Director, Digital Experience Strategy & Operations

## Director, Digital Experience Strategy & Operations* **Lead the Digital Experience Strategy and Operations team to define the vision, requirements, and prioritization for end-to-end attendee experiences across web, mobile, Salesforce+, and onsite digital systems.*** **Drive the creation of unified frameworks, reusable components, and scalable patterns that ensure consistency and reliability across all Salesforce events.*** **Represent Strategic Events’ experience strategy in cross-functional planning with Product, Engineering, UX, and Data, ensuring technology decisions align with attendee needs and event outcomes.*** **Provide the experience strategy, requirements, and prioritization that inform product development and system implementation led by partner teams.*** **Lead innovation efforts across digital and onsite experiences, including evaluation of new tools, features, platforms, and emerging technologies.*** **Guide the evolution of AI-powered and intelligent experience layers across channels. Examples include predictive recommendations, dynamic agendas, contextual search, automated content surfacing, and intelligent wayfinding.*** **Partner with Product and Engineering to ensure Experience Strategy requirements support integration across platforms such as RainFocus, CMS, Salesforce+, mobile, and onsite technologies.*** **Manage relationships with cross-functional teams and external vendors to deploy, test, validate, and optimize digital solutions with proactive risk mitigation.*** **Define governance frameworks, QA processes, and operational standards that ensure reliability and reduce risk across the event ecosystem.*** **Partner with analytics teams to create and execute a data-informed optimization roadmap.*** **Define measurement and testing frameworks to evaluate feature performance and attendee behavior.*** **Translate insights into requirements, recommendations, and strategic narratives that shape future roadmap decisions.*** **Produce executive-ready presentations and stories that highlight impact, learnings, and recommended next steps.*** **Lead, mentor, and develop a team of 7+, including emerging leaders.*** **Oversee multi-million-dollar budgets for digital experience technology and operations. Support vendor selection, contract negotiation, scoping, and ROI optimization.*** **Drive cross-functional alignment and change management to support adoption of new technologies, frameworks, and operational standards.*** **Deliver feature briefs, capability summaries, innovation recaps, and post-event debriefs to align internal teams and share outcomes.*** **Stay ahead of industry and technology trends that advance personalized, intelligent, and scalable event experiences.*** **10 or more years of experience in event technology, product strategy, digital experience, customer experience, or related fields.*** **Demonstrated success leading digital experience or technology-driven programs at scale.*** **Experience influencing product, engineering, or UX teams in a matrixed environment.*** **Technical fluency with event technology systems, data flows, and platform integrations.*** **Strong analytical and storytelling skills with the ability to synthesize complexity into clear executive narratives.*** **Exceptional prioritization skills and ability to operate in a fast-moving environment.*** **Highly organized, accountable, and detail-oriented.*** **Interpersonal skills with the ability to build trust across teams.*** **Strong communication and executive presence, with the ability to simplify complexity and drive clarity around decisions.

Willingness to travel as required.*** **Experience with event technology ecosystems including CMS platforms, mobile applications, onsite systems, and hybrid experience design.*** **Familiarity with UX principles and user-centered design.*** **Experience leading cross-functional adoption or operational transformation.*** **Strong executive presentation and narrative development skills.**When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. #J-18808-Ljbffr