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SiteGround

Influencer Marketing Manager

SiteGround, Sofia, New Mexico, United States

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YOUR ROLE: We’re looking for an

Influencer Marketing Manager

to join our Affiliate and Partnerships Team. You’ll identify, recruit, and partner with content creators, YouTubers, bloggers, and digital influencers across international markets to drive brand awareness and sales across our full product portfolio.

This is a hands-on role where you’ll

own the entire influencer journey

– from initial outreach through to campaign execution and performance optimisation. You’ll work closely with your teammates and our product teams to translate our products’ value into compelling creator partnerships that resonate with audiences globally.

YOUR RESPONSIBILITIES:

Research, identify, and recruit influencers, content creators, and digital partners aligned with our brand and target audiences

Manage outreach, negotiation, and onboarding of new influencer partners

Build and maintain strong, long-term relationships with creators, acting as their primary point of contact

Collaborate with influencers to develop authentic, high-performing content that drives engagement and conversions

Track and analyse campaign performance, optimising based on data and insights

Manage influencer contracts and compensation structures

Stay current on influencer marketing trends, platforms, and best practices

Work cross-functionally with product marketing, content, and affiliate colleagues to align messaging and maximise impact

OUR EXPECTATIONS:

2 years of experience in influencer marketing, creator partnerships, or a related field

Proven track record of recruiting and managing influencer relationships

Experience running international influencer campaigns across multiple markets and languages

Strong understanding of major content platforms (YouTube, Instagram, TikTok, LinkedIn, blogs/podcasts) and their creator ecosystems

Excellent communication and relationship-building skills

Analytical mindset with experience measuring and reporting on campaign performance

Self-starter who thrives in a dynamic environment

Fluent English; additional languages are a plus

GREAT ADVANTAGE WILL BE:

Experience marketing hosting, SaaS, or AI products

Existing network of tech, business, or digital marketing influencers

Familiarity with affiliate marketing programmes and structures

WHAT WE OFFER:

Competitive salary with achievement bonus

Premium health insurance

Reduced working hours every Friday

Аdditional trainings to upskill your job competencies

Free office restaurant with our own chef team

Free access to our in-office gym with professional instructors

Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office

Free Multisport or CoolFit card

Additional days off for long service and volunteering

Anniversary and company gifts

Knowledge-sharing at multiple meetups and mini conferences in our offices

If this sounds like something you’d be interested in, we’d love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.

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