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Digital Marketing Specialist

Mossy Auto Group, San Diego, California, United States, 92189

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Overview We are seeking a motivated and analytical

Digital Marketing Specialist

to join our team. This role is ideal for a results-driven professional with hands-on experience in paid advertising and a strong understanding of digital marketing performance metrics.

Employees in this position will be paid a base hourly compensation with the expected average annual earnings of $60,000/year.

What We Offer

Opportunity to work in a dynamic and growing marketing environment

Hands-on ownership of campaigns with real business impact

Professional growth and learning opportunities

Preferred Skills

Strong analytical and problem-solving abilities

Attention to detail and data accuracy

Ability to work independently and manage multiple campaigns

Clear communication skills and a results-oriented mindset

Key Responsibilities

Plan, manage, and optimize paid advertising campaigns across

Google Ads ,

Meta Ads (Facebook & Instagram) , and other digital platforms

Monitor, analyze, and report on campaign performance using key marketing metrics and KPIs

Understand and apply the

marketing funnel , from awareness to conversion

Attribute marketing performance to

leads and sales , providing actionable insights

Conduct data analysis to improve ROI and campaign effectiveness

Create and adapt visual assets using

Canva

when needed

Stay up to date with digital marketing trends, tools, and platform updates

Benefits

Medical, Dental & Vision

Group Insurance Plans & Discounts

401K Retirement Savings Plan

Paid Vacation and Holidays

Disability Insurance

LAP (Life Assistance Program)

Basic Life, Dependent & Accident Insurance

Growth Opportunities

Paid Training

Employee Purchase Incentives

Family Owned & Operated

Health & Wellness

Flexible Work Schedule

Discounts on Products & Services

Direct Deposit

Qualifications

Minimum

1 year of hands-on experience

in managing Google Ads and Meta Ads

Knowledge of additional digital marketing platforms is a strong plus

Solid understanding of

digital marketing metrics , analytics, and reporting

Ability to analyze data and accurately attribute results to leads and sales

Comfortable working with numbers, dashboards, and performance reports

Experience using

Canva

is appreciated

Clean driving record & valid CA drivers license

Our company is committed to hiring a diverse and qualified workforce. We are an equal opportunity employer and drug-free workplace. Offers of employment contingent upon successfully passing background screening (incl. criminal background check, review of motor vehicle records, verification of SSN and passing drug test at a certified testing facility).

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