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Sr. Field Marketing Manager, Central

Proofpoint, Milwaukee, Wisconsin, United States, 53244

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Overview

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Our mission is to safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people. About Us

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. How We Work

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values. Bold

in how we dream and innovate Responsive

to feedback, challenges and opportunities Accountable

for results and best in class outcomes Visionary

in future focused problem-solving Exceptional

in execution and impact The Role

Proofpoint is seeking a results-driven Senior Field Marketing Manager who thrives in a fast-paced environment and is passionate about generating demand and contributing to pipeline growth. In this role, you will work closely with Sales leadership in the Central region, as well as collaborate with peers across the Marketing organization, to develop and execute the regional marketing strategy, plan, and budget. You will be responsible for strategically planning and executing high-impact, integrated marketing programs that engage both current and prospective customers. These programs will be designed to drive pipeline growth and strengthen customer loyalty by using the right mix of tactics to reach, educate, nurture, and convert target audiences into high-quality leads and opportunities. The ideal candidate is a modern marketer with a proven track record of generating upmarket pipeline and accelerating deal cycles through effective, data-driven marketing initiatives. Your day-to-day Develop the integrated field and channel marketing plan for the U.S. Northeast region to drive pipeline growth and customer loyalty. Plan, manage, execute, and measure the quarterly regional marketing plan to support the sales team in exceeding pipeline and revenue goals. Ensure strong communication with key stakeholders by creating high levels of awareness, excitement, and adoption of marketing programs and resources. Exceed key quarterly metrics goals and track program results, measuring success and reporting on key performance indicators. Manage and execute multi-faceted event programs, including in-person and virtual seminars, webinars, executive conferences and roundtables, industry events, and networking functions, while developing comprehensive pre- and post-event strategies. Provide on-site support for marketing programs execution. Identify and manage relevant industry associations and ensure an appropriate level of engagement. Integrate technology partner co-marketing programs into the regional marketing plans. Track lead flow to ensure appropriate sales channels follow up with event attendees and campaign responders in a timely manner. Establish and proactively manage the field marketing budget, ensuring effective and efficient spending tracking. Align with Sales VPs and Regional Directors to understand regional market trends and tailor marketing programs to support quota attainment goals. What You Bring To The Team

Minimum of 5 years of experience in a high-tech, B2B, sales-facing marketing role Passion for field marketing and partnering with sales to generate pipeline and drive business growth Proven success in managing integrated marketing campaigns and programs to generate new business, drive cross-sell and upsell opportunities, and accelerate sales cycles Demonstrated leadership, innovation, and creativity, with a natural ability to think outside the box Enthusiasm for tackling challenges and a strong work ethic Excellent strategic thinking skills with the ability to make data-driven decisions Experience working closely with sales leadership and influencing cross-functional teams Strong initiative, sense of urgency, ability to multi-task, excellent organizational and project management skills, and a "can-do" attitude Excellent interpersonal, presentation, and communication skills (both verbal and written) Positive attitude, friendly and outgoing demeanor, and a willingness to take smart risks Experience with Salesforce.com and Marketo is a plus Willingness to travel up to 20% of the time Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us. Competitive compensation Comprehensive benefits Career success on your terms Flexible work environment Annual wellness and community outreach days Always on recognition for your contributions Global collaboration and networking opportunities Our Culture

Our culture is rooted in values that inspire belonging, empower purpose and drive success—every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com. How To Apply

Interested? Submit your application along with any supporting information — we can’t wait to hear from you! Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option. Base Pay Ranges SF Bay Area, New York City Metro Area — Base Pay Range 136,200.00 - 214,005.00 USD California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska — Base Pay Range 112,700.00 - 177,100.00 USD All other cities and states excluding those listed above — Base Pay Range 101,600.00 - 159,720.00 USD

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