We are looking for a Bilingual (English/Spanish) Copywriter with 3-5 years of experience and comprehensive understanding of Latino culture in the United States to join our creative team.
Education
Undergraduate degree preferred
Strategy/Idea Generation/Copy Development
Passionate about bringing creative solutions forward
Think conceptually, and executionally to find the best creative solutions per project
Participate in concept development sessions
Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
Work closely with art director to ensure mutual integrity of the idea
Share’s copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bullseye target
Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc.
Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
Ensure all copy is timed and measured to fit within the specified medium
Constantly work to improve the quality of conception development and copy
Effectively collaborate with extended teams to enhance original ad concepts
Creative Management
Retrieves work orders from Traffic for assigned projects
Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal acct mgmt briefing sessions
Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
Give copy to project manager to route to Account Management
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Education
Undergraduate degree preferred
Strategy/Idea Generation/Copy Development
Passionate about bringing creative solutions forward
Think conceptually, and executionally to find the best creative solutions per project
Participate in concept development sessions
Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
Work closely with art director to ensure mutual integrity of the idea
Share’s copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bullseye target
Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc.
Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
Ensure all copy is timed and measured to fit within the specified medium
Constantly work to improve the quality of conception development and copy
Effectively collaborate with extended teams to enhance original ad concepts
Creative Management
Retrieves work orders from Traffic for assigned projects
Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal acct mgmt briefing sessions
Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
Give copy to project manager to route to Account Management
#J-18808-Ljbffr