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Global Marketing Content Strategist, GIMC

SalaryGuide, New York, New York, us, 10261

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Responsibilities

Digital Content Strategy & Messaging – Develop clear, engaging, and on-brand copy for all digital channels, including websites, emails, social media, in-platform messaging, and campaign assets.

Translate complex product features and narratives into simple, compelling value propositions tailored for digital audiences.

Ensure messaging aligns with brand tone of voice, digital best practices, and business objectives.

Global Partnership & Enablement – Collaborate with regional Digital Channels and Marketing teams to adapt copy frameworks for regional market needs while maintaining global consistency.

Develop digital content toolkits, editorial guidelines, and messaging templates that empower regions to execute effectively.

Provide ongoing guidance to ensure digital channel content reflects cultural nuances and resonates with diverse global audiences.

Content Production & Operations – Write and edit copy for multi-format digital assets, ensuring seamless integration with design and user experience.

Partner with channel owners and production teams to deliver high-quality content on time and at scale.

Requirements

Proven experience in copywriting, digital content creation, or editorial roles, ideally within technology, digital platforms, or creative agencies.

Exceptional writing and editing skills with the ability to craft content optimized for web, email, and social channels.

Strong understanding of digital channel dynamics, audience behavior, and best practices for engagement.

Experience creating content frameworks and toolkits that scale globally while allowing for regional adaptation.

Preferred

Experience in ad products and the ad industry.

Excellent collaboration skills with cross-functional and regional teams.

Strong organizational and project management skills to manage multiple content streams across channels.

Culturally aware, with sensitivity to language nuances and market-specific considerations.

Benefits

medical, dental, and vision insurance

a 401(k) savings plan with company match

paid parental leave

short-term and long-term disability coverage

life insurance

wellbeing benefits

10 paid holidays per year

10 paid sick days per year

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