Job Summary
You must be a current UK student to apply for this position. This position is located off campus with a local Lexington employer and is not affiliated with UK.
The Content Creator at Cotton Craft is responsible for visually telling the story behind our luxury baby gifting experience. This role focuses on capturing authentic, aesthetic, and emotionally engaging content that highlights behind-the-scenes order packaging, new product launches, gift set curation, and unboxing experiences.
The Content Creator will film and photograph real moments—from packing personalized baby gift boxes to showcasing thoughtfully curated gift sets in a way that feels warm, human, and relatable. The goal is to create scroll-stopping content that connects emotionally with viewers while maintaining Cotton Craft’s elevated, boutique aesthetic.
This role requires someone with a strong eye for detail, composition, and storytelling who can bring a “human touch” to our brand—hands-on moments, natural interactions, and lifestyle-style visuals that make our products feel personal, meaningful, and gift-worthy. Content will be used across Instagram, TikTok, Pinterest, website, and paid ads.
Responsibilities
Familiarity with Instagram, TikTok, and Pinterest content trends
Experience capturing unboxing videos, flat lays, and behind-the-scenes workflows
Basic Canva skills for thumbnails, overlays, or simple edits
Understanding of lighting, angles, and staging for product-focused content
Experience creating content intended for ads (UGC-style or organic-to-paid content)
Ability to suggest creative ideas, hooks, and content angles
Comfort appearing on camera or directing others when needed
Qualifications / Skills
Ability to capture high-quality photos and videos using a smartphone or camera
Strong understanding of short-form video content (Reels, TikTok, behind-the-scenes clips)
Ability to create aesthetic content that highlights products in a clean, natural, and elevated way
Comfortable filming hands, people, and lifestyle moments to add a human element to content
Basic video editing skills using tools such as CapCut, InShot, or similar
Ability to follow brand guidelines, visual style, and content direction
Strong attention to detail and visual composition
Ability to work independently and meet content deadlines
Comfortable working in a real-time environment (packing table, studio, or home setup)
Details
Hours Per Week
10
Job Title
Student - Content Creator
Requisition Number
SE04320
Department Name
3J5SE: Student Employment
Work Location
Lexington, KY
On Campus/Off Campus
Off Campus
Salary Range
15-20
Type Of Position
Student
Position Time Status
Part-Time
Preferred Education/Experience
Experience creating content for lifestyle, baby, gifting, or boutique brands
Deadline To Apply 02/13/2026
Our University Community We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.
The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Anticipated Start Date 01/16/2026
#J-18808-Ljbffr
The Content Creator at Cotton Craft is responsible for visually telling the story behind our luxury baby gifting experience. This role focuses on capturing authentic, aesthetic, and emotionally engaging content that highlights behind-the-scenes order packaging, new product launches, gift set curation, and unboxing experiences.
The Content Creator will film and photograph real moments—from packing personalized baby gift boxes to showcasing thoughtfully curated gift sets in a way that feels warm, human, and relatable. The goal is to create scroll-stopping content that connects emotionally with viewers while maintaining Cotton Craft’s elevated, boutique aesthetic.
This role requires someone with a strong eye for detail, composition, and storytelling who can bring a “human touch” to our brand—hands-on moments, natural interactions, and lifestyle-style visuals that make our products feel personal, meaningful, and gift-worthy. Content will be used across Instagram, TikTok, Pinterest, website, and paid ads.
Responsibilities
Familiarity with Instagram, TikTok, and Pinterest content trends
Experience capturing unboxing videos, flat lays, and behind-the-scenes workflows
Basic Canva skills for thumbnails, overlays, or simple edits
Understanding of lighting, angles, and staging for product-focused content
Experience creating content intended for ads (UGC-style or organic-to-paid content)
Ability to suggest creative ideas, hooks, and content angles
Comfort appearing on camera or directing others when needed
Qualifications / Skills
Ability to capture high-quality photos and videos using a smartphone or camera
Strong understanding of short-form video content (Reels, TikTok, behind-the-scenes clips)
Ability to create aesthetic content that highlights products in a clean, natural, and elevated way
Comfortable filming hands, people, and lifestyle moments to add a human element to content
Basic video editing skills using tools such as CapCut, InShot, or similar
Ability to follow brand guidelines, visual style, and content direction
Strong attention to detail and visual composition
Ability to work independently and meet content deadlines
Comfortable working in a real-time environment (packing table, studio, or home setup)
Details
Hours Per Week
10
Job Title
Student - Content Creator
Requisition Number
SE04320
Department Name
3J5SE: Student Employment
Work Location
Lexington, KY
On Campus/Off Campus
Off Campus
Salary Range
15-20
Type Of Position
Student
Position Time Status
Part-Time
Preferred Education/Experience
Experience creating content for lifestyle, baby, gifting, or boutique brands
Deadline To Apply 02/13/2026
Our University Community We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.
The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Anticipated Start Date 01/16/2026
#J-18808-Ljbffr