Medium
B2B Social Media & LinkedIn Lead Generation Manager
Medium, Overland Park, Kansas, United States, 66213
We are seeking a B2B Social Media & LinkedIn Lead Generation Manager to manage our LinkedIn presence and drive outbound lead activity. This role is responsible for building brand credibility, growing executive and company visibility, and generating qualified leads through consistent LinkedIn content, engagement, and direct outreach.
This is not a passive posting role. The ideal candidate understands LinkedIn as a revenue channel, not just a content platform, and can connect social activity to pipeline outcomes.
Working hours: 9:00 AM – 5:00 PM EST
Key Responsibilities
LinkedIn Content & Profile Management
Manage and grow company and executive LinkedIn profiles.
Plan, write, and publish B2B-focused LinkedIn content, including:
Thought leadership posts
Industry insights
Product or solution positioning
Case studies and proof points
Maintain a consistent brand voice and posting cadence.
Outbound Lead Generation (LinkedIn)
Execute daily outbound activity on LinkedIn, including:
Connection requests
Personalized follow-up messages
Comment-based engagement to warm prospects
Identify and engage ICP-aligned prospects (titles, industries, company size).
Use social selling best practices to move prospects toward sales conversations.
Engagement & Community Building
Engage with relevant accounts, prospects, and industry voices.
Respond to comments and messages in a timely, professional manner.
Build visibility through meaningful participation in conversations.
Lead Tracking & Coordination
Track outbound activity, responses, and lead status.
Coordinate with sales or business development teams to:
Hand off qualified leads
Align messaging and follow-up
Maintain clean records of outreach and outcomes.
Performance & Optimization
Monitor key metrics, including:
Profile and post engagement
Connection acceptance rates
Response rates
Leads generated
Refine content and outreach messaging based on performance insights.
Required Qualifications
3–6+ years experience in B2B social media or LinkedIn-focused roles
Proven experience generating outbound leads via LinkedIn
Strong understanding of:
B2B buyer journeys
Social selling best practices
LinkedIn platform mechanics
Excellent written communication and personalization skills
Preferred Qualifications
Experience supporting executive or founder-led LinkedIn accounts
Familiarity with CRM tools and lead tracking workflows
Experience working closely with sales or revenue teams
Background in SaaS, enterprise, media, or professional services
What Success Looks Like (First 90 Days)
Consistent LinkedIn posting cadence established
Clear outbound workflow documented and executed daily
Steady flow of qualified inbound and outbound conversations
Improved engagement and visibility with target audiences
Measurable contribution to pipeline activity
Ideal Traits
Revenue- and outcome-driven mindset
Comfortable with direct outreach and follow-ups
Organized and disciplined in daily activity
Professional, credible, and brand-awareness
$13 - $14 an hour
About 1840 & Company 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world‑class freelance professionals and delivering top‑tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward‑thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work‑life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.
#J-18808-Ljbffr
This is not a passive posting role. The ideal candidate understands LinkedIn as a revenue channel, not just a content platform, and can connect social activity to pipeline outcomes.
Working hours: 9:00 AM – 5:00 PM EST
Key Responsibilities
LinkedIn Content & Profile Management
Manage and grow company and executive LinkedIn profiles.
Plan, write, and publish B2B-focused LinkedIn content, including:
Thought leadership posts
Industry insights
Product or solution positioning
Case studies and proof points
Maintain a consistent brand voice and posting cadence.
Outbound Lead Generation (LinkedIn)
Execute daily outbound activity on LinkedIn, including:
Connection requests
Personalized follow-up messages
Comment-based engagement to warm prospects
Identify and engage ICP-aligned prospects (titles, industries, company size).
Use social selling best practices to move prospects toward sales conversations.
Engagement & Community Building
Engage with relevant accounts, prospects, and industry voices.
Respond to comments and messages in a timely, professional manner.
Build visibility through meaningful participation in conversations.
Lead Tracking & Coordination
Track outbound activity, responses, and lead status.
Coordinate with sales or business development teams to:
Hand off qualified leads
Align messaging and follow-up
Maintain clean records of outreach and outcomes.
Performance & Optimization
Monitor key metrics, including:
Profile and post engagement
Connection acceptance rates
Response rates
Leads generated
Refine content and outreach messaging based on performance insights.
Required Qualifications
3–6+ years experience in B2B social media or LinkedIn-focused roles
Proven experience generating outbound leads via LinkedIn
Strong understanding of:
B2B buyer journeys
Social selling best practices
LinkedIn platform mechanics
Excellent written communication and personalization skills
Preferred Qualifications
Experience supporting executive or founder-led LinkedIn accounts
Familiarity with CRM tools and lead tracking workflows
Experience working closely with sales or revenue teams
Background in SaaS, enterprise, media, or professional services
What Success Looks Like (First 90 Days)
Consistent LinkedIn posting cadence established
Clear outbound workflow documented and executed daily
Steady flow of qualified inbound and outbound conversations
Improved engagement and visibility with target audiences
Measurable contribution to pipeline activity
Ideal Traits
Revenue- and outcome-driven mindset
Comfortable with direct outreach and follow-ups
Organized and disciplined in daily activity
Professional, credible, and brand-awareness
$13 - $14 an hour
About 1840 & Company 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world‑class freelance professionals and delivering top‑tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward‑thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work‑life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.
#J-18808-Ljbffr