Cisco & Co is hiring: Search Engine Marketing Specialist (SEO/SEM) in Minster

We’re expanding and are seeking an experienced Search Engine Marketing Specialist (SEO/SEM) to join our team. This role is essential in driving impactful digital strategies to optimize our clients' online presence and maximize ROI through SEO and SEM efforts. Are you passionate about applying data-driven insights to improve search rankings, increase traffic, and enhance conversions?

Do you thrive in a fast-paced, creative agency environment where you can collaborate with diverse teams to develop and execute effective search marketing strategies? Marketing Essentials is growing, and this could be the perfect next step in your career.

In this position, you\'ll combine strategic thinking with technical SEO/SEM expertise to develop and execute search campaigns that align with client goals. You’ll be responsible for continuously optimizing campaigns, ensuring they generate measurable, high-quality results for our clients.

This role also focuses on maintaining strong client relationships and delivering an outstanding experience by ensuring consistent, outcome-based success in SEO/SEM performance.

Overview

Summary of the role and key focus areas as described above.

Responsibilities

• Research, identify, and implement new SEM and SEO conversion optimization and process initiatives.
• Collaborate with team members to develop or enhance SEM programs.
• Adhere to agile methodology and continuous quality improvement processes in all SEO/SEM standard operating procedures and quality control processes to improve client program performance and agency processes.
• Maintain related standard operating procedures and quality control processes.
• Demonstrate expertise in: SEO, Conversion Rate Optimization, Analytics, SEM/PPC, and Social Channel Advertising.
• Utilize agency tools: HubSpot, Google Analytics, Looker Studio, advertising platforms, etc.
• Demonstrate working knowledge of search engines (Google, Yahoo, Bing) and Google Analytics; possess relevant SEO/SEM certifications.
• General knowledge of HTML is preferred.
• Apply a solid understanding of digital marketing strategy, data analysis, SEO, and SEM.
• Manage multiple priorities effectively, prioritizing and budgeting appropriately.
• Provide constructive and helpful feedback to team members to support skill growth.
• Communicate clearly and effectively, both in writing and verbally.
• Interact with clients and team members in a positive manner.
• Maintain high organization and attention to detail.
• Demonstrate a passion for learning and adapting to change initiatives.

Qualifications

• Bachelor’s Degree and/or applicable experience in Communications or Marketing, or equivalent.
• Experience with digital marketing and SEO/SEM best practices.

What You’ll Love About Marketing Essentials

• Awesome Culture. An environment where people care about you as a person and want to help you reach your potential.
• Work that Stays at Work. We intentionally plan work capacity so work is work and your personal life is your personal life.
• Flex Time. Ability to adapt working hours to accommodate personal needs.
• Virtual Work Environment. Work from home with necessary hardware provided.
• Rest & Relaxation. Paid time off to do what you want, when you want it.
• Health Benefits. Flexible health supplement plan and HRA.
• Home Office Perks. Home office reimbursement plan.
• Prepare for Your Future. Retirement plan with company match.
• Professional Development. A dedicated Growth Coach to support your development.