Sales Operations Specialist - Laboratory Services
LACO Technologies, Salt Lake City, Utah, United States, 84193
Role Overview
The Sales Operations Specialist is an inside sales and revenue operations role focused on growing LACO Technologies’ Laboratory Services business. This role supports and accelerates sales activity targeting manufacturing companies that require leak testing, calibration, and validation services through LACO’s laboratory capabilities. This position blends HubSpot operations, outbound sales execution, data management, and sales enablement. The Sales Operations Specialist plays a critical role in identifying, engaging, and nurturing target accounts to grow our laboratory business units while also serving as a HubSpot power user and mentor for the broader sales organization.
Key Responsibilities Laboratory Segment Growth
Own outbound sales campaigns focused on laboratory testing and calibration services
Identify and prioritize target manufacturing accounts based on industry, size, and testing needs
Engage prospects through email, phone, and digital outreach to generate qualified opportunities
Support Regional Sales Managers by developing lab-related opportunities and pipeline
Sales Operations & HubSpot Ownership
Serve as a HubSpot power user for the sales organization
Ensure accurate data hygiene, pipeline structure, and reporting for laboratory opportunities
Build and manage HubSpot workflows, sequences, dashboards, and reports
Track campaign effectiveness and provide insights to sales leadership
Outbound Sales & Campaign Execution
Design and run targeted outbound campaigns (email, call, LinkedIn) aligned with marketing
Execute account-based sales campaigns against defined target lists
Monitor response rates, conversion metrics, and opportunity progression
Continuously optimize messaging and cadence based on performance data
Teaching, Enablement & Mentorship
Train and mentor sales team members on HubSpot best practices
Reinforce CRM discipline and consistent sales process usage
Support onboarding of new sales hires with CRM and sales operations training
Act as a go-to resource for sales process and system questions
Data Management & Reporting
Maintain clean, accurate account, contact, and opportunity data
Generate recurring sales and pipeline reports for leadership
Analyze trends in laboratory sales activity and performance
Support forecasting and capacity planning for laboratory services
Cross-Functional Collaboration
Work closely with Marketing on lead handoff, campaign execution, and messaging
Coordinate with Laboratory Operations to align capacity, turnaround times, and pricing
Partner with Field Sales to ensure smooth opportunity handoff and follow-up
Ideal Candidate Profile Experience
2–6 years of experience in sales operations, inside sales, or revenue operations
Hands‑on experience administering or power‑using HubSpot CRM
Experience with outbound prospecting and sales campaign execution
Background in B2B manufacturing, industrial services, testing, or technical services preferred
Skills & Attributes
Strong working knowledge of HubSpot workflows, sequences, and reporting
Comfortable with outbound sales outreach via phone and email
Highly organized with strong attention to data accuracy
Ability to teach, coach, and influence without direct authority
Excellent written and verbal communication skills
Analytical mindset with the ability to turn data into action
Self‑starter who thrives in a fast‑paced, growth‑oriented environment
Performance Metrics
Laboratory pipeline growth and opportunity creation
Outbound campaign performance and conversion rates
CRM data accuracy and adoption
Support effectiveness for field sales and leadership
Why This Role Matters at LACO Technologies This role is critical to scaling LACO’s Laboratory Services business by bringing structure, discipline, and proactive sales execution to a high‑potential growth segment. The Sales Operations Specialist enables the sales team to operate more effectively while directly contributing to revenue growth.
Compensation & Performance Expectations
Base Salary: $65,000 – $75,000 (DOE)
Variable Compensation: 10–20% of base tied to lab growth initiatives and campaign success
On‑Target Earnings (OTE): $70,000 – $95,000
Shift: 5 days a week Monday‑Friday Full‑Time. Flexible work schedules with opportunity for a 9/80 work schedule with alternating Fridays off.
Benefits package includes medical, dental, vision, short‑term disability, life insurance, 401(k) with match, paid holidays, paid time off, continuing education opportunities including tuition reimbursement program, periodic company parties, and lunches.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EOE, including disability/veterans
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Key Responsibilities Laboratory Segment Growth
Own outbound sales campaigns focused on laboratory testing and calibration services
Identify and prioritize target manufacturing accounts based on industry, size, and testing needs
Engage prospects through email, phone, and digital outreach to generate qualified opportunities
Support Regional Sales Managers by developing lab-related opportunities and pipeline
Sales Operations & HubSpot Ownership
Serve as a HubSpot power user for the sales organization
Ensure accurate data hygiene, pipeline structure, and reporting for laboratory opportunities
Build and manage HubSpot workflows, sequences, dashboards, and reports
Track campaign effectiveness and provide insights to sales leadership
Outbound Sales & Campaign Execution
Design and run targeted outbound campaigns (email, call, LinkedIn) aligned with marketing
Execute account-based sales campaigns against defined target lists
Monitor response rates, conversion metrics, and opportunity progression
Continuously optimize messaging and cadence based on performance data
Teaching, Enablement & Mentorship
Train and mentor sales team members on HubSpot best practices
Reinforce CRM discipline and consistent sales process usage
Support onboarding of new sales hires with CRM and sales operations training
Act as a go-to resource for sales process and system questions
Data Management & Reporting
Maintain clean, accurate account, contact, and opportunity data
Generate recurring sales and pipeline reports for leadership
Analyze trends in laboratory sales activity and performance
Support forecasting and capacity planning for laboratory services
Cross-Functional Collaboration
Work closely with Marketing on lead handoff, campaign execution, and messaging
Coordinate with Laboratory Operations to align capacity, turnaround times, and pricing
Partner with Field Sales to ensure smooth opportunity handoff and follow-up
Ideal Candidate Profile Experience
2–6 years of experience in sales operations, inside sales, or revenue operations
Hands‑on experience administering or power‑using HubSpot CRM
Experience with outbound prospecting and sales campaign execution
Background in B2B manufacturing, industrial services, testing, or technical services preferred
Skills & Attributes
Strong working knowledge of HubSpot workflows, sequences, and reporting
Comfortable with outbound sales outreach via phone and email
Highly organized with strong attention to data accuracy
Ability to teach, coach, and influence without direct authority
Excellent written and verbal communication skills
Analytical mindset with the ability to turn data into action
Self‑starter who thrives in a fast‑paced, growth‑oriented environment
Performance Metrics
Laboratory pipeline growth and opportunity creation
Outbound campaign performance and conversion rates
CRM data accuracy and adoption
Support effectiveness for field sales and leadership
Why This Role Matters at LACO Technologies This role is critical to scaling LACO’s Laboratory Services business by bringing structure, discipline, and proactive sales execution to a high‑potential growth segment. The Sales Operations Specialist enables the sales team to operate more effectively while directly contributing to revenue growth.
Compensation & Performance Expectations
Base Salary: $65,000 – $75,000 (DOE)
Variable Compensation: 10–20% of base tied to lab growth initiatives and campaign success
On‑Target Earnings (OTE): $70,000 – $95,000
Shift: 5 days a week Monday‑Friday Full‑Time. Flexible work schedules with opportunity for a 9/80 work schedule with alternating Fridays off.
Benefits package includes medical, dental, vision, short‑term disability, life insurance, 401(k) with match, paid holidays, paid time off, continuing education opportunities including tuition reimbursement program, periodic company parties, and lunches.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EOE, including disability/veterans
#J-18808-Ljbffr