Player Lifecycle Communications Manager
CashCow: Rewarded Play, Poland, New York, United States
CashCow is a performance-driven platform operating at scale, driving hundreds of thousands of users monthly into rewarded gaming and app experiences. We focus on high-intent users, deep in-app progression, and monetization efficiency, leveraging data, automation, and creative excellence to bridge the gap between players and the games they love.
Role Summary
We are looking for a Player Lifecycle Communications Manager
to own the end-to-end communication strategy across push notifications, email, and in-app messaging. You will be responsible for the planning, messaging quality, and delivery of our global communications, working cross-functionally with content, design, and technical execution resources to drive player engagement and retention. What You’ll Do
Own the Player Journey:
Lead messaging across the full lifecycle, from onboarding and engagement to retention and reactivation. Strategic Planning:
Define campaign goals, messaging hierarchy, timing, and sophisticated segment logic. Creative Leadership:
Brief content and design partners, ensuring high-quality deliverables that align with our brand voice and performance goals. Technical Coordination:
Collaborate with
Customer.io
configurators and implementors to deploy automated flows and push notifications. Quality & Tone:
Act as the final authority on QA, tone of voice, and UX clarity, ensuring all communications meet US-market best practices. Performance Optimization:
Continuously monitor and improve messaging based on performance data and player behavior. Who You Are
Experienced:
4-7+ years in lifecycle marketing, CRM, or player communications (Gaming or App ecosystem experience is a major plus). Tech-Savvy:
Hands-on experience with
Customer.io , Braze, Iterable, or similar automation platforms. Strong UX Instincts:
You have a natural feel for UX writing and messaging that drives action while maintaining a great user experience. Execution-Oriented:
Highly organized and comfortable driving projects forward in a fast-paced environment. Global Standards:
Deep understanding of US consumer communication standards and high-scale messaging. Bonus Points (Nice to Have)
Creative Strategist (UI/UX):
Experience in UI/UX strategy and a strong eye for how visual layout and copy work together to optimize the player journey.
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We are looking for a Player Lifecycle Communications Manager
to own the end-to-end communication strategy across push notifications, email, and in-app messaging. You will be responsible for the planning, messaging quality, and delivery of our global communications, working cross-functionally with content, design, and technical execution resources to drive player engagement and retention. What You’ll Do
Own the Player Journey:
Lead messaging across the full lifecycle, from onboarding and engagement to retention and reactivation. Strategic Planning:
Define campaign goals, messaging hierarchy, timing, and sophisticated segment logic. Creative Leadership:
Brief content and design partners, ensuring high-quality deliverables that align with our brand voice and performance goals. Technical Coordination:
Collaborate with
Customer.io
configurators and implementors to deploy automated flows and push notifications. Quality & Tone:
Act as the final authority on QA, tone of voice, and UX clarity, ensuring all communications meet US-market best practices. Performance Optimization:
Continuously monitor and improve messaging based on performance data and player behavior. Who You Are
Experienced:
4-7+ years in lifecycle marketing, CRM, or player communications (Gaming or App ecosystem experience is a major plus). Tech-Savvy:
Hands-on experience with
Customer.io , Braze, Iterable, or similar automation platforms. Strong UX Instincts:
You have a natural feel for UX writing and messaging that drives action while maintaining a great user experience. Execution-Oriented:
Highly organized and comfortable driving projects forward in a fast-paced environment. Global Standards:
Deep understanding of US consumer communication standards and high-scale messaging. Bonus Points (Nice to Have)
Creative Strategist (UI/UX):
Experience in UI/UX strategy and a strong eye for how visual layout and copy work together to optimize the player journey.
#J-18808-Ljbffr