Growth Marketing Coordinator (Richmond, VA)
Workshop Digital, Charlottesville, Virginia, United States, 22904
This is a
hybrid position
(1 day per week) located in Richmond, VA.
Who We Are Workshop Digital is a team of curious, driven marketers who love solving complex problems and creating results for ourselves and our clients. Based in Richmond, Virginia, we’ve built a culture centered on transparency, collaboration, and continuous learning… because great work starts with empowered and curious people.
Here, you’ll collaborate closely with teammates who are always willing to share knowledge, try new approaches, and celebrate wins together. You’ll have room to learn, space to experiment, and a team that respects both your work and your life outside it.
If you’re passionate about digital marketing and want to work somewhere that values your voice, your development, and your well-being, you’ll fit right in.
Position Purpose The Growth Marketing Coordinator is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration.
Position Summary The Growth Marketing Coordinator drives the execution and optimization of marketing initiatives that support the organization’s growth objectives and goals. The Growth Marketing Coordinator:
Coordinates activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)
Supports the strategy and execution of email newsletters and social media
Proofread submissions before use in marketing campaigns
Assists with PR and event planning
Maintains Salesforce data for accurate reporting
Stays informed about marketing industry trends
Analyzes marketing trends and customer behavior to inform marketing strategy
Assists the Director of Marketing with budget management
Supports cross-division teams with client and sales assets
Campaign and PR Management Ensure quality execution of marketing campaign assets. Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Director of Marketing. Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion. Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals. Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications. Research potential new local and national advertising opportunities to promote brand awareness. Develop and complete award submissions, and also source additional award opportunities. Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates.
Website Management & Maintenance Manage WorkshopDigital.com and DigitalRVA.com to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads. Implement SEO best practices across the websites, including but not limited to keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness. Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation. Maintain a clean lead list in Salesforce for the sales team. Manage the company’s digital asset library, ensuring all materials are properly organized and accessible both internally and externally.
Reporting and Analysis Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Director of Marketing. Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies.
Business Development Support Assist the Business Development team in Sales collateral (including RFP submissions) and the Client Services team in client assets.
Professional Development Continuously improve knowledge and skills through industry publications, professional development, training, and certifications. Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department. Assist in compiling strategy presentations to present to Leadership.
Qualifications
A minimum of 2 years of proven experience in growth marketing
Strong organization skills and attention to detail
Clearly and effectively articulates thoughts and points
Excellent analytical, project management, and time management skills
Able to identify and resolve problems
Excellent communication and interpersonal skills
Creative thinker with a data-driven and analytical mindset
Basic level skills in MS Office Suite and Google Suite, particularly in Excel, Google Sheets, Google Slides, and Google Docs
Understanding in digital marketing channels (SEO, SEM), analytics tools, and marketing automation platforms
Relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus
Knowledge of emerging marketing trends and technologies
Experience in marketing automation tools and platforms, particularly in Craft CMS, Salesforce, Account Engagement, Basecamp, and Canva is a plus
Experience with A/B testing and multivariate experiments is a plus
Benefits
Competitive salaries
25 days PTO, 5 days STO, 12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
Awards 8× Outside Best Places to Work; 8× Virginia Business Best Places to Work; 3× Search Engine Land Finalist; 1× US Search Awards – Best Small PPC Agency
Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The pay range for this role is: 55,000 - 65,000 USD per year (Hybrid (Richmond, Virginia, US)).
#J-18808-Ljbffr
hybrid position
(1 day per week) located in Richmond, VA.
Who We Are Workshop Digital is a team of curious, driven marketers who love solving complex problems and creating results for ourselves and our clients. Based in Richmond, Virginia, we’ve built a culture centered on transparency, collaboration, and continuous learning… because great work starts with empowered and curious people.
Here, you’ll collaborate closely with teammates who are always willing to share knowledge, try new approaches, and celebrate wins together. You’ll have room to learn, space to experiment, and a team that respects both your work and your life outside it.
If you’re passionate about digital marketing and want to work somewhere that values your voice, your development, and your well-being, you’ll fit right in.
Position Purpose The Growth Marketing Coordinator is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration.
Position Summary The Growth Marketing Coordinator drives the execution and optimization of marketing initiatives that support the organization’s growth objectives and goals. The Growth Marketing Coordinator:
Coordinates activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)
Supports the strategy and execution of email newsletters and social media
Proofread submissions before use in marketing campaigns
Assists with PR and event planning
Maintains Salesforce data for accurate reporting
Stays informed about marketing industry trends
Analyzes marketing trends and customer behavior to inform marketing strategy
Assists the Director of Marketing with budget management
Supports cross-division teams with client and sales assets
Campaign and PR Management Ensure quality execution of marketing campaign assets. Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Director of Marketing. Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion. Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals. Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications. Research potential new local and national advertising opportunities to promote brand awareness. Develop and complete award submissions, and also source additional award opportunities. Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates.
Website Management & Maintenance Manage WorkshopDigital.com and DigitalRVA.com to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads. Implement SEO best practices across the websites, including but not limited to keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness. Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation. Maintain a clean lead list in Salesforce for the sales team. Manage the company’s digital asset library, ensuring all materials are properly organized and accessible both internally and externally.
Reporting and Analysis Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Director of Marketing. Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies.
Business Development Support Assist the Business Development team in Sales collateral (including RFP submissions) and the Client Services team in client assets.
Professional Development Continuously improve knowledge and skills through industry publications, professional development, training, and certifications. Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department. Assist in compiling strategy presentations to present to Leadership.
Qualifications
A minimum of 2 years of proven experience in growth marketing
Strong organization skills and attention to detail
Clearly and effectively articulates thoughts and points
Excellent analytical, project management, and time management skills
Able to identify and resolve problems
Excellent communication and interpersonal skills
Creative thinker with a data-driven and analytical mindset
Basic level skills in MS Office Suite and Google Suite, particularly in Excel, Google Sheets, Google Slides, and Google Docs
Understanding in digital marketing channels (SEO, SEM), analytics tools, and marketing automation platforms
Relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus
Knowledge of emerging marketing trends and technologies
Experience in marketing automation tools and platforms, particularly in Craft CMS, Salesforce, Account Engagement, Basecamp, and Canva is a plus
Experience with A/B testing and multivariate experiments is a plus
Benefits
Competitive salaries
25 days PTO, 5 days STO, 12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
Awards 8× Outside Best Places to Work; 8× Virginia Business Best Places to Work; 3× Search Engine Land Finalist; 1× US Search Awards – Best Small PPC Agency
Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The pay range for this role is: 55,000 - 65,000 USD per year (Hybrid (Richmond, Virginia, US)).
#J-18808-Ljbffr