Kelly Wearstler Studio is a leading Los Angeles–based design firm known for its distinctive blend of interiors, architecture, product, and experiential design. Founded by Kelly Wearstler, the studio creates iconic spaces and collections that merge luxury with bold creativity. With a global footprint and an ever-evolving brand world, we thrive on innovation, collaboration, and storytelling.
We are seeking an experienced and highly analytical Social Media Manager to execute Kelly Wearstler’s social media strategy across all platforms. This role will manage day-to-day content operations, optimize performance through data-driven decision-making, and drive revenue through affiliate integrations and strategic content execution. You will oversee execution across all Kelly Wearstler social platforms - including Instagram, TikTok, Pinterest, LinkedIn, X, YouTube, Substack (WEARSTLERWORLD), and affiliate commerce integrations - while collaborating closely with our content producer, creative team, and cross-functional partners in PR, E-commerce, and Partnerships.
This role is ideal for someone who is both creative and analytical - someone who can execute compelling content strategies while continuously optimizing based on performance data to drive measurable growth and revenue. The ideal candidate is AI-forward, with strong literacy in AI tools and a passion for leveraging technology to drive efficiency and innovation.
Responsibilities Content Execution & Calendar Management
Execute social content strategy across all platforms
Manage day-to-day content calendar, ensuring consistent posting, pacing, and brand storytelling
Oversee content planning for: Instagram (@kellywearstler and @shopkwearstler), TikTok, Pinterest, LinkedIn, X, YouTube, and Substack (WEARSTLERWORLD promotional content)
Write and edit all captions in Kelly’s voice—clear, confident, intelligent, and editorial
Direct content producer on daily shooting and editing priorities
Collaborate with internal and external creatives (photographers, videographers, designers, editors) to produce platform-specific content
Create and optimize Stories, Reels, carousels, video, and emerging formats based on performance data
Prepare content for Kelly Wearstler’s review and approval, ensuring an efficient workflow
Analytics, Reporting & Optimization
Track and analyze social performance across platforms, translating data into actionable insights
Create and deliver:
Weekly performance snapshots with key takeaways and recommendations
Monthly reports with KPIs, growth trends, and optimization strategies
Monitor engagement, reach, saves, clicks, conversions, and revenue attribution (Substack, affiliate, e-commerce)
Continuously test and optimize content formats, posting times, and platform tactics based on performance data
Use analytics to drive tactical decisions and improve results
Identify trends and opportunities to improve performance
Revenue & Commerce Integration
Execute affiliate strategy through ShopMy platform (targeting $100K+ annual revenue)
Manage daily ShopMy link updates, product tagging, and storefront optimization
Create conversion-focused social content for affiliate and e-commerce products
Support Substack promotional content and subscriber growth initiatives
Track and report on revenue impact of social initiatives
Collaborate with E-commerce and Partnerships teams on product storytelling and conversion-driven content
Cross-Functional Collaboration
Manage content producer on daily production workflow and priorities
Collaborate with Creative team on visual direction and asset selection
Coordinate with leadership on campaign execution and priorities
Work with PR team on press moment amplification and timing
Partner with E-commerce on product storytelling and launches
Support Partnerships team on sponsored content execution
Participate in weekly and monthly planning meetings to align priorities and timelines
Platform Management & Best Practices
Stay current on platform changes, algorithm updates, and emerging trends
Bring tactical recommendations for new formats, features, and optimization opportunities
Manage scheduling and analytics tools efficiently (Dash Social, Sprout, Later, native platform insights)
Handle community engagement including DM and comment responses
Proactively research, test, and implement AI tools to improve content creation, optimization, and workflow efficiency (e.g., ChatGPT, Claude, Midjourney, content generation tools)
Use AI for caption refinement, performance analysis, trend identification, and creative ideation
Stay ahead of AI innovations in social media and bring recommendations for implementation
Ensure the brand remains visually and culturally relevant while maintaining its distinctive voice
Requirements
5+ years of experience in social media management, digital content, or related roles
Proven track record managing multiple social platforms with measurable results
Strong analytical skills with experience using data to optimize content performance
Strong AI literacy and hands-on experience using AI tools (ChatGPT, Claude, Midjourney, or similar) for content creation, optimization, and workflow automation
Demonstrated appetite for innovation and emerging technology; actively experiments with new tools and platforms
Deep knowledge of Instagram, TikTok, Pinterest, LinkedIn, YouTube, and Substack
Experience managing content calendars and coordinating with cross-functional teams
Exceptional writing skills with sharp editorial eye and ability to adapt voice and tone
Highly organized with strong attention to detail and ability to manage multiple priorities
Experience with social media scheduling and analytics tools (Dash Social, Sprout, Later, native insights)
Familiarity with affiliate platforms (ShopMy or similar) and e-commerce content strategies is a plus
Experience in luxury, design, fashion, or lifestyle brands preferred
Collaborative team player who can work effectively with creatives and leadership
Comfortable with occasional early morning or evening communication for time-sensitive content approvals
Benefits Overview
Health Insurance – employer-supported medical coverage options for team members
401(k) with Employer Contributions – plan confidently for your financial future
Paid Time Off (PTO) – accrued based on tenure, with increases over time
3x Summer Fridays – enjoy extended weekends during the summer season
Parking Benefits – complimentary on-site or covered parking provided
Studio Wellness Programming – including Yoga, Pilates, and HIIT sessions
In-Studio Amenities – kitchen stocked with snacks and beverages to support a comfortable and energized workday
#J-18808-Ljbffr
We are seeking an experienced and highly analytical Social Media Manager to execute Kelly Wearstler’s social media strategy across all platforms. This role will manage day-to-day content operations, optimize performance through data-driven decision-making, and drive revenue through affiliate integrations and strategic content execution. You will oversee execution across all Kelly Wearstler social platforms - including Instagram, TikTok, Pinterest, LinkedIn, X, YouTube, Substack (WEARSTLERWORLD), and affiliate commerce integrations - while collaborating closely with our content producer, creative team, and cross-functional partners in PR, E-commerce, and Partnerships.
This role is ideal for someone who is both creative and analytical - someone who can execute compelling content strategies while continuously optimizing based on performance data to drive measurable growth and revenue. The ideal candidate is AI-forward, with strong literacy in AI tools and a passion for leveraging technology to drive efficiency and innovation.
Responsibilities Content Execution & Calendar Management
Execute social content strategy across all platforms
Manage day-to-day content calendar, ensuring consistent posting, pacing, and brand storytelling
Oversee content planning for: Instagram (@kellywearstler and @shopkwearstler), TikTok, Pinterest, LinkedIn, X, YouTube, and Substack (WEARSTLERWORLD promotional content)
Write and edit all captions in Kelly’s voice—clear, confident, intelligent, and editorial
Direct content producer on daily shooting and editing priorities
Collaborate with internal and external creatives (photographers, videographers, designers, editors) to produce platform-specific content
Create and optimize Stories, Reels, carousels, video, and emerging formats based on performance data
Prepare content for Kelly Wearstler’s review and approval, ensuring an efficient workflow
Analytics, Reporting & Optimization
Track and analyze social performance across platforms, translating data into actionable insights
Create and deliver:
Weekly performance snapshots with key takeaways and recommendations
Monthly reports with KPIs, growth trends, and optimization strategies
Monitor engagement, reach, saves, clicks, conversions, and revenue attribution (Substack, affiliate, e-commerce)
Continuously test and optimize content formats, posting times, and platform tactics based on performance data
Use analytics to drive tactical decisions and improve results
Identify trends and opportunities to improve performance
Revenue & Commerce Integration
Execute affiliate strategy through ShopMy platform (targeting $100K+ annual revenue)
Manage daily ShopMy link updates, product tagging, and storefront optimization
Create conversion-focused social content for affiliate and e-commerce products
Support Substack promotional content and subscriber growth initiatives
Track and report on revenue impact of social initiatives
Collaborate with E-commerce and Partnerships teams on product storytelling and conversion-driven content
Cross-Functional Collaboration
Manage content producer on daily production workflow and priorities
Collaborate with Creative team on visual direction and asset selection
Coordinate with leadership on campaign execution and priorities
Work with PR team on press moment amplification and timing
Partner with E-commerce on product storytelling and launches
Support Partnerships team on sponsored content execution
Participate in weekly and monthly planning meetings to align priorities and timelines
Platform Management & Best Practices
Stay current on platform changes, algorithm updates, and emerging trends
Bring tactical recommendations for new formats, features, and optimization opportunities
Manage scheduling and analytics tools efficiently (Dash Social, Sprout, Later, native platform insights)
Handle community engagement including DM and comment responses
Proactively research, test, and implement AI tools to improve content creation, optimization, and workflow efficiency (e.g., ChatGPT, Claude, Midjourney, content generation tools)
Use AI for caption refinement, performance analysis, trend identification, and creative ideation
Stay ahead of AI innovations in social media and bring recommendations for implementation
Ensure the brand remains visually and culturally relevant while maintaining its distinctive voice
Requirements
5+ years of experience in social media management, digital content, or related roles
Proven track record managing multiple social platforms with measurable results
Strong analytical skills with experience using data to optimize content performance
Strong AI literacy and hands-on experience using AI tools (ChatGPT, Claude, Midjourney, or similar) for content creation, optimization, and workflow automation
Demonstrated appetite for innovation and emerging technology; actively experiments with new tools and platforms
Deep knowledge of Instagram, TikTok, Pinterest, LinkedIn, YouTube, and Substack
Experience managing content calendars and coordinating with cross-functional teams
Exceptional writing skills with sharp editorial eye and ability to adapt voice and tone
Highly organized with strong attention to detail and ability to manage multiple priorities
Experience with social media scheduling and analytics tools (Dash Social, Sprout, Later, native insights)
Familiarity with affiliate platforms (ShopMy or similar) and e-commerce content strategies is a plus
Experience in luxury, design, fashion, or lifestyle brands preferred
Collaborative team player who can work effectively with creatives and leadership
Comfortable with occasional early morning or evening communication for time-sensitive content approvals
Benefits Overview
Health Insurance – employer-supported medical coverage options for team members
401(k) with Employer Contributions – plan confidently for your financial future
Paid Time Off (PTO) – accrued based on tenure, with increases over time
3x Summer Fridays – enjoy extended weekends during the summer season
Parking Benefits – complimentary on-site or covered parking provided
Studio Wellness Programming – including Yoga, Pilates, and HIIT sessions
In-Studio Amenities – kitchen stocked with snacks and beverages to support a comfortable and energized workday
#J-18808-Ljbffr