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CARAA

Social Media Content Creator

CARAA, New York, New York, us, 10261

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Overview

YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY IN ORDER TO APPLY FOR THIS ROLE.

We are building a next generation fashion and consumer brand by combining Caraa and Mercado Famous. Caraa creates elevated, functional bags for real life, from city streets to weekend getaways. Mercado Famous brings Spanish charcuterie to tables across the U.S., blending quality, tradition, and playful presentation. We are seeking a social media creator who can help tell our story through original content and multimedia for our social channels. This role is a full-time hourly position based in New York City. You will lead content creation for our social media channels, creating photography, video, and other multimedia content to drive brand love, engagement, and revenue. You will work in a dynamic, fast-paced, feedback-driven environment with opportunities to add value from day one. Candidates must submit a portfolio of content created together with the application. Responsibilities

Social Content Creation

Film and edit social-first content for Instagram and TikTok, primarily captured in-office and on set. Create short-form videos including BTS footage, product moments, trend-based content, and founder-led clips. React to trends and cultural moments, adapting them thoughtfully to each brand’s voice.

On-Set & In-Office Support

Attend photoshoots and content days to capture behind-the-scenes video and real-time social assets. Support the marketing and creative teams by documenting shoots, launches, and events for social use.

Collaboration & Execution

Work closely with the social and marketing teams to align content with upcoming campaigns and calendars. Help maintain consistent brand voice and visual standards across platforms. Support founders or team members with casual, on-the-fly social content when needed.

What You’ll Need

Social Content Creation

Film and edit social-first content for Instagram and TikTok, primarily captured in-office and on set. Create short-form videos including BTS footage, product moments, trend-based content, and founder-led clips. React to trends and cultural moments, adapting them thoughtfully to each brand’s voice.

On-Set & In-Office Support

Attend photoshoots and content days to capture behind-the-scenes video and real-time social assets. Support the marketing and creative teams by documenting shoots, launches, and events for social use.

Collaboration & Execution

Work closely with the social and marketing teams to align content with upcoming campaigns and calendars. Help maintain consistent brand voice and visual standards across platforms. Support founders or team members with casual, on-the-fly social content when needed.

We’d Love to See

Experience with fashion, lifestyle, food, or consumer brands. A strong eye for visual storytelling and pacing in short-form video. Comfort capturing candid, behind-the-scenes moments. A portfolio of social examples that show creativity, trend awareness, and editing skills. Benefits

Competitive monthly compensation depending on experience and seniority. Discounts to all Caraa collection. Invitation to exclusive CARAA social outings & sales events. About CARAA

We are a New York City-based sport bag and accessory company founded in 2015 by CFDA award-winning designer Carmen Chen Wu and Aaron Luo. Our ethos is to create well-made, versatile designs that transition from street to fitness studio, business meeting to dinner, and everywhere in between. About Mercado Famous

Mercado Famous is a collaboration by two serial entrepreneurs in digital commerce and the Caraa founders. We bring Spain’s best pasture-raised charcuterie to the American consumer with a focus on quality, sustainability, and accessibility. We aim to change the narrative around Spanish charcuterie through approachable pricing and modern presentation.

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