Overview
Why Bally's?
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.
With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
The Role: Specialist - Marketing Major Focus
Assist in the development and implementation of annual marketing plans, working closely with the in-house marketing team, the ownership group and the external advertising/PR agency.
Responsibilities
Work closely with Direct Marketing team on promotions, offers and database marketing initiatives
Work closely with advertising agency on all PR and Advertising efforts
Oversee the television, radio, billboard commercials traffic schedule and coordination with agency
Present creative ideas on new ways to promote the property via web, e-mail and media promotions
Assist in planning and coordinating major events for Bally’s Dover
Assist in the design and scheduling of the Marquee messages for slots, hotel, harness
Create job orders for all design needs for slots, hotel, entertainment and harness
Monitor social media accounts for any follow-up needs and guests service issues
Proofread all marketing materials
Track expenses, reconcile invoices and report forecast expenses to marketing and finance team
Ensure that all reporting is accurate, distributed appropriately, and on a timely basis
Assist Director of Marketing on administrative functions as needed
Provide exceptional customer service
Work safely, following all established safety rules and regulations
Communicate effectively with co-workers, supervisors and guests
Follow all relevant policies and procedures
Additional Functions
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Communications, Advertising or Journalism or equivalent work experience
1-2 years’ experience preferred
Project management experience preferred
Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint
Should be a proactive self-starter with the ability to work independently and set priorities, solve problems, and be resourceful under pressure
Professional verbal and written communication skills
Ability to multi-task and work well with all levels of employees and management
Strong interpersonal skills to foster client, vendor, and internal relations
Ability to provide excellent customer service
Fluent in English (speaking, writing and understanding)
Ability to perform basic math calculations and manipulate numbers
Ability to analyze and generate reports
Ability to express ideas and make recommendations; learn job duties and complete detailed work assignments
Effective communication, planning, organization, initiative, and high standards of performance
Ability to perceive quality of work and review documents; respond to inquiries from agencies, clients and staff
Must report to work on time as scheduled and be able to work weekends, holidays and nights as needed
Present a professional appearance
What’s In It For You
Competitive Salary with annual performance reviews
Comprehensive health coverage plan including medical, dental, and vision
401(K) with Company Match
Access Perks and Childcare discounts
30 days of free rides for new hires with DART and reimbursements via Delaware Commute Solutions
Starting Hourly Rate $21.10/hr
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Let Bally’s Bet on You – We can’t wait to meet you!
#J-18808-Ljbffr
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.
With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
The Role: Specialist - Marketing Major Focus
Assist in the development and implementation of annual marketing plans, working closely with the in-house marketing team, the ownership group and the external advertising/PR agency.
Responsibilities
Work closely with Direct Marketing team on promotions, offers and database marketing initiatives
Work closely with advertising agency on all PR and Advertising efforts
Oversee the television, radio, billboard commercials traffic schedule and coordination with agency
Present creative ideas on new ways to promote the property via web, e-mail and media promotions
Assist in planning and coordinating major events for Bally’s Dover
Assist in the design and scheduling of the Marquee messages for slots, hotel, harness
Create job orders for all design needs for slots, hotel, entertainment and harness
Monitor social media accounts for any follow-up needs and guests service issues
Proofread all marketing materials
Track expenses, reconcile invoices and report forecast expenses to marketing and finance team
Ensure that all reporting is accurate, distributed appropriately, and on a timely basis
Assist Director of Marketing on administrative functions as needed
Provide exceptional customer service
Work safely, following all established safety rules and regulations
Communicate effectively with co-workers, supervisors and guests
Follow all relevant policies and procedures
Additional Functions
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Communications, Advertising or Journalism or equivalent work experience
1-2 years’ experience preferred
Project management experience preferred
Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint
Should be a proactive self-starter with the ability to work independently and set priorities, solve problems, and be resourceful under pressure
Professional verbal and written communication skills
Ability to multi-task and work well with all levels of employees and management
Strong interpersonal skills to foster client, vendor, and internal relations
Ability to provide excellent customer service
Fluent in English (speaking, writing and understanding)
Ability to perform basic math calculations and manipulate numbers
Ability to analyze and generate reports
Ability to express ideas and make recommendations; learn job duties and complete detailed work assignments
Effective communication, planning, organization, initiative, and high standards of performance
Ability to perceive quality of work and review documents; respond to inquiries from agencies, clients and staff
Must report to work on time as scheduled and be able to work weekends, holidays and nights as needed
Present a professional appearance
What’s In It For You
Competitive Salary with annual performance reviews
Comprehensive health coverage plan including medical, dental, and vision
401(K) with Company Match
Access Perks and Childcare discounts
30 days of free rides for new hires with DART and reimbursements via Delaware Commute Solutions
Starting Hourly Rate $21.10/hr
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Let Bally’s Bet on You – We can’t wait to meet you!
#J-18808-Ljbffr