General Motors
The Role:
The F1 Marketing Team has a newly created Assistant Marketing Manager role that will focus on strategic integration. You will execute marketing strategy and thrive in a fast-paced, data-rich, global environment. You should have proven success in coordinating cross-platform marketing solutions and driving brand consistency from the garage to the grid. You should be eager to leverage expertise in activation strategy and contribute to building a platform from ground up.
Job Responsibilities:
Manage collaboration with Cadillac channels including social media, digital, sales operations, product marketing and advertising.
Develop agendas and lead go to market planning weekly meetings.
Lead integration across dealer networks. Execute Go-To-Market (GTM) plans for dealers – watch parties, wearables, kits. Support Cadillac Racing subcommittee and plans for dealer inclusion.
Oversee dealer tool kit development, deployment, coordination with dealers.
Central point of contact for licensing/merch programs between all partners – CF1, GM Licensing, external partners (eg, Hilfiger).
Evaluate and manage co-marketing opportunities for Cadillac that may come in through CF1 sponsors or other racing affiliations.
Provide on site event support for key events with activation (Hospitality and/or vehicle display).
Lead development and maintain key moments calendar.
Support execution of 360 plans around key moments.
Represent team in meetings with key JV partner and stakeholders and execute vision for hosting and event management.
Support integration efforts into mainstream Cadillac advertising – social, digital, web, etc.
Minimum Requirements:
Bachelor's degree required.
5+ years of Marketing or partnership experience, with a minimum of 2+ years of Luxury brand experience.
Some experience managing luxury events.
Ability to travel on weekends as needed.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This role is categorized as hybrid. The selected candidate is expected to report to a specific location at least 3 times a week. The selected candidate will be required to travel General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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Job Responsibilities:
Manage collaboration with Cadillac channels including social media, digital, sales operations, product marketing and advertising.
Develop agendas and lead go to market planning weekly meetings.
Lead integration across dealer networks. Execute Go-To-Market (GTM) plans for dealers – watch parties, wearables, kits. Support Cadillac Racing subcommittee and plans for dealer inclusion.
Oversee dealer tool kit development, deployment, coordination with dealers.
Central point of contact for licensing/merch programs between all partners – CF1, GM Licensing, external partners (eg, Hilfiger).
Evaluate and manage co-marketing opportunities for Cadillac that may come in through CF1 sponsors or other racing affiliations.
Provide on site event support for key events with activation (Hospitality and/or vehicle display).
Lead development and maintain key moments calendar.
Support execution of 360 plans around key moments.
Represent team in meetings with key JV partner and stakeholders and execute vision for hosting and event management.
Support integration efforts into mainstream Cadillac advertising – social, digital, web, etc.
Minimum Requirements:
Bachelor's degree required.
5+ years of Marketing or partnership experience, with a minimum of 2+ years of Luxury brand experience.
Some experience managing luxury events.
Ability to travel on weekends as needed.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This role is categorized as hybrid. The selected candidate is expected to report to a specific location at least 3 times a week. The selected candidate will be required to travel General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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