Account Executive, KRHD - Waco, TX
The E.W. Scripps Company, Bryan, Texas, United States, 77808
Account Executive – KRHD Waco, TX
Are you a driven sales professional ready to help local businesses thrive? KRHD in Waco, Texas is seeking an
Account Executive
to deliver compelling multi-platform advertising solutions that drive real results for our clients. This full‑time, onsite opportunity allows you to combine strategic thinking, creativity, and relationship‑building to make a meaningful impact in the Waco market. What You’ll Do
Sell advertising solutions to local and regional businesses and advertising agencies. Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and provide customized solutions that deliver return on investment. Facilitate the customer’s ability to take advantage of the full array of digital marketing options available alongside television commercial airtime sales. Prospect independently, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers. Negotiate program ratings and advertising rates with advertising agencies using ratings data, market trends, and qualitative information to maximize revenue and develop custom solutions for new advertisers. Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals. Perform client services including media availability negotiations, presentation preparation and delivery, copywriting, credit applications and collection of due revenue. Effectively manage a sales funnel by using Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels. Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects. Build and maintain strong client relationships, which may include entertaining prospective and existing clients. Perform routine administrative functions of a media salesperson, including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts. Perform other duties as assigned. What You’ll Need
BS/BA in related discipline preferred or equivalent years of experience. Generally 2+ years of proven sales success preferred. Experience in strategic account management, broadcast ratings and digital execution preferred. Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits. What You’ll Bring
Highly self‑motivated and goal focused. Highly creative and innovative thinker. Strong influencing, selling and upselling skills. Effective teamwork and collaboration skills. Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals. Exceptional verbal and written communication skills. Outstanding presentation abilities (in person/virtual, small/large groups, all levels). Strong time management and organizational skills. Proficient with Microsoft Office (Word, Excel and PowerPoint). Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (e.g. Skype, WebEx, Zoom or MS Teams). What We’ll Offer
Uncapped sales commission. Monthly allowance for mileage and cell phone. Extensive Scripps Sales Process training. A career path to grow your professional experiences. Full medical, dental and vision benefits, as well as other health and wellness benefits. Retirement savings plan with company match. Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire. Where You’ll Live, Work, and Play
Waco, Texas offers an ideal blend of small‑town charm and big‑city amenities in the heart of Central Texas. Located along the Brazos River, Waco has experienced a cultural renaissance in recent years, becoming a destination for visitors and a thriving community for residents. The city is home to Baylor University, bringing vibrant energy, Division I sports, and cultural events to the area. Waco’s revitalized downtown features the famous Magnolia Market at the Silos, eclectic local shops, farm‑to‑table restaurants, and a growing craft brewery scene. History enthusiasts will appreciate the Dr Pepper Museum, Texas Ranger Hall of Fame, and the Waco Mammoth National Monument. Outdoor recreation abounds with Cameron Park—one of the largest municipal parks in Texas—offering miles of hiking and mountain‑biking trails, plus access to the Brazos River for kayaking and fishing. With affordable housing, no state income tax, warm weather year‑round, and a location just 90 minutes from both Dallas‑Fort Worth and Austin, Waco provides an exceptional quality of life. The community’s welcoming spirit and strong sense of pride make it a wonderful place to build both your career and your life. Equal Employment Opportunity
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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Are you a driven sales professional ready to help local businesses thrive? KRHD in Waco, Texas is seeking an
Account Executive
to deliver compelling multi-platform advertising solutions that drive real results for our clients. This full‑time, onsite opportunity allows you to combine strategic thinking, creativity, and relationship‑building to make a meaningful impact in the Waco market. What You’ll Do
Sell advertising solutions to local and regional businesses and advertising agencies. Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and provide customized solutions that deliver return on investment. Facilitate the customer’s ability to take advantage of the full array of digital marketing options available alongside television commercial airtime sales. Prospect independently, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers. Negotiate program ratings and advertising rates with advertising agencies using ratings data, market trends, and qualitative information to maximize revenue and develop custom solutions for new advertisers. Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals. Perform client services including media availability negotiations, presentation preparation and delivery, copywriting, credit applications and collection of due revenue. Effectively manage a sales funnel by using Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels. Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects. Build and maintain strong client relationships, which may include entertaining prospective and existing clients. Perform routine administrative functions of a media salesperson, including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts. Perform other duties as assigned. What You’ll Need
BS/BA in related discipline preferred or equivalent years of experience. Generally 2+ years of proven sales success preferred. Experience in strategic account management, broadcast ratings and digital execution preferred. Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits. What You’ll Bring
Highly self‑motivated and goal focused. Highly creative and innovative thinker. Strong influencing, selling and upselling skills. Effective teamwork and collaboration skills. Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals. Exceptional verbal and written communication skills. Outstanding presentation abilities (in person/virtual, small/large groups, all levels). Strong time management and organizational skills. Proficient with Microsoft Office (Word, Excel and PowerPoint). Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (e.g. Skype, WebEx, Zoom or MS Teams). What We’ll Offer
Uncapped sales commission. Monthly allowance for mileage and cell phone. Extensive Scripps Sales Process training. A career path to grow your professional experiences. Full medical, dental and vision benefits, as well as other health and wellness benefits. Retirement savings plan with company match. Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire. Where You’ll Live, Work, and Play
Waco, Texas offers an ideal blend of small‑town charm and big‑city amenities in the heart of Central Texas. Located along the Brazos River, Waco has experienced a cultural renaissance in recent years, becoming a destination for visitors and a thriving community for residents. The city is home to Baylor University, bringing vibrant energy, Division I sports, and cultural events to the area. Waco’s revitalized downtown features the famous Magnolia Market at the Silos, eclectic local shops, farm‑to‑table restaurants, and a growing craft brewery scene. History enthusiasts will appreciate the Dr Pepper Museum, Texas Ranger Hall of Fame, and the Waco Mammoth National Monument. Outdoor recreation abounds with Cameron Park—one of the largest municipal parks in Texas—offering miles of hiking and mountain‑biking trails, plus access to the Brazos River for kayaking and fishing. With affordable housing, no state income tax, warm weather year‑round, and a location just 90 minutes from both Dallas‑Fort Worth and Austin, Waco provides an exceptional quality of life. The community’s welcoming spirit and strong sense of pride make it a wonderful place to build both your career and your life. Equal Employment Opportunity
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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