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LanceSoft Europe

Digital Marketing Analyst

LanceSoft Europe, Poland, New York, United States

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Rates: 15,233 PLN/month Gross on Employment Contract (Umowa o prace) Job Overview

We are seeking a talented and results-driven Digital Marketing Specialist to join our performance marketing team. In this role, you will be responsible for managing, optimizing, and scaling our paid advertising campaigns across multiple platforms while maintaining strict focus on performance metrics and return on investment (ROI). You will work closely with our team to develop data-driven strategies that drive measurable business results through strategic campaign optimization and detailed performance analysis. Technical Skills

Proven professional experience managing paid advertising campaigns across multiple platforms (minimum 2+ years) Advanced proficiency with Google Ads Manager, Microsoft Ads, Meta Ads Manager, and other advertising platforms Strong understanding of campaign structure, audience targeting, bidding strategies, and creative optimization Demonstrated ability to analyze performance data and make data-driven optimization decisions Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously Required Qualifications

Platform Certifications (Must-Have) Active certification in Google Ads (Search, Display, or Shopping) Active certification in LinkedIn Ads Active certification in Microsoft Ads Active certification in Meta Blueprint (Facebook/Instagram)

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