Paid Social Manager (Remote US) - Future Opening
Abe, Richmond, Virginia, United States, 23214
Overview
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Internal title:
Account Strategist, LinkedIn Advertising. The role works directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work with the Associate Director to ensure internal and client goals are achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn ad units such as conversation ads, document ads, CTV and more
Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign data using tools like Google Analytics, GA4, Excel, or similar analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate strategy into data-driven storytelling
Problem-solving mindset with curiosity and competitive drive
Willingness to stay on the cutting edge of the industry and share growth opportunities
Ability to manage multiple projects simultaneously
Quality-focused with a sustainable approach to advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Reflect Abe’s core values in every interaction
Manage approximately five mid-tier and enterprise accounts
Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include NSMs and Client Satisfaction scores
Build client trust and relationships that drive renewals
Cross-sell services aligned with client goals
Clearly communicate results with client contacts and executives
Make sound strategic decisions for account direction
Benefits
Salary: The annual base salary range for this position based in the United States is $70,000-$80,000 USD. This range is an estimate and may vary based on compensation practices, skills, and experience.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
Employer-paid plan for you; partial contributions for dependents
Benefits supporting the whole person: mental health resources, physical health programs, and wellness perks
Time Off: Unlimited PTO (2-week minimum), paid holidays, birthday off, year-end recharge, parental leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure
Work Environment Requirements As a remote-first company, you can work from anywhere in the US, with optional state offices. Global opportunities may be available where we have established operations, subject to work authorization and residence. This role can operate 100% virtually from a home office and uses Zoom and Slack for collaboration. You will need a reliable internet connection and a professional background. Reasonable accommodations can be provided during the application process if needed.
Additional Information At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Internal title:
Account Strategist, LinkedIn Advertising. The role works directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work with the Associate Director to ensure internal and client goals are achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn ad units such as conversation ads, document ads, CTV and more
Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign data using tools like Google Analytics, GA4, Excel, or similar analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate strategy into data-driven storytelling
Problem-solving mindset with curiosity and competitive drive
Willingness to stay on the cutting edge of the industry and share growth opportunities
Ability to manage multiple projects simultaneously
Quality-focused with a sustainable approach to advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Reflect Abe’s core values in every interaction
Manage approximately five mid-tier and enterprise accounts
Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include NSMs and Client Satisfaction scores
Build client trust and relationships that drive renewals
Cross-sell services aligned with client goals
Clearly communicate results with client contacts and executives
Make sound strategic decisions for account direction
Benefits
Salary: The annual base salary range for this position based in the United States is $70,000-$80,000 USD. This range is an estimate and may vary based on compensation practices, skills, and experience.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
Employer-paid plan for you; partial contributions for dependents
Benefits supporting the whole person: mental health resources, physical health programs, and wellness perks
Time Off: Unlimited PTO (2-week minimum), paid holidays, birthday off, year-end recharge, parental leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure
Work Environment Requirements As a remote-first company, you can work from anywhere in the US, with optional state offices. Global opportunities may be available where we have established operations, subject to work authorization and residence. This role can operate 100% virtually from a home office and uses Zoom and Slack for collaboration. You will need a reliable internet connection and a professional background. Reasonable accommodations can be provided during the application process if needed.
Additional Information At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr