Advertising Manager page is loaded## Advertising Managerremote type: Hybrid Positionlocations: Boston, MAtime type: Full timeposted on: Posted Todayjob requisition id: R82266# **Overview:**The Advertising Manager supports the Brand Advertising team in planning, developing, executing and measuring media that fosters long-term positive brand recognition, credibility and loyalty through a focus on the customer. Key responsibilities include market research, creative development & production, media planning, internal and external relationship management, performance optimization, budget tracking and general project management.## **Primary Responsibilities:*** Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint.* Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior.* Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI’s, messaging and creative direction - for both internal and external partners.* Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling.* Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing.* Lead creative concepting and development with agency partners and internal stakeholders for brand advertising.* Develop user journeys to lift consideration among consumers on mtb.com and other brand touchpoints.* Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting.* Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives.* Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors.* Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables.* Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership.* Complete other related duties as assigned.## **Education and Experience Required:**Bachelor's Degree in a related field5 years of experience in Marketing, Advertising, Brand Management, or related role, in either a corporate or agency environment (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)Strong creative and production experienceSkilled in collaboration and relationship managementMedia planningPossess a strong customer-centric focus.Ability to leverage data-driven approach and analytical thinking within a creative frameworkAdept at creative storytellingStrong brief writing skills requiredSolutions orientated problem solvingStrong attention to detail is a mustExcel within multi stakeholder project & account management environmentMicrosoft Excel and PowerPoint proficiencyAbility to interact and communicate effectively with all levels of personnelAbility to work independently and function as a member of a project team with excellent communication**Education and Experience Preferred:**Master’s degree Financial Services and/or Wealth Management sectorsExperience working with a challenger brandAdvertising Agency experienceM&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $103,900.00 - $173,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.# **Location**Boston, Massachusetts, United States of AmericaGreat companies have an enduring sense of purpose. At M&T, our purpose is a simple one: **make a difference in people’s lives and uplift the communities we serve**. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution.
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