Milo Agency
Marketing Specialist: Paid Social Ads & Influencer Marketing
Milo Agency, New York, New York, us, 10261
Overview
We are seeking a motivated and detail-oriented Entry-Level Marketing Specialist to support the execution of integrated marketing initiatives across paid social advertising, organic social media, influencer marketing, and brand partnerships. This role is ideal for an early-career marketer looking to gain hands-on experience across multiple digital and brand-building channels while working closely with senior marketing and creative teams.
Key Responsibilities
Paid Social Advertising
Assist in the setup, monitoring, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, and others as needed
Help manage creative assets, copy variations, and audience targeting under guidance from senior team members
Compile performance reports and assist with analyzing key metrics such as CTR, CPC, conversions, and ROAS
Organic Social Media
Support the planning, creation, scheduling, and publishing of organic social content across multiple platforms
Assist with community management, including monitoring comments and messages and escalating when appropriate
Track organic performance metrics and help identify content trends and opportunities
Influencer Marketing
Support influencer discovery, research, and outreach aligned with brand guidelines and campaign goals
Assist with campaign coordination, including tracking deliverables, timelines, and approvals
Help manage influencer content, usage rights, and basic performance reporting
Branding & Partnership Support
Assist in researching and evaluating potential brand partnerships and collaborations
Help coordinate partnership activations, including asset collection, timelines, and communication tracking
Support reporting and recap materials for branding initiatives and partnerships
General Marketing Support
Maintain organized project documentation, content calendars, and reporting files
Collaborate cross-functionally with creative, strategy, and account teams
Stay informed on social media, influencer, and digital marketing trends
Qualifications Required
Solid understanding of major social media platforms and how brands use them
Knowledge of Meta Ads and TikTok Ads Manager for campaign setup and reporting
Design-focused eye who can create beautiful reels and images
Excellent written and verbal communication skills
Strong organizational skills and attention to detail
Ability to manage multiple tasks and deadlines in a fast-paced environment
Preferred
Internship, coursework, or hands-on experience with paid social platforms or social media management tools
Familiarity with influencer marketing platforms or creator ecosystems
Creative mindset with an interest in content and branding
What You’ll Gain
Hands-on experience across paid media, social, influencer, and brand partnerships
Exposure to campaign strategy, execution, and performance analysis
Mentorship and growth opportunities within a collaborative marketing team
A strong foundation for career advancement in digital and brand marketing
Please apply with your portfolio, work samples of influencer campaigns and ads campaigns you've launched, along with design work.
#J-18808-Ljbffr
Key Responsibilities
Paid Social Advertising
Assist in the setup, monitoring, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, and others as needed
Help manage creative assets, copy variations, and audience targeting under guidance from senior team members
Compile performance reports and assist with analyzing key metrics such as CTR, CPC, conversions, and ROAS
Organic Social Media
Support the planning, creation, scheduling, and publishing of organic social content across multiple platforms
Assist with community management, including monitoring comments and messages and escalating when appropriate
Track organic performance metrics and help identify content trends and opportunities
Influencer Marketing
Support influencer discovery, research, and outreach aligned with brand guidelines and campaign goals
Assist with campaign coordination, including tracking deliverables, timelines, and approvals
Help manage influencer content, usage rights, and basic performance reporting
Branding & Partnership Support
Assist in researching and evaluating potential brand partnerships and collaborations
Help coordinate partnership activations, including asset collection, timelines, and communication tracking
Support reporting and recap materials for branding initiatives and partnerships
General Marketing Support
Maintain organized project documentation, content calendars, and reporting files
Collaborate cross-functionally with creative, strategy, and account teams
Stay informed on social media, influencer, and digital marketing trends
Qualifications Required
Solid understanding of major social media platforms and how brands use them
Knowledge of Meta Ads and TikTok Ads Manager for campaign setup and reporting
Design-focused eye who can create beautiful reels and images
Excellent written and verbal communication skills
Strong organizational skills and attention to detail
Ability to manage multiple tasks and deadlines in a fast-paced environment
Preferred
Internship, coursework, or hands-on experience with paid social platforms or social media management tools
Familiarity with influencer marketing platforms or creator ecosystems
Creative mindset with an interest in content and branding
What You’ll Gain
Hands-on experience across paid media, social, influencer, and brand partnerships
Exposure to campaign strategy, execution, and performance analysis
Mentorship and growth opportunities within a collaborative marketing team
A strong foundation for career advancement in digital and brand marketing
Please apply with your portfolio, work samples of influencer campaigns and ads campaigns you've launched, along with design work.
#J-18808-Ljbffr