As a M ar k et i ng Automation Specia l ist , y ou w i ll be respons i ble for managing and full y le v erag i ng the capab il ities of v ar i ous mar k et i ng automation , A l , and chat p l atforms of the organization. You w ill be an effect i v e l ia i son b et wee n the mar k eting and IT teams and staff . You w ill be the subject matter e x pert for ho w our s y stems handle mar k eting data and processes , and arch i tect solut i ons based on y our e x per i ence and k no w l edge of the bus i ness goa l s .
This role in v olves e x pert i se in strategiz i ng ho w leads flo w from generation to con v ersion , conceptua l ize and build report i ng to sho w performance , building w orkflo w s to automate mar k et i ng touches , s y stems integrations , data collection , data con version , R & D , and o v erall data management across mult i ple technolog y s ystems .
KEY RELATIONSHIPS Management and Senior Leadership, Marketing, IT and Development Teams, Content Marketing & Events Manager, External marketing technology vendors.
ESSE N TI A L FUNCTIONS
Be th e su bj e ct ma tt er e xp e rt for a ll mar k e t i n g s y s t ems , w i th an understanding of th e da ta , re l a t i onsh i p s , au t oma t i o n , and re l a t ed t oo l s .
Arch i tect ne w and impro v ed mar k et i ng functional i ty through M icrosoft Dy namics .
D e v elop and i mpro v e reports and dashboards for mar k et i ng anal y sis and bus i ness gro wt h .
R espons i ble for ema il mar k e t i ng program de v e l opment and e x ecution , i nc l ud i ng segmenta t i on , test i ng , and deplo y ment , and continuall y e v a l uating these for impro v ements .
M a i ntain and assist in the integration of add i t i ona l mar k et i ng p l atforms into the organ i zat i on and mar k et i ng automation so ftw are .
M anage mar k et i ng automat i on efforts and processes , proacti v el y researching and implementing the lates t best practices , strateg i es , and indust ry standards
P lan and perform NB testing to define and e x ecute enhancements to product i v i ty , con v ersion ra t es , programs / campaign R O I , and sales gro wt h
Support essentia l mar k et i ng operat i ops initiat i v es w i th i n M icrosoft Dy nam i cs such as manag i ng the l ead l i fec y c l e , l ead lifcycle , lead nurturing , segmenta t ion , and da t a cleans i ng
I nterpret the needs of s t aff then conceptual i ze the strateg y and implement the technica l de v e l opment and w or kf l o w s wi th i n th e CRM t o address th ose needs .
L e v erage the too l s a v ailab l e in M icrosoft Dy namics and integrated platforms t o strateg i ze and build mar k eting automation w orkflo w s and sequences to he l p i mpro v e con v ers i onrates for organ i zat i on .
M anagement , w or kfl o w , strateg y , i mp l ementation and ma i ntenance of data , all data resources , and connect i ons .
I denti fy marketing requ i rements and des i gn data mode l s to transform ra w data into meaningfu l insights .
D ri v e the requirements , process documenta t i on , and training for acceptan c e of mar k e t i ng stra t egies among staff .
W or k in tandem w ith C ontent M ar k et i ng & E v ents M anager on v ar i ous campa i gns , e v ents , and other mar k et i ng automation projects throughout the y ear
Create a segment gu i de l ine documen t for all bro k ers
T ogether w i th Content M ar k eting & E v ents M anager tra i n all ne w h i res on M ar K e t Ing too l s w i th i n the M icrosoft Dy nam i cs s y stem and best use practices .
K EY CO MP E T E N C I ES Success i n t h is ro l e w ill be defined b y meeting or e x ceed i ng e x pecta t i ons w i th the implementat i on and effecti v e use of all mar k et i ng automation too l s and technolog i es to achie v e mar k et i ng and corporate goals .
ESSE N TI A L REQUIREMENTS
E xp e rt k no wl edge of M i c roso ft Dyn a m i c s wi th 5+ y ears of mar k e t i ng au t o ma t ion e xp er i e nc e .
P ro v en e x per i ence analysing data and building compelling dashboards and reports .
3 + y ears of ad v anced P o w er B l e x perience .
3 + y ears ad v anced E xc el e x perience .
P ro v en abil i ty to ta k e i n i t i ati v e , leading i nno v ation and s elf-maste ry of ne w technolog i es and techn i ques that a l ign w ith corporate goa l s .
E x cept i ona l mathemat i cs , ana l yt i cs , and prob l em-solving ab il ities .
Strong communicat i on skills w i th the abil i ty to gather technica l requirements from s ta k eho lders .
"M a k e-it-happen " w or k ethi c & attitude .
P ro v en su c cess us i ng project planning too l s s uch as Asana .
Ab il i ty to influence peers and senior team l eaders is necessary to accomp l ish team goals .
Capab l e of handl i ng multip l e tas k s w i th competing prioritie s under m i n i ma l supe rv ision .
Ab l e to thin k c r i t i call y and e x erc i se independent j udgment and di s c retion .
E xcellent attent i on to detail.
KEY RESULT AREAS
Marketing automation platform ownership and optimization (Microsoft Dynamics and integrated tools)
Lead lifecycle management and conversion optimization
Marketing automation workflows and system integrations
Campaign execution, segmentation, testing, and deployment
Reporting, dashboards, and marketing performance analytics
A/B testing and continuous optimization for ROI and growth
Data management, data cleansing, and data model design
Marketing technology innovation and best-practice implementation
Marketing automation documentation and enablement
Broker and staff support for marketing automation tools
*MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more aboutE-Verify, including your rights and responsibilities.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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This role in v olves e x pert i se in strategiz i ng ho w leads flo w from generation to con v ersion , conceptua l ize and build report i ng to sho w performance , building w orkflo w s to automate mar k et i ng touches , s y stems integrations , data collection , data con version , R & D , and o v erall data management across mult i ple technolog y s ystems .
KEY RELATIONSHIPS Management and Senior Leadership, Marketing, IT and Development Teams, Content Marketing & Events Manager, External marketing technology vendors.
ESSE N TI A L FUNCTIONS
Be th e su bj e ct ma tt er e xp e rt for a ll mar k e t i n g s y s t ems , w i th an understanding of th e da ta , re l a t i onsh i p s , au t oma t i o n , and re l a t ed t oo l s .
Arch i tect ne w and impro v ed mar k et i ng functional i ty through M icrosoft Dy namics .
D e v elop and i mpro v e reports and dashboards for mar k et i ng anal y sis and bus i ness gro wt h .
R espons i ble for ema il mar k e t i ng program de v e l opment and e x ecution , i nc l ud i ng segmenta t i on , test i ng , and deplo y ment , and continuall y e v a l uating these for impro v ements .
M a i ntain and assist in the integration of add i t i ona l mar k et i ng p l atforms into the organ i zat i on and mar k et i ng automation so ftw are .
M anage mar k et i ng automat i on efforts and processes , proacti v el y researching and implementing the lates t best practices , strateg i es , and indust ry standards
P lan and perform NB testing to define and e x ecute enhancements to product i v i ty , con v ersion ra t es , programs / campaign R O I , and sales gro wt h
Support essentia l mar k et i ng operat i ops initiat i v es w i th i n M icrosoft Dy nam i cs such as manag i ng the l ead l i fec y c l e , l ead lifcycle , lead nurturing , segmenta t ion , and da t a cleans i ng
I nterpret the needs of s t aff then conceptual i ze the strateg y and implement the technica l de v e l opment and w or kf l o w s wi th i n th e CRM t o address th ose needs .
L e v erage the too l s a v ailab l e in M icrosoft Dy namics and integrated platforms t o strateg i ze and build mar k eting automation w orkflo w s and sequences to he l p i mpro v e con v ers i onrates for organ i zat i on .
M anagement , w or kfl o w , strateg y , i mp l ementation and ma i ntenance of data , all data resources , and connect i ons .
I denti fy marketing requ i rements and des i gn data mode l s to transform ra w data into meaningfu l insights .
D ri v e the requirements , process documenta t i on , and training for acceptan c e of mar k e t i ng stra t egies among staff .
W or k in tandem w ith C ontent M ar k et i ng & E v ents M anager on v ar i ous campa i gns , e v ents , and other mar k et i ng automation projects throughout the y ear
Create a segment gu i de l ine documen t for all bro k ers
T ogether w i th Content M ar k eting & E v ents M anager tra i n all ne w h i res on M ar K e t Ing too l s w i th i n the M icrosoft Dy nam i cs s y stem and best use practices .
K EY CO MP E T E N C I ES Success i n t h is ro l e w ill be defined b y meeting or e x ceed i ng e x pecta t i ons w i th the implementat i on and effecti v e use of all mar k et i ng automation too l s and technolog i es to achie v e mar k et i ng and corporate goals .
ESSE N TI A L REQUIREMENTS
E xp e rt k no wl edge of M i c roso ft Dyn a m i c s wi th 5+ y ears of mar k e t i ng au t o ma t ion e xp er i e nc e .
P ro v en e x per i ence analysing data and building compelling dashboards and reports .
3 + y ears of ad v anced P o w er B l e x perience .
3 + y ears ad v anced E xc el e x perience .
P ro v en abil i ty to ta k e i n i t i ati v e , leading i nno v ation and s elf-maste ry of ne w technolog i es and techn i ques that a l ign w ith corporate goa l s .
E x cept i ona l mathemat i cs , ana l yt i cs , and prob l em-solving ab il ities .
Strong communicat i on skills w i th the abil i ty to gather technica l requirements from s ta k eho lders .
"M a k e-it-happen " w or k ethi c & attitude .
P ro v en su c cess us i ng project planning too l s s uch as Asana .
Ab il i ty to influence peers and senior team l eaders is necessary to accomp l ish team goals .
Capab l e of handl i ng multip l e tas k s w i th competing prioritie s under m i n i ma l supe rv ision .
Ab l e to thin k c r i t i call y and e x erc i se independent j udgment and di s c retion .
E xcellent attent i on to detail.
KEY RESULT AREAS
Marketing automation platform ownership and optimization (Microsoft Dynamics and integrated tools)
Lead lifecycle management and conversion optimization
Marketing automation workflows and system integrations
Campaign execution, segmentation, testing, and deployment
Reporting, dashboards, and marketing performance analytics
A/B testing and continuous optimization for ROI and growth
Data management, data cleansing, and data model design
Marketing technology innovation and best-practice implementation
Marketing automation documentation and enablement
Broker and staff support for marketing automation tools
*MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more aboutE-Verify, including your rights and responsibilities.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr