GTM Consumer Product Marketing Manager V
Linda Werner & Associates, New York, New York, us, 10261
Summary
The Consumer Product Marketing Manager will lead product marketing initiatives for global payments products across key international markets, including India and Brazil. This role spans both inbound and outbound product marketing, influencing product strategy and positioning while driving go‑to‑market efforts that increase awareness, adoption, and long‑term engagement. The ideal candidate excels at cross‑functional collaboration, strategic storytelling, and navigating complex, fast‑moving environments.
Responsibilities
Shape product and go‑to‑market strategies by leveraging data, insights, and research in partnership with Analytics, Research, and Data Science teams to deepen audience understanding and deliver meaningful user value.
Identify emerging trends and user needs across categories such as social media, virtual reality, artificial intelligence, and private messaging to inform product opportunities and strategic direction.
Develop differentiated positioning and compelling narratives that clearly communicate product value and resonate with consumers, media, and policy stakeholders.
Build and execute comprehensive go‑to‑market strategies in collaboration with Communications, Brand, Policy, and Legal teams, including defining goals, success metrics, and content requirements.
Lead product announcements and launch strategies, partnering closely with senior leaders to navigate ambiguity, assess risks, and ensure successful execution.
Collaborate with Brand and Growth teams to develop full‑funnel marketing and advertising plans that drive awareness,, and sustained engagement.
Qualifications
10+ years of experience in Marketing, Management Consulting, Product Strategy, or a related function involving close partnership with product and engineering teams.
Proven experience leading large‑scale consumer go‑to‑market strategies across diverse audiences and launching both free and paid consumer products.
Demonstrated ability to develop, execute, and measure analytically rigorous full‑funnel marketing campaigns.
Experience collaborating with cross‑functional partners such as Brand, Communications, Policy, and Legal teams at all levels of the organization.
Strong presentation, facilitation, and decision‑driving skills with executive and cross‑functional stakeholders.
Project management experience in fast‑paced environments, with the ability to assess challenges, exercise sound judgment, and drive solutions.
Location: Remote (United States)
Role type: Contract 6 Month Position
Expected hours: 40 per week
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Schedule
8 hour shift
Monday to Friday
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
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Responsibilities
Shape product and go‑to‑market strategies by leveraging data, insights, and research in partnership with Analytics, Research, and Data Science teams to deepen audience understanding and deliver meaningful user value.
Identify emerging trends and user needs across categories such as social media, virtual reality, artificial intelligence, and private messaging to inform product opportunities and strategic direction.
Develop differentiated positioning and compelling narratives that clearly communicate product value and resonate with consumers, media, and policy stakeholders.
Build and execute comprehensive go‑to‑market strategies in collaboration with Communications, Brand, Policy, and Legal teams, including defining goals, success metrics, and content requirements.
Lead product announcements and launch strategies, partnering closely with senior leaders to navigate ambiguity, assess risks, and ensure successful execution.
Collaborate with Brand and Growth teams to develop full‑funnel marketing and advertising plans that drive awareness,, and sustained engagement.
Qualifications
10+ years of experience in Marketing, Management Consulting, Product Strategy, or a related function involving close partnership with product and engineering teams.
Proven experience leading large‑scale consumer go‑to‑market strategies across diverse audiences and launching both free and paid consumer products.
Demonstrated ability to develop, execute, and measure analytically rigorous full‑funnel marketing campaigns.
Experience collaborating with cross‑functional partners such as Brand, Communications, Policy, and Legal teams at all levels of the organization.
Strong presentation, facilitation, and decision‑driving skills with executive and cross‑functional stakeholders.
Project management experience in fast‑paced environments, with the ability to assess challenges, exercise sound judgment, and drive solutions.
Location: Remote (United States)
Role type: Contract 6 Month Position
Expected hours: 40 per week
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Schedule
8 hour shift
Monday to Friday
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
#J-18808-Ljbffr