About Blueberry
Blueberry is building the 1:1 marketer for the world’s most ambitious brands. The way brands engage with customers is fundamentally shifting. In the early days, founders reply to every comment, DM every follower, and know customers by name. As audiences grow, that intimacy breaks, so brands default to 1:many channels like mass email, SMS, and generic posts. The personal touch disappears. At Blueberry, we’re rebuilding that intimacy at scale. Our product performs deep research on social followers, enables brands to engage through personalized DMs, and delivers the perfect offer tailored to each customer at exactly the right moment. In under 3 months, we’re live with 10+ brands, including several 9-figure direct-to-consumer (DTC) companies, and NBA teams. We’re backed by Pear VC, Founders, Inc., and SignalFire, and we’re hiring the founding team to scale Blueberry across the world’s largest brands. The Role
In an AI-native world where code is increasingly commoditized, taste becomes the moat. Our customers are the marketers behind the fastest-growing consumer brands; design quality is a core requirement. We are intentionally hiring a product designer as one of the first hires in Blueberry’s history. As Founding Product Designer, you’ll work directly with the founders to shape Blueberry’s product, design system, and brand DNA. You’ll define how the product looks, feels, and behaves, influencing how global brands build authentic relationships with millions of customers. You’ll own the end-to-end product design process, from early exploration to polished execution. This role is equal parts craft, judgment, and ownership. What you design early will set the standard for the product and design culture as the company scales. What You’ll Do
Design the future of Blueberry alongside the founders, and work on early feature definition with engineers to ship features and bring them to market Establish our core product design language, system, and identity Translate customer needs (enterprise B2C and DTC brands) into elegant, intuitive product experiences Prototype, test, and iterate across explore and exploit modes using Figma, code, and modern AI tools Design and ship features end-to-end — from flows and wireframes to pixel-perfect UI Set the bar for taste, usability, and craft across every customer-facing surface Partner with engineering to ensure designs are feasible, performant, and thoughtfully implemented Engage directly with customers to understand workflows, validate designs, and iterate based on real usage Develop and maintain design documentation to support consistency as the product and team scale Contribute to outward-facing visual work (product marketing assets, animations, sales decks, brand moments) for consistency across touchpoints Help define how design decisions are made at Blueberry, balancing speed, quality, and long-term maintainability Build the foundation for future product and design teams by codifying standards, principles, and best practices Who You Are
A product designer with 3+ years of experience, ideally in AI-native products, SaaS, consumer apps, or DTC-adjacent tools You move fast, take initiative, and care deeply about doing things right You solve problems end-to-end and are hands-on You bring a clear point of view on what great looks like while staying collaborative and low-ego You hold yourself to a high bar; 90% isn’t good enough You’re entrepreneurial, thrive in ambiguity, and enjoy building from the ground up You have strong product judgment and can make thoughtful tradeoffs without perfect information You care deeply about details — interactions, copy, and edge cases You want to win and enjoy working with others who do too Why Join Us
Design is a Priority: taste and design will be a core differentiator, with the founders’ direct support to permeate the company High-impact from day one: design systems, flows, and identity used by fast-growing DTC brands Experienced founders: ex-Snapchat, ex-Cardless, multi-time founders Momentum: live with 10+ brands and backed by Pear VC and Founders, Inc.; join at a critical inflection point What We Offer
Office in SF with in-person work; lunch most days, dinner for late days Competitive compensation: $150K-$200K, potential for equity Team outings and a collaborative culture Benefits: comprehensive health, dental, and vision insurance with 401(k) matching, Unlimited PTO Opportunity to design the future of how brands interact with consumers Opportunity to lead and define our company and industry Want to help shape how the fastest growing brands connect with their customers? We’d love to meet you. Blueberry is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable law.
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Blueberry is building the 1:1 marketer for the world’s most ambitious brands. The way brands engage with customers is fundamentally shifting. In the early days, founders reply to every comment, DM every follower, and know customers by name. As audiences grow, that intimacy breaks, so brands default to 1:many channels like mass email, SMS, and generic posts. The personal touch disappears. At Blueberry, we’re rebuilding that intimacy at scale. Our product performs deep research on social followers, enables brands to engage through personalized DMs, and delivers the perfect offer tailored to each customer at exactly the right moment. In under 3 months, we’re live with 10+ brands, including several 9-figure direct-to-consumer (DTC) companies, and NBA teams. We’re backed by Pear VC, Founders, Inc., and SignalFire, and we’re hiring the founding team to scale Blueberry across the world’s largest brands. The Role
In an AI-native world where code is increasingly commoditized, taste becomes the moat. Our customers are the marketers behind the fastest-growing consumer brands; design quality is a core requirement. We are intentionally hiring a product designer as one of the first hires in Blueberry’s history. As Founding Product Designer, you’ll work directly with the founders to shape Blueberry’s product, design system, and brand DNA. You’ll define how the product looks, feels, and behaves, influencing how global brands build authentic relationships with millions of customers. You’ll own the end-to-end product design process, from early exploration to polished execution. This role is equal parts craft, judgment, and ownership. What you design early will set the standard for the product and design culture as the company scales. What You’ll Do
Design the future of Blueberry alongside the founders, and work on early feature definition with engineers to ship features and bring them to market Establish our core product design language, system, and identity Translate customer needs (enterprise B2C and DTC brands) into elegant, intuitive product experiences Prototype, test, and iterate across explore and exploit modes using Figma, code, and modern AI tools Design and ship features end-to-end — from flows and wireframes to pixel-perfect UI Set the bar for taste, usability, and craft across every customer-facing surface Partner with engineering to ensure designs are feasible, performant, and thoughtfully implemented Engage directly with customers to understand workflows, validate designs, and iterate based on real usage Develop and maintain design documentation to support consistency as the product and team scale Contribute to outward-facing visual work (product marketing assets, animations, sales decks, brand moments) for consistency across touchpoints Help define how design decisions are made at Blueberry, balancing speed, quality, and long-term maintainability Build the foundation for future product and design teams by codifying standards, principles, and best practices Who You Are
A product designer with 3+ years of experience, ideally in AI-native products, SaaS, consumer apps, or DTC-adjacent tools You move fast, take initiative, and care deeply about doing things right You solve problems end-to-end and are hands-on You bring a clear point of view on what great looks like while staying collaborative and low-ego You hold yourself to a high bar; 90% isn’t good enough You’re entrepreneurial, thrive in ambiguity, and enjoy building from the ground up You have strong product judgment and can make thoughtful tradeoffs without perfect information You care deeply about details — interactions, copy, and edge cases You want to win and enjoy working with others who do too Why Join Us
Design is a Priority: taste and design will be a core differentiator, with the founders’ direct support to permeate the company High-impact from day one: design systems, flows, and identity used by fast-growing DTC brands Experienced founders: ex-Snapchat, ex-Cardless, multi-time founders Momentum: live with 10+ brands and backed by Pear VC and Founders, Inc.; join at a critical inflection point What We Offer
Office in SF with in-person work; lunch most days, dinner for late days Competitive compensation: $150K-$200K, potential for equity Team outings and a collaborative culture Benefits: comprehensive health, dental, and vision insurance with 401(k) matching, Unlimited PTO Opportunity to design the future of how brands interact with consumers Opportunity to lead and define our company and industry Want to help shape how the fastest growing brands connect with their customers? We’d love to meet you. Blueberry is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable law.
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