Komar
Komar, a global leader in the design, sourcing, manufacturing, and distribution of apparel with a diverse portfolio of owned and licensed brands, has an opening for a Social Media Marketing Coordinator.
The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.
Responsibilities
Develop and execute social media strategies, best practices, promotional campaigns and day-to-day activities while optimizing and monetizing the brand’s presence on Facebook, Instagram, Pinterest and other relevant social media platforms Analyze relevant KPI’s for measuring impact of social media efforts in order to determine campaign effectiveness through reporting tools Build a content strategy and manage the content calendar Understand and evolve the voice of the DTC brands Develop engaging and effective social media copy for both editorial and marketing efforts Ideate and lead the development of compelling content and campaigns across social platforms that engages and communicates effectively with our audience Establish and foster relationships with online influencers, driving how we measure success and learnings, and continue to grow influencer partnerships Identify, benchmark, and audit competitor set and industry leaders in social media Establish and execute social strategies and campaigns for new product launches and brand partnerships Collaborate with PR to orchestrate relevant gifting programs in order to secure online influencer coverage Multi-platform expertise: strong strategic and technical understanding of existing and emerging social platforms Working knowledge of analytics tools; Comfortable with in-app analytics and reporting Lead publishing: must have experience in implementing platforms strategies Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies Explore and evaluate new social platforms, tools, services and vendors and provide recommendations Strategy support: work with marketing and brand teams to advance and refine integrated digital strategies, as well as social strategies for specific campaigns, launches and projects across key brand and product marketing campaigns Development of new, innovative social media campaigns and initiatives in support of key brand moments, events and milestones Facilitate cross-functional conversation and work streams to deliver key brand and product marketing initiatives Nurture positive feedback and advancement of key relationships with colleagues Review overall and individual social platform performance using social media analytics and provide recommendations to improve Qualifications
Bachelor's degree in Marketing, Communications, Journalism or equivalent preferred Thorough knowledge and understanding of the principles of advertising, marketing, and digital media 1 – 2 years’ experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e., Facebook, Instagram, Pinterest, TikTok, etc.) Well-versed in digital media and social media metrics and monitoring tools Experience in successfully concepting and managing strategic social marketing projects Resourceful self-starter, with a can-do attitude that works well in a matrixed environment Highly proficient in MS Office Suite with the ability to convey concepts and information in a succinct and visually compelling way Strong interpersonal and analytical skills with great attention to detail Asset management systems and listening tools like Sprout, Sprinklr, Curalate, Shopify, etc.
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Develop and execute social media strategies, best practices, promotional campaigns and day-to-day activities while optimizing and monetizing the brand’s presence on Facebook, Instagram, Pinterest and other relevant social media platforms Analyze relevant KPI’s for measuring impact of social media efforts in order to determine campaign effectiveness through reporting tools Build a content strategy and manage the content calendar Understand and evolve the voice of the DTC brands Develop engaging and effective social media copy for both editorial and marketing efforts Ideate and lead the development of compelling content and campaigns across social platforms that engages and communicates effectively with our audience Establish and foster relationships with online influencers, driving how we measure success and learnings, and continue to grow influencer partnerships Identify, benchmark, and audit competitor set and industry leaders in social media Establish and execute social strategies and campaigns for new product launches and brand partnerships Collaborate with PR to orchestrate relevant gifting programs in order to secure online influencer coverage Multi-platform expertise: strong strategic and technical understanding of existing and emerging social platforms Working knowledge of analytics tools; Comfortable with in-app analytics and reporting Lead publishing: must have experience in implementing platforms strategies Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies Explore and evaluate new social platforms, tools, services and vendors and provide recommendations Strategy support: work with marketing and brand teams to advance and refine integrated digital strategies, as well as social strategies for specific campaigns, launches and projects across key brand and product marketing campaigns Development of new, innovative social media campaigns and initiatives in support of key brand moments, events and milestones Facilitate cross-functional conversation and work streams to deliver key brand and product marketing initiatives Nurture positive feedback and advancement of key relationships with colleagues Review overall and individual social platform performance using social media analytics and provide recommendations to improve Qualifications
Bachelor's degree in Marketing, Communications, Journalism or equivalent preferred Thorough knowledge and understanding of the principles of advertising, marketing, and digital media 1 – 2 years’ experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e., Facebook, Instagram, Pinterest, TikTok, etc.) Well-versed in digital media and social media metrics and monitoring tools Experience in successfully concepting and managing strategic social marketing projects Resourceful self-starter, with a can-do attitude that works well in a matrixed environment Highly proficient in MS Office Suite with the ability to convey concepts and information in a succinct and visually compelling way Strong interpersonal and analytical skills with great attention to detail Asset management systems and listening tools like Sprout, Sprinklr, Curalate, Shopify, etc.
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