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Digital Media Specialist II Birmingham, Michigan

SHIFT DIGITAL, Birmingham, Michigan, us, 48012

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TheDigitalMediaSpecialistIIrolerequiresanexperiencedmediaspecialistthatwillberesponsibleforthehands-onmanagementofonlinemediaprogramsincludingbutnotlimitedtoSearchEngineMarketing,DisplayAdvertising,FacebookAds,andYouTubeVideoAdvertising.TheDigitalMediaSpecialistIIwillworkdirectlywiththeDigitalMarketingManagerandMediaDirectorandapplicableaccountteamcounterpartstoimplementhighperformancemediaprograms. Responsibilities: AllresponsibilitiesofDigitalMediaSpecialistII Managethedailyexecutionoflocal,targetedPaidSearch,Display,Facebook,andYouTubeVideoAdcampaignsbasedondirectionfromDigitalMediaManager. Communicatedailywithteamonallaspectsofmediaincludingcampaignperformance,projectstatus,etc. Responsibleformakingdecisionsregardingcampaignhealth-whenitruns,howitruns,whereitrunsandhowtospendbudgeteffectivelyforclients. Strategize,implement,andmonitoroptimizationsandcampaignhealth. PresenteducationmaterialtoOEMclients CreateMonthlyReporting Requirements: Atleasttwoyearsexperienceinpaidsearchandsocial(mustbeahands-on,day-to-dayexpert) Stronganalyticalandproblem-solvingskills. Abilitytobeself-sufficientandhaveentrepreneurialmindset. MustbeabletosuccessfullycompletetheGoogleAdscertification. Collegedegree–preferablyinMarketing. Valueadds: 1-3years’experienceworkingwithonlinemediacampaigns. Experiencewithbidmanagementsoftware(SkaiSearch,GoogleAdsEditor,Adobe) UnderstandingofadvancedMicrosoftExcelfunctionalityandformulas. Knowledge of search engine optimization. Don’t see the job you’re looking for? Apply through our general application. #J-18808-Ljbffr