Regional Sales Manager (RSM) Custom Capital Equipment - Northeastern USA
Laco Technologies, Inc., Saint Paul, Minnesota, United States
All Jobs > Regional Sales Manager (RSM) Custom Capital Equipment - Northeastern USA
Regional Sales Manager (RSM) Custom Capital Equipment - Northeastern USA Remote Worker - N/A
Full-time
Description Territory: Northeastern USA (upper Midwest to Northeast USA – MN to IL to NJ to ME) Reports to: Director of Sales Employment Type: Full-time, W-2 Location: Remote within assigned region or on-site at LACO HQ in Salt Lake City Travel: 50%+ (regular, planned customer visits)
Role Overview The Regional Sales Manager (RSM) is responsible for owning, managing, and growing the full sales pipeline within their assigned U.S. territory by selling custom-engineered leak testing and vacuum system solutions.
This role has end-to-end ownership of opportunities, from initial marketing lead follow-up and discovery through proposal development, terms and contract negotiation, and close. The RSM operates with a high degree of autonomy while maintaining strict discipline around CRM usage, forecasting, and pipeline reporting.
This is a field-based, relationship-driven role requiring frequent travel (50%+) to customer sites to support complex technical selling and long-term account development.
Key Responsibilities
Own the entire regional sales pipeline, from marketing-qualified lead to booked revenue
Maintain accurate, timely, and complete opportunity data in the CRM (HubSpot preferred)
Funnel all customer communications, notes, meetings, and deal activity through the CRM
Provide regular pipeline forecasts, deal updates, and territory reports to sales leadership
Manage opportunities with a disciplined, stage-based sales process
Customer Engagement & Territory Coverage
Maintain a consistent cadence of customer visits (current customers and prospects)
Travel 50%+ of the time within assigned territory
Build and deepen customer relationships
Conduct on-site discovery and system reviews
Identify upsell, expansion, and new project opportunities
Develop and execute a territory growth plan aligned with company objectives
Lead Management & Prospecting
Follow up on inbound marketing leads and trade show leads in a timely, professional manner
Qualify leads based on technical fit, urgency, budget, and decision process
Drawing on relationships forged by Business Development Managers, actively prospect new customers, OEMs, and strategic accounts within target industries
Lead customer discovery conversations focused on:
Quality risk and cost-of-failure
Production throughput and constraints
Compliance and validation requirements
Collaborate with Product and Sales Engineers on:
Technical scoping
Performance requirements
Present and defend proposals that clearly articulate value, ROI, and total cost of ownership
Lead pricing discussions and large contract negotiations, including commercial terms, scope, and delivery considerations
Close business while protecting margin and long-term customer value
Internal Collaboration & Handoff
Partner closely with:
Sales Engineering
Business Development Managers
Service and Support
Ensure clean, complete handoff of sold projects to execution and service teams
Act as the voice of the customer internally, sharing market feedback and competitive insights
Ideal Candidate Profile Experience
7+ years of B2B sales experience in capital equipment, automation, test & measurement, or engineered systems
Proven experience owning a full sales pipeline and forecast
Demonstrated success using a CRM as the system of record (HubSpot strongly preferred)
Experience managing:
Complex commercial and contractual negotiations
Prior experience working alongside sales engineers or application engineers
Experience with vacuum and/or leak detection equipment industry is a plus
Skills & Attributes
Strong consultative selling and discovery skills
High level of organization and CRM discipline
Comfortable leading technical and commercial conversations
Ability to navigate engineering, operations, quality, and procurement stakeholders
Willing and able to travel 50%+ on a consistent basis
Ownership mindset with strong follow-through and accountability
Compensation & Performance Expectations
Majority will be Base Salary plus a margin-adjusted commission
On-Target Earnings (OTE): $150,000–$210,000
Performance measured on:
Pipeline health and forecast accuracy
Territory development and account growth
Shift: 5 days a week Monday-Friday Full-Time. Flexible work schedules with opportunity for a 9/80 work schedule with alternating Fridays off.
Benefits package includes medical, dental, vision, short term disability, life insurance, and 401K with match, paid holidays, paid time off, continuing education opportunities including tuition reimbursement program, periodic company parties, and lunches.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Regional Sales Manager (RSM) Custom Capital Equipment - Northeastern USA Remote Worker - N/A
Full-time
Description Territory: Northeastern USA (upper Midwest to Northeast USA – MN to IL to NJ to ME) Reports to: Director of Sales Employment Type: Full-time, W-2 Location: Remote within assigned region or on-site at LACO HQ in Salt Lake City Travel: 50%+ (regular, planned customer visits)
Role Overview The Regional Sales Manager (RSM) is responsible for owning, managing, and growing the full sales pipeline within their assigned U.S. territory by selling custom-engineered leak testing and vacuum system solutions.
This role has end-to-end ownership of opportunities, from initial marketing lead follow-up and discovery through proposal development, terms and contract negotiation, and close. The RSM operates with a high degree of autonomy while maintaining strict discipline around CRM usage, forecasting, and pipeline reporting.
This is a field-based, relationship-driven role requiring frequent travel (50%+) to customer sites to support complex technical selling and long-term account development.
Key Responsibilities
Own the entire regional sales pipeline, from marketing-qualified lead to booked revenue
Maintain accurate, timely, and complete opportunity data in the CRM (HubSpot preferred)
Funnel all customer communications, notes, meetings, and deal activity through the CRM
Provide regular pipeline forecasts, deal updates, and territory reports to sales leadership
Manage opportunities with a disciplined, stage-based sales process
Customer Engagement & Territory Coverage
Maintain a consistent cadence of customer visits (current customers and prospects)
Travel 50%+ of the time within assigned territory
Build and deepen customer relationships
Conduct on-site discovery and system reviews
Identify upsell, expansion, and new project opportunities
Develop and execute a territory growth plan aligned with company objectives
Lead Management & Prospecting
Follow up on inbound marketing leads and trade show leads in a timely, professional manner
Qualify leads based on technical fit, urgency, budget, and decision process
Drawing on relationships forged by Business Development Managers, actively prospect new customers, OEMs, and strategic accounts within target industries
Lead customer discovery conversations focused on:
Quality risk and cost-of-failure
Production throughput and constraints
Compliance and validation requirements
Collaborate with Product and Sales Engineers on:
Technical scoping
Performance requirements
Present and defend proposals that clearly articulate value, ROI, and total cost of ownership
Lead pricing discussions and large contract negotiations, including commercial terms, scope, and delivery considerations
Close business while protecting margin and long-term customer value
Internal Collaboration & Handoff
Partner closely with:
Sales Engineering
Business Development Managers
Service and Support
Ensure clean, complete handoff of sold projects to execution and service teams
Act as the voice of the customer internally, sharing market feedback and competitive insights
Ideal Candidate Profile Experience
7+ years of B2B sales experience in capital equipment, automation, test & measurement, or engineered systems
Proven experience owning a full sales pipeline and forecast
Demonstrated success using a CRM as the system of record (HubSpot strongly preferred)
Experience managing:
Complex commercial and contractual negotiations
Prior experience working alongside sales engineers or application engineers
Experience with vacuum and/or leak detection equipment industry is a plus
Skills & Attributes
Strong consultative selling and discovery skills
High level of organization and CRM discipline
Comfortable leading technical and commercial conversations
Ability to navigate engineering, operations, quality, and procurement stakeholders
Willing and able to travel 50%+ on a consistent basis
Ownership mindset with strong follow-through and accountability
Compensation & Performance Expectations
Majority will be Base Salary plus a margin-adjusted commission
On-Target Earnings (OTE): $150,000–$210,000
Performance measured on:
Pipeline health and forecast accuracy
Territory development and account growth
Shift: 5 days a week Monday-Friday Full-Time. Flexible work schedules with opportunity for a 9/80 work schedule with alternating Fridays off.
Benefits package includes medical, dental, vision, short term disability, life insurance, and 401K with match, paid holidays, paid time off, continuing education opportunities including tuition reimbursement program, periodic company parties, and lunches.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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