Affinity Group
Director of Sales Training Development
Affinity Group, Charlotte, North Carolina, United States, 28202
divh2Director Of Sales Training
Development/h2pThe Director of Sales Training
Development is a non-managerial, field-focused enablement role designed to strengthen regional sales performance through hands-on coaching, technology integration, and scalable learning frameworks. This position drives adoption of core sales technologies (CRM, NXT, and analytics platforms) and new marketing toolkits by embedding them into everyday sales execution. Through structured market visits, targeted coaching, and collaboration with Market Managers, the role elevates sales consistency, accelerates existing and new-hire readiness, and cultivates a data-driven, insight-based selling culture. The Director serves as a connector between Sales, Marketing, and Sales Enablement, ensuring field teams are equipped, engaged, and aligned with company initiatives while capturing measurable outcomes to inform future scalability./ppPrincipal continuing responsibilities of the position (in order of importance):/pulliPartner with Regional and Market Managers to drive consistent execution of the company, client, and customer standards, while reinforcing accountability for team adoption of sales planning, sales execution, and technology initiatives./liliLead technology and marketing enablement tools in the fieldfacilitating adoption of CRM, NXT (e.g. AI Application, etc.), and new marketing toolkits through live demonstrations, application training, and reinforcement during coaching sessions./liliCapture field insights and publish concise reports; define and track key performance indicators for sales execution, technology adoption, and client initiatives./liliConduct structured ride-alongs and live coaching focused on call planning, objection handling, upselling, and follow-through to strengthen executional consistency./liliEmbed CRM and technology tools into daily workflowsset clear usage standards, measure engagement, and partner with Market Managers to model and reinforce best practices./liliReinforce CRM hygiene and reporting accuracy, ensuring post-call data integrity and actionable analytics./liliPartner with Corporate Marketing and Sales Enablement to co-develop field-ready materials (playbooks, job aids, and digital assets) aligned to campaigns, client priorities, and CRM definitions./liliDevelop post-onboarding sales talent in partnership with the onboarding program through advanced skill clinics, application labs, and individualized coaching plans in collaboration with Market Managers./liliBuild scalable frameworks and best practices for distributor reviews, sales meetings, and operator planning sessions that can be replicated across regions./liliLead program rollouts both in person and virtuallypilot, measure, refine, and drive adoption through field-based enablement and feedback loops./liliFacilitate regional debriefs with key stakeholders (Region President, Market Managers and Segment leads) mid and post Trimesters to align on progress and support needs./liliManage regional travel, expenses, and communication cadence, ensuring efficient scheduling and consistent updates to executive stakeholders./li/ulpKey sales competencies:/pulliCollaboration
Influence: Highly efficient with time and territory management to maximize productivity/liliData
Driven Decision Making: Resilient and skilled in communicating and leveraging sales data analytics and operator insights into the sales planning process/liliCoaching: Sales teams during market visits and operator planning sessions/liliChange Leadership and Agility: This position will lead through change and fostering a culture of adaptability (e.g., embracing new technologies and sales methodologies)/li/ulpKnowledge, skills, and abilities:/pulliBachelors degree preferred, with 5+ years of success in foodservice sales, manufacturer representation, or distributor management./liliExperience working with key foodservice distributors, manufacturers, and CMC/GPO accounts preferred./liliProven ability to coach, train, and influence field sales teams through structured development, market visits, and skill reinforcement./liliDemonstrated success in delivering and driving technology and CRM adoptionskilled at integrating CRM, analytics tools, and digital selling platforms into daily field execution./liliStrong understanding of marketing enablementable to translate marketing assets, campaigns, and data insights into actionable field selling activities./liliProficient in data-driven decision-making, using tools such as CRM reporting, Power BI, and other analytics dashboards to track performance and adoption trends./liliSkilled at cross-functional collaboration with Marketing, Sales Enablement, and HR to align regional training needs and client priorities./liliExceptional verbal, written, and interpersonal communication skills, with the ability to motivate, influence, and gain alignment across multiple stakeholder levels./liliHighly organized and process-driven; adept at trimester planning, KPI tracking, and delivering measurable results through repeatable frameworks./liliComfortable working both independently and collaboratively in a fast-paced, multi-market environment, balancing fieldwork and strategic planning./liliProficient with Microsoft 365 (Excel, Word, Teams, SharePoint) and CRM systems; familiarity with learning management systems and virtual training platforms preferred./li/ulpUp to 70% of overnight travel in assigned territory is required. Must have a valid drivers license and reliable transportation; travel required within assigned regional markets./ppPhysical requirements/working conditions:/pulliCandidate must be able to perform the essential functions of the job./liliWork may be performed in an office, warehouse or restaurant environment./liliStand for extended periods of time, walk, bend, stoop, or climb./liliMay have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds./liliFlexible work hours to accommodate demands of position (some weekends included)./liliRequires travel up to 70% of the time within territory and overnights may be required./li/ulpCandidate must be located in these Southeast states: North Carolina, Virginia, South Carolina, Tennessee, Georgia, Florida, Alabama, Louisiana, Mississippi./ppThe Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need./p/div
Development/h2pThe Director of Sales Training
Development is a non-managerial, field-focused enablement role designed to strengthen regional sales performance through hands-on coaching, technology integration, and scalable learning frameworks. This position drives adoption of core sales technologies (CRM, NXT, and analytics platforms) and new marketing toolkits by embedding them into everyday sales execution. Through structured market visits, targeted coaching, and collaboration with Market Managers, the role elevates sales consistency, accelerates existing and new-hire readiness, and cultivates a data-driven, insight-based selling culture. The Director serves as a connector between Sales, Marketing, and Sales Enablement, ensuring field teams are equipped, engaged, and aligned with company initiatives while capturing measurable outcomes to inform future scalability./ppPrincipal continuing responsibilities of the position (in order of importance):/pulliPartner with Regional and Market Managers to drive consistent execution of the company, client, and customer standards, while reinforcing accountability for team adoption of sales planning, sales execution, and technology initiatives./liliLead technology and marketing enablement tools in the fieldfacilitating adoption of CRM, NXT (e.g. AI Application, etc.), and new marketing toolkits through live demonstrations, application training, and reinforcement during coaching sessions./liliCapture field insights and publish concise reports; define and track key performance indicators for sales execution, technology adoption, and client initiatives./liliConduct structured ride-alongs and live coaching focused on call planning, objection handling, upselling, and follow-through to strengthen executional consistency./liliEmbed CRM and technology tools into daily workflowsset clear usage standards, measure engagement, and partner with Market Managers to model and reinforce best practices./liliReinforce CRM hygiene and reporting accuracy, ensuring post-call data integrity and actionable analytics./liliPartner with Corporate Marketing and Sales Enablement to co-develop field-ready materials (playbooks, job aids, and digital assets) aligned to campaigns, client priorities, and CRM definitions./liliDevelop post-onboarding sales talent in partnership with the onboarding program through advanced skill clinics, application labs, and individualized coaching plans in collaboration with Market Managers./liliBuild scalable frameworks and best practices for distributor reviews, sales meetings, and operator planning sessions that can be replicated across regions./liliLead program rollouts both in person and virtuallypilot, measure, refine, and drive adoption through field-based enablement and feedback loops./liliFacilitate regional debriefs with key stakeholders (Region President, Market Managers and Segment leads) mid and post Trimesters to align on progress and support needs./liliManage regional travel, expenses, and communication cadence, ensuring efficient scheduling and consistent updates to executive stakeholders./li/ulpKey sales competencies:/pulliCollaboration
Influence: Highly efficient with time and territory management to maximize productivity/liliData
Driven Decision Making: Resilient and skilled in communicating and leveraging sales data analytics and operator insights into the sales planning process/liliCoaching: Sales teams during market visits and operator planning sessions/liliChange Leadership and Agility: This position will lead through change and fostering a culture of adaptability (e.g., embracing new technologies and sales methodologies)/li/ulpKnowledge, skills, and abilities:/pulliBachelors degree preferred, with 5+ years of success in foodservice sales, manufacturer representation, or distributor management./liliExperience working with key foodservice distributors, manufacturers, and CMC/GPO accounts preferred./liliProven ability to coach, train, and influence field sales teams through structured development, market visits, and skill reinforcement./liliDemonstrated success in delivering and driving technology and CRM adoptionskilled at integrating CRM, analytics tools, and digital selling platforms into daily field execution./liliStrong understanding of marketing enablementable to translate marketing assets, campaigns, and data insights into actionable field selling activities./liliProficient in data-driven decision-making, using tools such as CRM reporting, Power BI, and other analytics dashboards to track performance and adoption trends./liliSkilled at cross-functional collaboration with Marketing, Sales Enablement, and HR to align regional training needs and client priorities./liliExceptional verbal, written, and interpersonal communication skills, with the ability to motivate, influence, and gain alignment across multiple stakeholder levels./liliHighly organized and process-driven; adept at trimester planning, KPI tracking, and delivering measurable results through repeatable frameworks./liliComfortable working both independently and collaboratively in a fast-paced, multi-market environment, balancing fieldwork and strategic planning./liliProficient with Microsoft 365 (Excel, Word, Teams, SharePoint) and CRM systems; familiarity with learning management systems and virtual training platforms preferred./li/ulpUp to 70% of overnight travel in assigned territory is required. Must have a valid drivers license and reliable transportation; travel required within assigned regional markets./ppPhysical requirements/working conditions:/pulliCandidate must be able to perform the essential functions of the job./liliWork may be performed in an office, warehouse or restaurant environment./liliStand for extended periods of time, walk, bend, stoop, or climb./liliMay have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds./liliFlexible work hours to accommodate demands of position (some weekends included)./liliRequires travel up to 70% of the time within territory and overnights may be required./li/ulpCandidate must be located in these Southeast states: North Carolina, Virginia, South Carolina, Tennessee, Georgia, Florida, Alabama, Louisiana, Mississippi./ppThe Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need./p/div