Overview
Good Job! Good Life!
The HeadHunter Group is an innovative Staffing and Recruiting Company with HQ in Dover, Delaware, USA, operating in Canada, Albania, Kosovo, Montenegro, North Macedonia, Bosnia & Herzegovina, Serbia, Cyprus, Greece, and Bulgaria.
On behalf of our client, a
Beverage Company with regional coverage in the premium spirits segment , we are conducting a confidential search for an experienced
Sales Manager
to be based in
Belgrade, Serbia .
This appointment represents a
middle-to-senior management leadership role , reporting directly to the Managing Director, with full responsibility for sales strategy, commercial performance, and operational excellence across all assigned sales channels in Serbia, while aligning closely with regional and principal objectives.
Position Purpose The Sales Manager is responsible for
developing, implementing, and executing the companys sales strategy , ensuring alignment with corporate objectives, supplier agreements, and channel-specific targets. The role oversees end-to-end sales operations, including planning, forecasting, budgeting, performance monitoring, client relationship management, and trade marketing execution.
The position plays a critical role in driving
revenue growth, gross profit optimization, cash flow discipline, and market execution excellence , while ensuring full compliance with company policies, governance standards, and ethical principles.
Key Responsibilities Sales Strategy, Planning & Commercial Management
Develop and execute
annual sales, revenue, and trade marketing plans aligned with corporate strategy and principal agreements
Translate strategic objectives into
channel-, region-, and key-account-level targets , supported by clear KPIs
Prepare and present
business plans, budgets, and rolling forecasts , ensuring alignment with financial targets
Manage
sales forecasting, cash collection planning, and gross profit performance
Ensure effective
TRADEX and trade marketing budget planning and control
Client & Key Account Management
Negotiate and manage
commercial terms and annual cooperation agreements
with key customers
Oversee execution and compliance of all contractual agreements
Build and maintain strong, long-term relationships with
key accounts, partners, and flagship clients
Lead customer meetings and contribute to joint business planning initiatives
Sales Operations & Market Execution
Oversee
day-to-day sales operations
across all channels (On-trade, Off-trade, Wholesale, etc.)
Ensure high standards of
product availability, distribution, and physical execution (MES/KPIs)
Monitor and improve
market execution, brand visibility, and promotional effectiveness
Conduct regular market visits and provide structured evaluations and recommendations
Financial & Performance Management
Support preparation of
monthly, quarterly, and annual P&L analyses
Monitor sales performance by
brand, principal, channel, and region , identifying deviations and corrective actions
Manage accruals, recharges, purchase orders, and invoice approvals in cooperation with Finance
Ensure accurate reporting and data integrity using CRM/ERP and market data tools
People Leadership & Organization
Lead, develop, and performance-manage
multi-channel sales teams
Set clear objectives, review performance regularly, and drive accountability
Ensure continuous coaching, training, and professional development
Promote a culture of
collaboration, integrity, accountability, and results orientation
Act as a role model for corporate values and ethical standards
Cross-Functional & Stakeholder Collaboration
Ensure close alignment with
Finance, Marketing, and Logistics
Support principal and partner visits, business reviews, and commercial meetings
Monitor market trends, competition, and regulatory developments to ensure compliance and competitiveness
Candidate Profile
Bachelors degree in
Business Administration, Economics, Marketing, or related field
Minimum
7+ years of progressive sales management experience , ideally in FMCG, beverages, spirits, or large-scale distribution
Strong understanding of the
Serbian retail, wholesale, and HoReCa landscape
Proven experience in
sales growth, P&L ownership, budgeting, and negotiations
Strong analytical, financial, and strategic thinking capabilities
Demonstrated ability to
lead teams, manage complexity, and drive execution
Fluent in
Serbian ; strong
English
required for regional coordination
What the Role Offers
Senior commercial leadership role with
high local ownership and regional exposure
Opportunity to work with
premium international spirits brands
Competitive compensation package aligned with experience and performance
Professional, structured, and performance-driven corporate environment
Note: Only shortlisted candidates will be invited for an interview .
Our client offers equal opportunity for everyone, and no person shall be discriminated against on the grounds of age, gender, sexual orientation, disability, nationality, ethnic background, race, skin color, religion or ideology, political persuasion, social background or marital status.
#J-18808-Ljbffr
The HeadHunter Group is an innovative Staffing and Recruiting Company with HQ in Dover, Delaware, USA, operating in Canada, Albania, Kosovo, Montenegro, North Macedonia, Bosnia & Herzegovina, Serbia, Cyprus, Greece, and Bulgaria.
On behalf of our client, a
Beverage Company with regional coverage in the premium spirits segment , we are conducting a confidential search for an experienced
Sales Manager
to be based in
Belgrade, Serbia .
This appointment represents a
middle-to-senior management leadership role , reporting directly to the Managing Director, with full responsibility for sales strategy, commercial performance, and operational excellence across all assigned sales channels in Serbia, while aligning closely with regional and principal objectives.
Position Purpose The Sales Manager is responsible for
developing, implementing, and executing the companys sales strategy , ensuring alignment with corporate objectives, supplier agreements, and channel-specific targets. The role oversees end-to-end sales operations, including planning, forecasting, budgeting, performance monitoring, client relationship management, and trade marketing execution.
The position plays a critical role in driving
revenue growth, gross profit optimization, cash flow discipline, and market execution excellence , while ensuring full compliance with company policies, governance standards, and ethical principles.
Key Responsibilities Sales Strategy, Planning & Commercial Management
Develop and execute
annual sales, revenue, and trade marketing plans aligned with corporate strategy and principal agreements
Translate strategic objectives into
channel-, region-, and key-account-level targets , supported by clear KPIs
Prepare and present
business plans, budgets, and rolling forecasts , ensuring alignment with financial targets
Manage
sales forecasting, cash collection planning, and gross profit performance
Ensure effective
TRADEX and trade marketing budget planning and control
Client & Key Account Management
Negotiate and manage
commercial terms and annual cooperation agreements
with key customers
Oversee execution and compliance of all contractual agreements
Build and maintain strong, long-term relationships with
key accounts, partners, and flagship clients
Lead customer meetings and contribute to joint business planning initiatives
Sales Operations & Market Execution
Oversee
day-to-day sales operations
across all channels (On-trade, Off-trade, Wholesale, etc.)
Ensure high standards of
product availability, distribution, and physical execution (MES/KPIs)
Monitor and improve
market execution, brand visibility, and promotional effectiveness
Conduct regular market visits and provide structured evaluations and recommendations
Financial & Performance Management
Support preparation of
monthly, quarterly, and annual P&L analyses
Monitor sales performance by
brand, principal, channel, and region , identifying deviations and corrective actions
Manage accruals, recharges, purchase orders, and invoice approvals in cooperation with Finance
Ensure accurate reporting and data integrity using CRM/ERP and market data tools
People Leadership & Organization
Lead, develop, and performance-manage
multi-channel sales teams
Set clear objectives, review performance regularly, and drive accountability
Ensure continuous coaching, training, and professional development
Promote a culture of
collaboration, integrity, accountability, and results orientation
Act as a role model for corporate values and ethical standards
Cross-Functional & Stakeholder Collaboration
Ensure close alignment with
Finance, Marketing, and Logistics
Support principal and partner visits, business reviews, and commercial meetings
Monitor market trends, competition, and regulatory developments to ensure compliance and competitiveness
Candidate Profile
Bachelors degree in
Business Administration, Economics, Marketing, or related field
Minimum
7+ years of progressive sales management experience , ideally in FMCG, beverages, spirits, or large-scale distribution
Strong understanding of the
Serbian retail, wholesale, and HoReCa landscape
Proven experience in
sales growth, P&L ownership, budgeting, and negotiations
Strong analytical, financial, and strategic thinking capabilities
Demonstrated ability to
lead teams, manage complexity, and drive execution
Fluent in
Serbian ; strong
English
required for regional coordination
What the Role Offers
Senior commercial leadership role with
high local ownership and regional exposure
Opportunity to work with
premium international spirits brands
Competitive compensation package aligned with experience and performance
Professional, structured, and performance-driven corporate environment
Note: Only shortlisted candidates will be invited for an interview .
Our client offers equal opportunity for everyone, and no person shall be discriminated against on the grounds of age, gender, sexual orientation, disability, nationality, ethnic background, race, skin color, religion or ideology, political persuasion, social background or marital status.
#J-18808-Ljbffr