alpitronic
Objective
We are seeking a dynamic and detail-oriented Product Marketing Specialist to serve as a strategic bridge between our sales and technical teams. This role is critical in shaping our product portfolio, enabling sales, and driving technical content creation tailored to the North American market.
Responsibilities
Act as the liaison between Sales, Engineering and Product Management to ensure alignment of product strategy with customer needs.
Participate in strategic sales discussions, contributing technical and commercial insights to support proposal development.
Gather, analyze, and prioritize customer use‑cases and product requirements to inform portfolio decisions.
Conduct competitive and technical analysis to identify market trends and opportunities.
Provide technical support during customer meetings and assist in crafting tailored proposals.
Develop impactful sales tools, training materials, and presentations to empower the sales team.
Create and maintain high-quality marketing materials and technical documentation for the North American Market
Work closely with the product marketing team to develop engaging educational and digital content tailored for our customers and partners
Qualifications
Bachelor’s degree in marketing, business, engineering or comparable technical field of study, business combined with engineering
3+ years of professional experience in a similar role
Proactive and independent way of working
Strong problem‑solving skills and hands‑on mentality
Strong attention to detail
Interest in working in a dynamic and fast‑growing company
Applicants must be authorized to work in the United States without the need for employer sponsorship, now or in the future.
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Responsibilities
Act as the liaison between Sales, Engineering and Product Management to ensure alignment of product strategy with customer needs.
Participate in strategic sales discussions, contributing technical and commercial insights to support proposal development.
Gather, analyze, and prioritize customer use‑cases and product requirements to inform portfolio decisions.
Conduct competitive and technical analysis to identify market trends and opportunities.
Provide technical support during customer meetings and assist in crafting tailored proposals.
Develop impactful sales tools, training materials, and presentations to empower the sales team.
Create and maintain high-quality marketing materials and technical documentation for the North American Market
Work closely with the product marketing team to develop engaging educational and digital content tailored for our customers and partners
Qualifications
Bachelor’s degree in marketing, business, engineering or comparable technical field of study, business combined with engineering
3+ years of professional experience in a similar role
Proactive and independent way of working
Strong problem‑solving skills and hands‑on mentality
Strong attention to detail
Interest in working in a dynamic and fast‑growing company
Applicants must be authorized to work in the United States without the need for employer sponsorship, now or in the future.
#J-18808-Ljbffr