Director of Integrated Marketing & Fundraising
The Christian Broadcasting Network, Inc., Virginia Beach, Virginia, us, 23450
Director of Integrated Marketing & Fundraising
The Christian Broadcasting Network (CBN) is seeking a
Director of Integrated Marketing & Fundraising
to provide strategic leadership and oversight of CBN’s direct response fundraising efforts, with a primary emphasis on direct mail, in partnership with an established team to develop and execute an integrated, donor‑centric fundraising strategy. This role collaborates closely with the Director of Marketing to ensure cohesive, multi‑channel donor journeys that align fundraising objectives with broader marketing and brand initiatives. It will oversee the stewardship of CBN’s legacy donor base while supporting efforts to reach and engage new audiences through data‑driven segmentation, testing, and analysis. The Director will serve as a key marketing partner for broadcast and telephone ministry fundraising initiatives, supporting target identification, script development, fundraising spots, and telethon preparation and execution. He/she will promote cross‑departmental collaboration and the thoughtful application of emerging tools, including AI, to enhance efficiency, insight, and donor engagement, while ensuring all fundraising strategies operate in alignment with CBN’s mission to preach the Gospel to the nations and uphold the organization’s core values of excellence, innovation, and integrity.
The successful candidate will have the following qualifications:
10+ years of experience in direct response fundraising, direct marketing, or related nonprofit leadership roles with demonstrated responsibility for fundraising or revenue‑generating initiatives
Demonstrated expertise in direct mail fundraising, including management of large donor lists, frequent mail schedules, and advanced testing methodologies
Working knowledge of CRM systems and marketing automation tools (Microsoft Dynamics preferred)
Strong understanding of marketing and fundraising funnels, audience segmentation strategies, and data‑driven decision‑making
Proven experience managing external vendors, budgets, timelines, and complex, multi‑channel projects
Demonstrated ability to lead teams and collaborate effectively across departments and functions
Familiarity with donor‑centric fundraising theory and best practices
Experience with Asana or similar project management tools preferred
Demonstrated openness to and familiarity with emerging technologies, including AI, and their application to improve fundraising strategy, insight, and operational efficiency
Strong analytical, communication, and leadership skills
Passion for CBN’s mission of preaching the Gospel to the nations and a genuine care for donors
Due to collaboration needs and organizational priorities, strong preference will be given to candidates in Virginia or open to being based in Virginia
Demonstrated life application of Biblical principles and practices in alignment with CBN’s nonprofit Christian mission
CBN is a global nonprofit ministry demonstrating the love of God by sharing the Gospel through digital content, traditional media, and humanitarian aid. CBN offers a professional and rewarding work environment, competitive salary, and benefits package to include healthcare for full‑time positions. If you meet the listed qualifications and are in agreement with CBN’s mission and purpose, please click apply or visit our CBN Job Board at www.cbn.com for application and benefit information.
We are unable to give full consideration to resumes without applications.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Director of Integrated Marketing & Fundraising
to provide strategic leadership and oversight of CBN’s direct response fundraising efforts, with a primary emphasis on direct mail, in partnership with an established team to develop and execute an integrated, donor‑centric fundraising strategy. This role collaborates closely with the Director of Marketing to ensure cohesive, multi‑channel donor journeys that align fundraising objectives with broader marketing and brand initiatives. It will oversee the stewardship of CBN’s legacy donor base while supporting efforts to reach and engage new audiences through data‑driven segmentation, testing, and analysis. The Director will serve as a key marketing partner for broadcast and telephone ministry fundraising initiatives, supporting target identification, script development, fundraising spots, and telethon preparation and execution. He/she will promote cross‑departmental collaboration and the thoughtful application of emerging tools, including AI, to enhance efficiency, insight, and donor engagement, while ensuring all fundraising strategies operate in alignment with CBN’s mission to preach the Gospel to the nations and uphold the organization’s core values of excellence, innovation, and integrity.
The successful candidate will have the following qualifications:
10+ years of experience in direct response fundraising, direct marketing, or related nonprofit leadership roles with demonstrated responsibility for fundraising or revenue‑generating initiatives
Demonstrated expertise in direct mail fundraising, including management of large donor lists, frequent mail schedules, and advanced testing methodologies
Working knowledge of CRM systems and marketing automation tools (Microsoft Dynamics preferred)
Strong understanding of marketing and fundraising funnels, audience segmentation strategies, and data‑driven decision‑making
Proven experience managing external vendors, budgets, timelines, and complex, multi‑channel projects
Demonstrated ability to lead teams and collaborate effectively across departments and functions
Familiarity with donor‑centric fundraising theory and best practices
Experience with Asana or similar project management tools preferred
Demonstrated openness to and familiarity with emerging technologies, including AI, and their application to improve fundraising strategy, insight, and operational efficiency
Strong analytical, communication, and leadership skills
Passion for CBN’s mission of preaching the Gospel to the nations and a genuine care for donors
Due to collaboration needs and organizational priorities, strong preference will be given to candidates in Virginia or open to being based in Virginia
Demonstrated life application of Biblical principles and practices in alignment with CBN’s nonprofit Christian mission
CBN is a global nonprofit ministry demonstrating the love of God by sharing the Gospel through digital content, traditional media, and humanitarian aid. CBN offers a professional and rewarding work environment, competitive salary, and benefits package to include healthcare for full‑time positions. If you meet the listed qualifications and are in agreement with CBN’s mission and purpose, please click apply or visit our CBN Job Board at www.cbn.com for application and benefit information.
We are unable to give full consideration to resumes without applications.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr