.
2. Website & Digital Marketing
Oversee website updates and ensure content is current and engaging.
Digital Email Campaigns - Biweekly Eblasts, driving qualified inquiries, enrollment, and support.
Create and monitor Dashboard/Metrics.
3. Social Media
Manage all social media accounts (Facebook, Instagram, LinkedIn, X, etc.).
Create and manage an Editorial Calendar - content planning, posting, and engagement results.
Monitor social media trends and analytics to optimize outreach strategies.
Build awareness, trust, drive engagement and action from key audiences.
4. Event Coordination/Management
Major Event Coordination and Support
Lead event committees (golf and gala) – Schedule meetings, take notes, ensure follow‑up.
Golf Outing – all online and printed materials, including Design Work.
Gala – all online and printed material, including Design Work.
Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, CORE, etc.
Manage Event software (Trellis) and landing pages for all events, outings and clubs.
Goal: Increase our engagement level of active participants for CORE by 10% in 2026.
Design and execute marketing plans for fundraising events and community programs.
5. Brand Management
Maintain brand consistency across all marketing materials, digital platforms, and communications.
Collaborate with leadership to enhance visibility and positioning within the community.
6. Promotion & Community Outreach
Develop promotional materials such as flyers, brochures, forms and event signage.
Newsletters
Quarterly Newsletter for CEO
Monthly Newsletter for Enrichment Center Director
Monthly Newsletter for CORE & Volunteer Program
Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.
Assist in managing Volunteer Program
Website Applications
Letter of Application Receipt and Welcome Letter/Packet
7. Fundraising & Donor Engagement Support
Annual Impact Report.
Collaborate with the development team to create donor stewardship materials.
Assist in the marketing and promotion of fundraising campaigns, annual appeals, and donor recognition efforts.
Capital Campaign support:
Administrative and back-office management of donor information.
Develop email marketing campaigns to engage supporters and promote events.
Donor Appreciation/Fund Development process ownership:
Coordinate mailings – mail merge/send letters.
Write thank you template letters.
Create and execute from Donor/Grant Appreciation Matrix plan.
8. Analytics & Reporting
Donor and Volunteer Database Management
Data entry into Blackbaud – Raiser’s Edge
Scrub current databases for accuracy/duplication - annual appeal for accurate information.
Database management of Gala, Golf Outing and all events.
Data Analytics
Review all data points needed.
Create reports, analytics, and information.
Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.
Provide insights and recommendations to improve outreach effectiveness.
Prepare reports for leadership and board members on marketing impact.
Preferred Qualifications & Skills
Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
Experience in nonprofit marketing, digital marketing, and community outreach.
Strong writing, editing and storytelling skills.
Proficiency in database management and CRM programs.
Proficiency in social media management, email marketing platforms, and website content management systems.
Graphic design experience (Canva, Adobe Creative Suite, specifically In‑Design) is a plus.
Ability to manage multiple projects and meet deadlines and work in a fast‑paced environment.
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Marketing and Campaign Coordinator
plays a key role in promoting Journey21’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans, capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.
Key Responsibilities 1. Content Creation & Communications
Write press releases, media pitches, and talking points for public relations efforts.
Communications plans - Create a crisis communication plan, etc.
Create compelling content for websites, newsletters, social media, blogs, and print materials.
Grant storytelling initiatives to highlight program success and donor impact.
2. Website & Digital Marketing
Oversee website updates and ensure content is current and engaging.
Digital Email Campaigns - Biweekly Eblasts, driving qualified inquiries, enrollment, and support.
Create and monitor Dashboard/Metrics.
3. Social Media
Manage all social media accounts (Facebook, Instagram, LinkedIn, X, etc.).
Create and manage an Editorial Calendar - content planning, posting, and engagement results.
Monitor social media trends and analytics to optimize outreach strategies.
Build awareness, trust, drive engagement and action from key audiences.
4. Event Coordination/Management
Major Event Coordination and Support
Lead event committees (golf and gala) – Schedule meetings, take notes, ensure follow‑up.
Golf Outing – all online and printed materials, including Design Work.
Gala – all online and printed material, including Design Work.
Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, CORE, etc.
Manage Event software (Trellis) and landing pages for all events, outings and clubs.
Goal: Increase our engagement level of active participants for CORE by 10% in 2026.
Design and execute marketing plans for fundraising events and community programs.
5. Brand Management
Maintain brand consistency across all marketing materials, digital platforms, and communications.
Collaborate with leadership to enhance visibility and positioning within the community.
6. Promotion & Community Outreach
Develop promotional materials such as flyers, brochures, forms and event signage.
Newsletters
Quarterly Newsletter for CEO
Monthly Newsletter for Enrichment Center Director
Monthly Newsletter for CORE & Volunteer Program
Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.
Assist in managing Volunteer Program
Website Applications
Letter of Application Receipt and Welcome Letter/Packet
7. Fundraising & Donor Engagement Support
Annual Impact Report.
Collaborate with the development team to create donor stewardship materials.
Assist in the marketing and promotion of fundraising campaigns, annual appeals, and donor recognition efforts.
Capital Campaign support:
Administrative and back-office management of donor information.
Develop email marketing campaigns to engage supporters and promote events.
Donor Appreciation/Fund Development process ownership:
Coordinate mailings – mail merge/send letters.
Write thank you template letters.
Create and execute from Donor/Grant Appreciation Matrix plan.
8. Analytics & Reporting
Donor and Volunteer Database Management
Data entry into Blackbaud – Raiser’s Edge
Scrub current databases for accuracy/duplication - annual appeal for accurate information.
Database management of Gala, Golf Outing and all events.
Data Analytics
Review all data points needed.
Create reports, analytics, and information.
Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.
Provide insights and recommendations to improve outreach effectiveness.
Prepare reports for leadership and board members on marketing impact.
Preferred Qualifications & Skills
Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
Experience in nonprofit marketing, digital marketing, and community outreach.
Strong writing, editing and storytelling skills.
Proficiency in database management and CRM programs.
Proficiency in social media management, email marketing platforms, and website content management systems.
Graphic design experience (Canva, Adobe Creative Suite, specifically In‑Design) is a plus.
Ability to manage multiple projects and meet deadlines and work in a fast‑paced environment.
#J-18808-Ljbffr