
Digital Media Specialist II Birmingham, Michigan
SHIFT DIGITAL, Birmingham, Michigan, us, 48012
TheDigitalMediaSpecialistIIrolerequiresanexperiencedmediaspecialistthatwillberesponsibleforthehands-onmanagementofonlinemediaprogramsincludingbutnotlimitedtoSearchEngineMarketing,DisplayAdvertising,FacebookAds,andYouTubeVideoAdvertising.TheDigitalMediaSpecialistIIwillworkdirectlywiththeDigitalMarketingManagerandMediaDirectorandapplicableaccountteamcounterpartstoimplementhighperformancemediaprograms.
Responsibilities:
AllresponsibilitiesofDigitalMediaSpecialistII
Managethedailyexecutionoflocal,targetedPaidSearch,Display,Facebook,andYouTubeVideoAdcampaignsbasedondirectionfromDigitalMediaManager.
Communicatedailywithteamonallaspectsofmediaincludingcampaignperformance,projectstatus,etc.
Responsibleformakingdecisionsregardingcampaignhealth-whenitruns,howitruns,whereitrunsandhowtospendbudgeteffectivelyforclients.
Strategize,implement,andmonitoroptimizationsandcampaignhealth.
PresenteducationmaterialtoOEMclients
CreateMonthlyReporting
Requirements:
Atleasttwoyearsexperienceinpaidsearchandsocial(mustbeahands-on,day-to-dayexpert)
Stronganalyticalandproblem-solvingskills.
Abilitytobeself-sufficientandhaveentrepreneurialmindset.
MustbeabletosuccessfullycompletetheGoogleAdscertification.
Collegedegree–preferablyinMarketing.
Valueadds:
1-3years’experienceworkingwithonlinemediacampaigns.
Experiencewithbidmanagementsoftware(SkaiSearch,GoogleAdsEditor,Adobe)
UnderstandingofadvancedMicrosoftExcelfunctionalityandformulas.
Knowledge of search engine optimization.
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