Responsibilities
plan and create assets and toolkits and process them through systems for activation and storage management
deliver content from Global Services portfolio including imaging accessories and GoldSeal refurbished equipment programs
produce content across the full range of formats (digital marketing activations, websites, search, social, brochures, tech/spec sheets, podcasts, webinars, white papers, sales presentations, thought leadership)
integrate with Strategy Managers to define programs and tactical approaches for content and asset creation
engage with regions to ensure assets meet requirements, support access and usage, and drive analytics/evaluation
manage agencies to brief, plan and execute planning, production and creation including video/photoshoots, asset creation, tradeshow support, marcom tool usage, asset delivery and accessibility
brand stewardship and ownership of approvals with Regulatory, Legal, Digital, and other parties critical to content delivery
catalog, source, update, re-approve, and terminate assets as part of ongoing management
Requirements
Minimum of 5+ years’ experience in related marketing or communications roles
Bachelor’s degree in marketing, Business, Digital Marketing, Communications, or related area
Digital marketing experience specifically email marketing, SEO, paid search, content marketing, conversion rate optimization, social media marketing
Experience with Adobe Experience platform and Adobe Analytics
Healthcare B2B marketing experience required
Strong at and enjoys both strategy and execution
Understands how to measure effectiveness of deliverables and adapt for improvements
Strong story and presentation development skills
Benefits
401(k) plan with employee and company contribution opportunities
life, disability, and accident insurance
tuition reimbursement
Medical, Dental, Vision
Paid time off
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plan and create assets and toolkits and process them through systems for activation and storage management
deliver content from Global Services portfolio including imaging accessories and GoldSeal refurbished equipment programs
produce content across the full range of formats (digital marketing activations, websites, search, social, brochures, tech/spec sheets, podcasts, webinars, white papers, sales presentations, thought leadership)
integrate with Strategy Managers to define programs and tactical approaches for content and asset creation
engage with regions to ensure assets meet requirements, support access and usage, and drive analytics/evaluation
manage agencies to brief, plan and execute planning, production and creation including video/photoshoots, asset creation, tradeshow support, marcom tool usage, asset delivery and accessibility
brand stewardship and ownership of approvals with Regulatory, Legal, Digital, and other parties critical to content delivery
catalog, source, update, re-approve, and terminate assets as part of ongoing management
Requirements
Minimum of 5+ years’ experience in related marketing or communications roles
Bachelor’s degree in marketing, Business, Digital Marketing, Communications, or related area
Digital marketing experience specifically email marketing, SEO, paid search, content marketing, conversion rate optimization, social media marketing
Experience with Adobe Experience platform and Adobe Analytics
Healthcare B2B marketing experience required
Strong at and enjoys both strategy and execution
Understands how to measure effectiveness of deliverables and adapt for improvements
Strong story and presentation development skills
Benefits
401(k) plan with employee and company contribution opportunities
life, disability, and accident insurance
tuition reimbursement
Medical, Dental, Vision
Paid time off
#J-18808-Ljbffr