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VP, CRM & Member Engagement Leader

Highmark Health, Oklahoma City, Oklahoma, United States, 73116

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A healthcare organization is seeking a Vice President of Customer Relationship Marketing to drive member and patient engagement, retention, and satisfaction. This executive role will lead the development and execution of data-driven CRM strategies and oversee a high-performing team. Candidates should have over 15 years of leadership experience in marketing or CRM, particularly in regulated sectors. The role involves collaboration with various departments to enhance customer interaction and optimize engagement strategies. #J-18808-Ljbffr