QuickCable Corporation
Overview
QuickCable is seeking a highly organized and execution-focused Marketing Coordinator to support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives. This role is ideal for a detail-oriented marketer who enjoys managing multiple initiatives, maintaining digital assets, and supporting demand-generation efforts in a B2B manufacturing environment.
The Marketing Coordinator will play a hands-on role in executing social media, website updates, email marketing, customer surveys, and eCommerce support—working closely with Marketing, Sales, Product, and external partners to ensure consistent, high-quality brand execution.
Key Responsibilities
Digital & Website Management
Maintain and update the QuickCable website, including product pages, landing pages, content updates, and basic SEO best practices.
Coordinate website content updates with Product, Sales, and Engineering teams.
Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts.
Social Media & Content Execution
Execute social media posting schedules across LinkedIn and other relevant B2B platforms.
Assist in developing and publishing product, application, and company content in alignment with brand guidelines.
Monitor engagement, comments, and basic analytics to inform content optimization.
Email Marketing & Campaign Support
Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
Support newsletters, product announcements, promotions, and customer communications.
Maintain email lists, segment audiences, and ensure data hygiene.
eCommerce & Digital Sales Support
Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination.
Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
Help monitor eCommerce performance and customer behavior trends.
Surveys & Customer Insights
Coordinate customer, distributor, and internal surveys to gather feedback and insights.
Support survey setup, distribution, data collection, and basic analysis.
Help translate insights into summaries and action items for Marketing and leadership teams.
Marketing Operations & Coordination
Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
Coordinate with external vendors, agencies, and internal stakeholders as needed.
Maintain marketing assets, templates, and documentation.
Support trade shows, promotions, and special initiatives as assigned.
Qualifications Required
2–5 years of marketing, communications, or digital marketing experience (B2B preferred).
Hands-on experience with social media, email marketing, and website content management.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
High attention to detail and follow-through.
Preferred
Experience in B2B manufacturing, industrial products, or technical markets.
Familiarity with CMS platforms (WordPress, Shopify, or similar).
Experience with marketing automation tools (HubSpot preferred).
Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Success Metrics
Timely and accurate execution of marketing campaigns
Website content accuracy and freshness
Email engagement and list growth
Social media consistency and engagement growth
Quality and usefulness of survey insights
Strong internal collaboration and reliability
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The Marketing Coordinator will play a hands-on role in executing social media, website updates, email marketing, customer surveys, and eCommerce support—working closely with Marketing, Sales, Product, and external partners to ensure consistent, high-quality brand execution.
Key Responsibilities
Digital & Website Management
Maintain and update the QuickCable website, including product pages, landing pages, content updates, and basic SEO best practices.
Coordinate website content updates with Product, Sales, and Engineering teams.
Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts.
Social Media & Content Execution
Execute social media posting schedules across LinkedIn and other relevant B2B platforms.
Assist in developing and publishing product, application, and company content in alignment with brand guidelines.
Monitor engagement, comments, and basic analytics to inform content optimization.
Email Marketing & Campaign Support
Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
Support newsletters, product announcements, promotions, and customer communications.
Maintain email lists, segment audiences, and ensure data hygiene.
eCommerce & Digital Sales Support
Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination.
Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
Help monitor eCommerce performance and customer behavior trends.
Surveys & Customer Insights
Coordinate customer, distributor, and internal surveys to gather feedback and insights.
Support survey setup, distribution, data collection, and basic analysis.
Help translate insights into summaries and action items for Marketing and leadership teams.
Marketing Operations & Coordination
Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
Coordinate with external vendors, agencies, and internal stakeholders as needed.
Maintain marketing assets, templates, and documentation.
Support trade shows, promotions, and special initiatives as assigned.
Qualifications Required
2–5 years of marketing, communications, or digital marketing experience (B2B preferred).
Hands-on experience with social media, email marketing, and website content management.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
High attention to detail and follow-through.
Preferred
Experience in B2B manufacturing, industrial products, or technical markets.
Familiarity with CMS platforms (WordPress, Shopify, or similar).
Experience with marketing automation tools (HubSpot preferred).
Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Success Metrics
Timely and accurate execution of marketing campaigns
Website content accuracy and freshness
Email engagement and list growth
Social media consistency and engagement growth
Quality and usefulness of survey insights
Strong internal collaboration and reliability
#J-18808-Ljbffr