Amazon
Lead - Social & Content Marketing, Amazon Music
Amazon, Culver City, California, United States, 90232
Lead - Social & Content Marketing, Amazon Music
What You’ll Own
You will architect the social identity and content ecosystem that fuels our brand love, builds community, and empowers fandom—ultimately making Amazon Music the most culturally relevant and fan-forward audio brand in India.
Key Responsibilities Social Strategy & Brand Voice
Create and evolve the brand’s identity across social channels, positioning Amazon Music as a cultural participant, not just a music app.
Develop a channel-first strategy that fosters engagement, advocacy, and community among audio lovers.
Define frameworks that drive consistency while encouraging experimentation and bold creativity.
Use insights on culture, fandom, and platform signals to inform creative decisions.
Partner closely with Brand, PR, Product, and Global teams to champion the role of social as a business-impacting lever.
Manage budgets, agency relationships, and creative production pipelines end-to-end.
Culture & Pop-Culture Leadership
Proactively identify emerging cultural moments, fandom trends, and platforms where music and conversations thrive.
Build Amazon Music’s role within India’s pop‑culture ecosystem through real-time, reactive, and creator‑collaborative content.
Stay ahead of what’s shaping culture – genres, films, artists, memes, subcultures, and make the brand a relevant voice in them.
Content & Fandom Marketing
Leverage music-driven content, from artist collaborations to film tie‑ins, to deepen fandom and drive streaming behavior.
Partner with Label Relations, Editorial, Partner Marketing & Originals teams to amplify top releases, playlists, podcasts, and cultural properties.
Drive creator‑led advocacy by collaborating with YouTube/Instagram creators & IPs that influence audio consumption.
Build measurement systems tied to brand love, engagement velocity, conversion influence, and community health.
Moments That Matter
Shape a tentpole calendar that champions key cultural moments and builds ownable brand IPs.
Conceptualize and launch recurring content franchises that build habit and deepen brand recall.
Lead always‑on social listening to respond with agility and cultural fluency.
Who You Are
7–10 years of work experience in social/content marketing within youth culture, entertainment, consumer tech.
Deep understanding of Indian pop‑culture, fandom behaviors, and creator ecosystems.
A digital‑native storyteller with strong instincts for platform shifts, community behavior, and emotional storytelling.
Comfortable operating in high‑growth, fast‑changing environments with a bias for action.
Skilled in data‑led decision‑making while championing bold creative bets.
Leadership experience in managing creators, agencies, and internal stakeholders.
About the Team Amazon Music India is transforming the way fans experience music, podcasts, and audio entertainment. As we expand our footprint, we are looking for
#J-18808-Ljbffr
Key Responsibilities Social Strategy & Brand Voice
Create and evolve the brand’s identity across social channels, positioning Amazon Music as a cultural participant, not just a music app.
Develop a channel-first strategy that fosters engagement, advocacy, and community among audio lovers.
Define frameworks that drive consistency while encouraging experimentation and bold creativity.
Use insights on culture, fandom, and platform signals to inform creative decisions.
Partner closely with Brand, PR, Product, and Global teams to champion the role of social as a business-impacting lever.
Manage budgets, agency relationships, and creative production pipelines end-to-end.
Culture & Pop-Culture Leadership
Proactively identify emerging cultural moments, fandom trends, and platforms where music and conversations thrive.
Build Amazon Music’s role within India’s pop‑culture ecosystem through real-time, reactive, and creator‑collaborative content.
Stay ahead of what’s shaping culture – genres, films, artists, memes, subcultures, and make the brand a relevant voice in them.
Content & Fandom Marketing
Leverage music-driven content, from artist collaborations to film tie‑ins, to deepen fandom and drive streaming behavior.
Partner with Label Relations, Editorial, Partner Marketing & Originals teams to amplify top releases, playlists, podcasts, and cultural properties.
Drive creator‑led advocacy by collaborating with YouTube/Instagram creators & IPs that influence audio consumption.
Build measurement systems tied to brand love, engagement velocity, conversion influence, and community health.
Moments That Matter
Shape a tentpole calendar that champions key cultural moments and builds ownable brand IPs.
Conceptualize and launch recurring content franchises that build habit and deepen brand recall.
Lead always‑on social listening to respond with agility and cultural fluency.
Who You Are
7–10 years of work experience in social/content marketing within youth culture, entertainment, consumer tech.
Deep understanding of Indian pop‑culture, fandom behaviors, and creator ecosystems.
A digital‑native storyteller with strong instincts for platform shifts, community behavior, and emotional storytelling.
Comfortable operating in high‑growth, fast‑changing environments with a bias for action.
Skilled in data‑led decision‑making while championing bold creative bets.
Leadership experience in managing creators, agencies, and internal stakeholders.
About the Team Amazon Music India is transforming the way fans experience music, podcasts, and audio entertainment. As we expand our footprint, we are looking for
#J-18808-Ljbffr