Freedom Power
is one of the largest and fastest-growing solar installation companies in the United States. Founded in Austin in 2007, our residential business serves Texas and Florida and our commercial business has a nationwide reach. At Freedom Power, our strong reputation in the industry is based on our dedication to quality workmanship and outstanding customer service. The mission is to enable our customers to live more powerfully by harnessing clean, affordable, and reliable energy from the sun. We take great pride in living by these 6 core values: Pride in Quality Craftsmanship, Go Above and Beyond, Put People First, Have a Humble Heart, Give a Damn, Shoot Straight.
Job Summary
Freedom Solar is looking for a data-driven performance marketer to own the strategy, execution, and optimization of our lifecycle and retention marketing. This high-impact role is singularly focused on driving measurable revenue growth and increasing Customer Lifetime Value (CLV). You will be the expert in command of our owned channels—primarily email, SMS, and our website—transforming them into powerful, automated engines for conversion and retention. You are part customer advocate, part data analyst, and part creative strategist. This role is perfect for someone who loves to build, test, and optimize, and who is excited to tackle major strategic projects in 2026. This role will report to the Head of Marketing, and help build the future of our customer experience for our homeowner customers in Texas and Florida across solar power, home backup power, and HVAC products.
Key Responsibilities
Systematically apply the fundamentals of lifecycle marketing, including:
Segmentation & Personalization: Build and manage sophisticated audience segments to deliver the right message to the right person at the right time
List Health & Deliverability: Actively monitor and manage list health, engagement metrics, and email deliverability
Customer Journey Mapping: Identify key moments in the customer journey (from prospect to loyal advocate) and build automated communications to support them
Compliance: Ensure all communications are fully compliant with CAN-SPAM, TCPA, and other relevant regulations
Own Channel Performance & Strategy: Develop and execute the end-to-end strategy for all email and SMS campaigns (including automated, transactional, and promotional)
Own the reporting and analysis of all lifecycle campaigns. Track and report on KPIs such as open rate, click-through rate, conversion rate, list growth, revenue per recipient, and CLV
Deliver actionable insights and regular performance reports to leadership
Drive 2026 Key Initiatives:
Modernization Project: Partner with web and tech teams to modernize our website, email, and SMS platforms
Nurture Funnel Development: Design, build, and optimize automated email and SMS nurture funnels to convert leads and drive revenue, focusing on HVAC Memberships, Cross-Sell & Upsell
Lead Funnel Optimization: Own the HVAC Online Quote & Scheduler lead funnel, developing communication streams that nurture prospects from initial interest to a booked appointment
Referral Program: Design, launch, and manage a new customer referral program
List Health & Unsubscribe: Diagnose and fix unsubscribe issues, manage list fatigue, and re-engage dormant users
Continuous Testing & Optimization:
Lead a robust A/B testing roadmap across email and SMS
Continuously test variables such as subject lines, CTAs, copy, design, send times, and audience segments to improve performance
Required Qualifications & Skills
6+ years of hands-on experience in lifecycle, email, or retention marketing, developing strategies and campaigns that directly drive revenue and increase Customer Lifetime Value
Deep experience with a major ESP or Marketing Automation platform (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, etc.)
Strong data and analytical skills: ability to pull data, analyze campaign performance, and turn complex data into actionable insights
A/B Testing Expert: strong understanding of A/B testing methodologies and how to derive statistically significant results
Hands-on experience with SMS marketing platforms and best practices
Problem-Solver: proactive, get-it-done attitude, especially in tackling complex challenges like list fatigue and data segmentation
Excellent communication and collaboration skills, with the ability to work cross-functionally
Bonus Points If You Have These
Experience in the home services industry (HVAC, etc.) or a high-consideration B2C purchase
Basic HTML/CSS knowledge for email design
Direct experience building or managing a customer referral program
Why Join Freedom Solar?
At Freedom Solar, we are a team dedicated to leading the solar and alternative energy revolution. We are a multi-year “Best Places to Work” winner because we’re passionate about our mission and invested in our people. We believe in working hard and playing hard, and we provide the support you need to bring your best self to work every day.
We offer a competitive, well-rounded benefits package :
Competitive Pay with weekly pay dates
Comprehensive Health Coverage (Medical, Dental, Vision)
100% Company-Sponsored Short-Term Disability
401(k) with employer matching
Employee Assistance Program
Generous Paid Time Off (Three weeks PTO + 8 paid holidays)
A culture of growth, rewarding high performers with upward mobility
Job Type : Full-time; Salaried
Schedule : Monday - Friday, 8am-5pm
Salary : Depends on experience.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr
is one of the largest and fastest-growing solar installation companies in the United States. Founded in Austin in 2007, our residential business serves Texas and Florida and our commercial business has a nationwide reach. At Freedom Power, our strong reputation in the industry is based on our dedication to quality workmanship and outstanding customer service. The mission is to enable our customers to live more powerfully by harnessing clean, affordable, and reliable energy from the sun. We take great pride in living by these 6 core values: Pride in Quality Craftsmanship, Go Above and Beyond, Put People First, Have a Humble Heart, Give a Damn, Shoot Straight.
Job Summary
Freedom Solar is looking for a data-driven performance marketer to own the strategy, execution, and optimization of our lifecycle and retention marketing. This high-impact role is singularly focused on driving measurable revenue growth and increasing Customer Lifetime Value (CLV). You will be the expert in command of our owned channels—primarily email, SMS, and our website—transforming them into powerful, automated engines for conversion and retention. You are part customer advocate, part data analyst, and part creative strategist. This role is perfect for someone who loves to build, test, and optimize, and who is excited to tackle major strategic projects in 2026. This role will report to the Head of Marketing, and help build the future of our customer experience for our homeowner customers in Texas and Florida across solar power, home backup power, and HVAC products.
Key Responsibilities
Systematically apply the fundamentals of lifecycle marketing, including:
Segmentation & Personalization: Build and manage sophisticated audience segments to deliver the right message to the right person at the right time
List Health & Deliverability: Actively monitor and manage list health, engagement metrics, and email deliverability
Customer Journey Mapping: Identify key moments in the customer journey (from prospect to loyal advocate) and build automated communications to support them
Compliance: Ensure all communications are fully compliant with CAN-SPAM, TCPA, and other relevant regulations
Own Channel Performance & Strategy: Develop and execute the end-to-end strategy for all email and SMS campaigns (including automated, transactional, and promotional)
Own the reporting and analysis of all lifecycle campaigns. Track and report on KPIs such as open rate, click-through rate, conversion rate, list growth, revenue per recipient, and CLV
Deliver actionable insights and regular performance reports to leadership
Drive 2026 Key Initiatives:
Modernization Project: Partner with web and tech teams to modernize our website, email, and SMS platforms
Nurture Funnel Development: Design, build, and optimize automated email and SMS nurture funnels to convert leads and drive revenue, focusing on HVAC Memberships, Cross-Sell & Upsell
Lead Funnel Optimization: Own the HVAC Online Quote & Scheduler lead funnel, developing communication streams that nurture prospects from initial interest to a booked appointment
Referral Program: Design, launch, and manage a new customer referral program
List Health & Unsubscribe: Diagnose and fix unsubscribe issues, manage list fatigue, and re-engage dormant users
Continuous Testing & Optimization:
Lead a robust A/B testing roadmap across email and SMS
Continuously test variables such as subject lines, CTAs, copy, design, send times, and audience segments to improve performance
Required Qualifications & Skills
6+ years of hands-on experience in lifecycle, email, or retention marketing, developing strategies and campaigns that directly drive revenue and increase Customer Lifetime Value
Deep experience with a major ESP or Marketing Automation platform (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, etc.)
Strong data and analytical skills: ability to pull data, analyze campaign performance, and turn complex data into actionable insights
A/B Testing Expert: strong understanding of A/B testing methodologies and how to derive statistically significant results
Hands-on experience with SMS marketing platforms and best practices
Problem-Solver: proactive, get-it-done attitude, especially in tackling complex challenges like list fatigue and data segmentation
Excellent communication and collaboration skills, with the ability to work cross-functionally
Bonus Points If You Have These
Experience in the home services industry (HVAC, etc.) or a high-consideration B2C purchase
Basic HTML/CSS knowledge for email design
Direct experience building or managing a customer referral program
Why Join Freedom Solar?
At Freedom Solar, we are a team dedicated to leading the solar and alternative energy revolution. We are a multi-year “Best Places to Work” winner because we’re passionate about our mission and invested in our people. We believe in working hard and playing hard, and we provide the support you need to bring your best self to work every day.
We offer a competitive, well-rounded benefits package :
Competitive Pay with weekly pay dates
Comprehensive Health Coverage (Medical, Dental, Vision)
100% Company-Sponsored Short-Term Disability
401(k) with employer matching
Employee Assistance Program
Generous Paid Time Off (Three weeks PTO + 8 paid holidays)
A culture of growth, rewarding high performers with upward mobility
Job Type : Full-time; Salaried
Schedule : Monday - Friday, 8am-5pm
Salary : Depends on experience.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr