Overview
We are seeking a detail-oriented, proactive, and eager Paid Search & Social Specialist
to support the integrated media team. This person will also work collaboratively across the agency on multiple clients, ensuring the delivery of accurate, high-quality work by leading the day-to-day management of paid search and social campaigns. Responsibilities
Develop paid search and social strategies for new and existing clients and campaigns Responsible for compiling campaign reports, deriving insights, making recommendations, and optimizations to ensure campaign success Conduct competitive research to gather ideas for ad copy tactics, new strategic approaches, and variations on calls to action Responsible for processing and maintaining accurate media billing and invoicing Set up, coordinate, and manage paid search campaigns on Google and Bing Set up, coordinate, and manage paid social campaigns on Facebook/Instagram, YouTube, Pinterest, X (Twitter), Reddit, TikTok, LinkedIn, and other social platforms as needed Assist creative in writing compelling ad copy and developing calls to action for paid search and social campaigns Test and optimize paid search and social ad copy with A/B or multivariate tests Optimize campaigns using a combination of direct (e.g., manual bids, budget adjustments) and automatic (e.g., bid rules) optimization in campaign management tools Keep track of campaign pacing to both spend and KPI goals Stay abreast of industry trends and research and share ideas for improved analytics solutions (i.e., new tools, services, etc.) Coordinate with representatives from search and social platforms on new initiatives, beta test opportunities, and optimization recommendations Responsible for presenting information to internal and external teams including but not limited to: Client campaign reports/recaps, media presentations, agency/client updates in vendor meetings, etc. Utilize current media accounting and 3rd party tracking systems (as well as learning new ones) for campaign reporting and management Collects information for the preparation of media plans including media kits, media costs, syndicated research and competitive analyses Prepares client estimates and media buy documents for manager review Qualifications
Education: Bachelor’s Degree in Business, Marketing, Advertising or related discipline; and/or equivalent combination of education, training and related experience Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e. personnel security clearance) Hybrid role; Must be able to work on-site in Arlington, VA approx. 3 days/wk Min. 2 years of advertising agency or media industry experience with a minimum of one year hands-on experience in the day to day management of paid search and paid social advertising Google, Microsoft and/or Meta certifications a plus Technical competence and experience with paid search and social platforms Knowledgeable in Excel, especially conducting advance analysis using formulas and pivot tables Proficient understanding of third-party ad measurement and traffic tools Displays a high level of initiative and independent thinking Clear and concise verbal and written communication skills Ability to collaborate with cross-functional teams Agency Management and Project Collaboration tools Education & Certifications
§Displays a high level of initiative and independent thinking §Clear and concise verbal and written communication skills §Ability to collaborate with cross-functional teams §Agency Management and Project Collaboration tools Please attach your cover letter and resume in .DOC or .PDF formats only. Equal Opportunity
Ignited provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. E-Verify Employment is subject to background checks and employment eligibility verification via E-Verify.
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We are seeking a detail-oriented, proactive, and eager Paid Search & Social Specialist
to support the integrated media team. This person will also work collaboratively across the agency on multiple clients, ensuring the delivery of accurate, high-quality work by leading the day-to-day management of paid search and social campaigns. Responsibilities
Develop paid search and social strategies for new and existing clients and campaigns Responsible for compiling campaign reports, deriving insights, making recommendations, and optimizations to ensure campaign success Conduct competitive research to gather ideas for ad copy tactics, new strategic approaches, and variations on calls to action Responsible for processing and maintaining accurate media billing and invoicing Set up, coordinate, and manage paid search campaigns on Google and Bing Set up, coordinate, and manage paid social campaigns on Facebook/Instagram, YouTube, Pinterest, X (Twitter), Reddit, TikTok, LinkedIn, and other social platforms as needed Assist creative in writing compelling ad copy and developing calls to action for paid search and social campaigns Test and optimize paid search and social ad copy with A/B or multivariate tests Optimize campaigns using a combination of direct (e.g., manual bids, budget adjustments) and automatic (e.g., bid rules) optimization in campaign management tools Keep track of campaign pacing to both spend and KPI goals Stay abreast of industry trends and research and share ideas for improved analytics solutions (i.e., new tools, services, etc.) Coordinate with representatives from search and social platforms on new initiatives, beta test opportunities, and optimization recommendations Responsible for presenting information to internal and external teams including but not limited to: Client campaign reports/recaps, media presentations, agency/client updates in vendor meetings, etc. Utilize current media accounting and 3rd party tracking systems (as well as learning new ones) for campaign reporting and management Collects information for the preparation of media plans including media kits, media costs, syndicated research and competitive analyses Prepares client estimates and media buy documents for manager review Qualifications
Education: Bachelor’s Degree in Business, Marketing, Advertising or related discipline; and/or equivalent combination of education, training and related experience Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e. personnel security clearance) Hybrid role; Must be able to work on-site in Arlington, VA approx. 3 days/wk Min. 2 years of advertising agency or media industry experience with a minimum of one year hands-on experience in the day to day management of paid search and paid social advertising Google, Microsoft and/or Meta certifications a plus Technical competence and experience with paid search and social platforms Knowledgeable in Excel, especially conducting advance analysis using formulas and pivot tables Proficient understanding of third-party ad measurement and traffic tools Displays a high level of initiative and independent thinking Clear and concise verbal and written communication skills Ability to collaborate with cross-functional teams Agency Management and Project Collaboration tools Education & Certifications
§Displays a high level of initiative and independent thinking §Clear and concise verbal and written communication skills §Ability to collaborate with cross-functional teams §Agency Management and Project Collaboration tools Please attach your cover letter and resume in .DOC or .PDF formats only. Equal Opportunity
Ignited provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. E-Verify Employment is subject to background checks and employment eligibility verification via E-Verify.
#J-18808-Ljbffr