Carters Inc.
Operations Specialist, Customer Communications
Carters Inc., Atlanta, Georgia, United States, 30383
Overview
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands.
Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation are in everything we do. There are many reasons to build your career at Carter's.
How You’ll Make An Impact This role is primarily focused on executing campaign strategies across multiple owned channels, ensuring content is coded, deployed, and optimized effectively to deliver impactful results. Works with cross-functional teams, leverages innovative technologies, and follows best practices to create templates, manage campaign operations, and support broader omnichannel marketing efforts.
Campaign Management & Execution 70%
Build, QA, and deploy communications across owned channels (emails, SMS, push, in-app)
Monitor daily sends to quickly identify any issues for immediate remedy
Ensure audience segmentation, creative, personalized content and link files are accurate and support the strategic intent of the creative brief
Ensure channel best practices are utilized to maintain strong deliverability
Own campaign QA to ensure accuracy of content, links, personalization, and targeting prior to launch
Maintain campaign documentation, build guides, and process best practices
Innovation 30%
Support a robust test and learn agenda for the channel in partnership with Campaign strategy team and Operations team lead
Monitor for new ideas and innovation, including brand, legal, compliance, and accessibility standards
Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys
Identify new ways of working to streamline resources and time-to-market
We’d love to hear from you if you meet these requirements
Strong knowledge of CRM and channel operation approaches
Clear communication and collaboration skills
Superior project management and organizational skills
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
Ability to coordinate cross-functional team efforts
Resourceful and solution oriented
Team player. Operates effectively in a fast-paced, deadline-driven environment.
Naturally curious; desire to understand what works
Preferred Skills And Experience
Between 1-3 years of experience
Experience in an agency and/or corporate marketing environment preferred
Owned channel operations experience preferred
Retail experience a plus
JIRA experience preferred
Attentive, Airship, MovableInk or similar enterprise communication software experience a plus
Our Team Members
Lead Courageously: Have a strong sense of personal values that align with our Company values
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
Drive Growth: Set aggressive goals and implement plans precisely
Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes
Make a Career At Carter’s
Career Development: Success starts from within, and Carter’s offers several paths to enhance your career evolution, including Carter’s University, Toastmasters, mentorship programs, and more.
Note: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
#J-18808-Ljbffr
Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation are in everything we do. There are many reasons to build your career at Carter's.
How You’ll Make An Impact This role is primarily focused on executing campaign strategies across multiple owned channels, ensuring content is coded, deployed, and optimized effectively to deliver impactful results. Works with cross-functional teams, leverages innovative technologies, and follows best practices to create templates, manage campaign operations, and support broader omnichannel marketing efforts.
Campaign Management & Execution 70%
Build, QA, and deploy communications across owned channels (emails, SMS, push, in-app)
Monitor daily sends to quickly identify any issues for immediate remedy
Ensure audience segmentation, creative, personalized content and link files are accurate and support the strategic intent of the creative brief
Ensure channel best practices are utilized to maintain strong deliverability
Own campaign QA to ensure accuracy of content, links, personalization, and targeting prior to launch
Maintain campaign documentation, build guides, and process best practices
Innovation 30%
Support a robust test and learn agenda for the channel in partnership with Campaign strategy team and Operations team lead
Monitor for new ideas and innovation, including brand, legal, compliance, and accessibility standards
Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys
Identify new ways of working to streamline resources and time-to-market
We’d love to hear from you if you meet these requirements
Strong knowledge of CRM and channel operation approaches
Clear communication and collaboration skills
Superior project management and organizational skills
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
Ability to coordinate cross-functional team efforts
Resourceful and solution oriented
Team player. Operates effectively in a fast-paced, deadline-driven environment.
Naturally curious; desire to understand what works
Preferred Skills And Experience
Between 1-3 years of experience
Experience in an agency and/or corporate marketing environment preferred
Owned channel operations experience preferred
Retail experience a plus
JIRA experience preferred
Attentive, Airship, MovableInk or similar enterprise communication software experience a plus
Our Team Members
Lead Courageously: Have a strong sense of personal values that align with our Company values
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
Drive Growth: Set aggressive goals and implement plans precisely
Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes
Make a Career At Carter’s
Career Development: Success starts from within, and Carter’s offers several paths to enhance your career evolution, including Carter’s University, Toastmasters, mentorship programs, and more.
Note: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
#J-18808-Ljbffr