Overview
Senior Director, Digital Marketing
About the Role
We are seeking a Senior Director, Digital Marketing to lead and scale our digital ecosystem across a nationwide network of physical therapy clinics. This role is responsible for driving patient acquisition and engagement through best-in-class websites, SEO, paid media, email marketing, content, and an optimized digital patient experience.
This leader will oversee 50+ partner brand websites, manage a high-performing team, and partner closely with partner brand leadership to ensure digital efforts directly support clinic growth and access to care.
Benefits
- Health, Dental, Vision insurance.
- PTO
- Paid Holidays
- Sick Days
- Much, much more.
Responsibilities
This is a in office position based in Louisville, KY
Starting Pay $135,000
What You’ll Do
- Lead the digital marketing strategy that drives patient demand, conversion, and clinic-level growth.
- Oversee the management, optimization, and governance of 50+ websites, ensuring strong UX, performance, accessibility, and compliance.
- Lead SEO and local search strategy to maximize visibility and appointment demand across markets.
- Lead paid media strategy and optimization across search, social, and display channels.
- Oversee email marketing and content strategies that support acquisition, retention, and patient education.
- Establish and track performance metrics including traffic, conversion, CPA, appointment volume, and ROI.
- Lead, develop, and scale a high-performing digital marketing team.
- Manage agency and vendor partners to extend capabilities and drive results.
- Collaborate cross-functionally with operations, clinical, brand, IT, and analytics teams.
Qualifications
What We’re Looking For
- Bachelor’s degree, preferably in Marketing or Business Administration
- 8–12+ years of progressive digital marketing experience, preferably in healthcare, physical therapy, or multi-site consumer services.
- Proven experience managing large, multi-website environments.
- Deep expertise in SEO, paid media, email marketing, content, and conversion optimization.
- Strong understanding of local market and patient acquisition marketing.
- Experience leading and developing teams in a growth-oriented environment.
- Data-driven mindset with strong analytical and optimization skills.
- Familiarity with healthcare compliance, privacy, and accessibility standards a plus.