General Motors
Overview
The Global Content Specialist supports GM’s global markets by helping to plan, create, adapt and manage high‑impact content packages for international nameplates. This role is a hands‑on maker who ensures assets are high-quality, on-brand, and ready for use in multiple regions and formats.
In addition, this role serves as an AI content specialist for the team, using and helping to operationalize AI-enabled content creation tools and workflows to help regions plan, create, adapt and activate content more efficiently and consistently.
A critical dimension of this role is product integrity. The Global Content Specialist helps ensure that all content accurately reflects the brand’s products (e.g., nameplates, trims, features, claims, visuals) and adheres to GM’s legal, safety, and brand standards across markets.
The Global Content Specialist will report to the Global Chevrolet Brand Strategy Manager and work day‑to‑day in close partnership with the Global Content Lead. This role requires strong execution skills, attention to detail, comfort with AI and content tools, and a collaborative mindset to contribute effectively to the company’s global marketing strategies.
Key Responsibilities / Accountabilities
Support the Global Content Lead in building and delivering cohesive global content packages for Chevrolet international nameplates.
Adapt existing assets (e.g., U.S. or global masters) for use in international markets, working with agencies, regional teams and internal partners to localize while maintaining brand consistency.
Act as an AI content maker for the team, using generative AI tools to help create early drafts, adaptations and variants of content that can be used by the markets.
Ensure all content created maintains product integrity including:
Vehicle nameplates, trims, badges and options shown in content match actual or planned offerings in each market.
Features, claims, performance depictions and disclaimers are accurate, appropriate to the product, and aligned with latest product and legal guidance.
Visuals (e.g., exteriors, interiors, wheels, colors) correctly represent the right model, trim and market‑specific configurations.
Partner with product marketing, legal, safety and regional teams to resolve discrepancies, correct issues in content, and document decisions for future reference.
Support version control so that obsolete, off‑brand or non‑compliant content is identified, flagged and retired from active use.
Conduct basic QA checks on AI‑generated content to ensure it meets product, legal and brand standards before it is shared.
Assist with the coordination of content for key global brand moments (reveals, launches, major sponsorships and campaigns), ensuring deliverables are organized, versioned and shared on time.
Essential Qualifications / Requirements
Bachelor’s Degree required, in Marketing, Communications, Advertising, Design, or related field preferred.
3+ years of experience in advertising, marketing, content production, or a related field; automotive or other complex, product‑led categories preferred.
Hands-on experience using generative AI tools in a marketing, creative or content‑production context.
Ability to translate marketing or creative briefs into clear prompts and structured inputs that produce useful AI-generated drafts and content variants.
Strong attention to detail and quality mindset; comfortable checking facts, product details, disclaimers and visual accuracy across multiple versions.
Solid project coordination skills with the ability to manage multiple workstreams, track deadlines, and keep materials organized across stakeholders and markets.
Excellent written and verbal communication skills; able to summarize complex information clearly for non‑expert partners.
Experience working with creative agencies, production vendors, or internal creative teams.
Ability to work collaboratively in a dynamic, fast‑paced environment, adapting to manage multiple priorities and fostering a culture of inclusion.
Demonstrated cultural awareness and sensitivity when working with global and cross‑functional partners.
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In addition, this role serves as an AI content specialist for the team, using and helping to operationalize AI-enabled content creation tools and workflows to help regions plan, create, adapt and activate content more efficiently and consistently.
A critical dimension of this role is product integrity. The Global Content Specialist helps ensure that all content accurately reflects the brand’s products (e.g., nameplates, trims, features, claims, visuals) and adheres to GM’s legal, safety, and brand standards across markets.
The Global Content Specialist will report to the Global Chevrolet Brand Strategy Manager and work day‑to‑day in close partnership with the Global Content Lead. This role requires strong execution skills, attention to detail, comfort with AI and content tools, and a collaborative mindset to contribute effectively to the company’s global marketing strategies.
Key Responsibilities / Accountabilities
Support the Global Content Lead in building and delivering cohesive global content packages for Chevrolet international nameplates.
Adapt existing assets (e.g., U.S. or global masters) for use in international markets, working with agencies, regional teams and internal partners to localize while maintaining brand consistency.
Act as an AI content maker for the team, using generative AI tools to help create early drafts, adaptations and variants of content that can be used by the markets.
Ensure all content created maintains product integrity including:
Vehicle nameplates, trims, badges and options shown in content match actual or planned offerings in each market.
Features, claims, performance depictions and disclaimers are accurate, appropriate to the product, and aligned with latest product and legal guidance.
Visuals (e.g., exteriors, interiors, wheels, colors) correctly represent the right model, trim and market‑specific configurations.
Partner with product marketing, legal, safety and regional teams to resolve discrepancies, correct issues in content, and document decisions for future reference.
Support version control so that obsolete, off‑brand or non‑compliant content is identified, flagged and retired from active use.
Conduct basic QA checks on AI‑generated content to ensure it meets product, legal and brand standards before it is shared.
Assist with the coordination of content for key global brand moments (reveals, launches, major sponsorships and campaigns), ensuring deliverables are organized, versioned and shared on time.
Essential Qualifications / Requirements
Bachelor’s Degree required, in Marketing, Communications, Advertising, Design, or related field preferred.
3+ years of experience in advertising, marketing, content production, or a related field; automotive or other complex, product‑led categories preferred.
Hands-on experience using generative AI tools in a marketing, creative or content‑production context.
Ability to translate marketing or creative briefs into clear prompts and structured inputs that produce useful AI-generated drafts and content variants.
Strong attention to detail and quality mindset; comfortable checking facts, product details, disclaimers and visual accuracy across multiple versions.
Solid project coordination skills with the ability to manage multiple workstreams, track deadlines, and keep materials organized across stakeholders and markets.
Excellent written and verbal communication skills; able to summarize complex information clearly for non‑expert partners.
Experience working with creative agencies, production vendors, or internal creative teams.
Ability to work collaboratively in a dynamic, fast‑paced environment, adapting to manage multiple priorities and fostering a culture of inclusion.
Demonstrated cultural awareness and sensitivity when working with global and cross‑functional partners.
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