Senior Analyst Global Product Marketing - KitchenAid Small Appliances
Whirlpool Corporation, Benton Harbor, Michigan, United States, 49022
Overview
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. The company is the only major U.S.-based manufacturer of kitchen and laundry appliances and drives meaningful innovation to meet evolving consumer needs through its brand portfolio including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, Whirlpool reported approximately $17 billion in annual sales, with about 90% in the Americas, 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
Note: em formatting removed; role context retained in text
At KitchenAid, we are passionate consumer advocates who observe, dream, invent, and design new solutions to make the kitchen a place of endless possibilities for people who love to cook. We operate in a consumer-centric, winning workplace culture and provide diverse global career opportunities. Our team creates high-performance, highly desired appliances with an unwavering focus on quality craftsmanship, disruptive technology, and timeless design. By combining our people, our products, and our winning spirit, we create an exciting career opportunity and a truly rewarding experience. The Product Marketing team works on category strategy, product development, and launch execution by having a consumer-first mindset.
This Role In Summary
Note: em formatting removed; role context retained in text
Currently, we are seeking qualified candidates for a
Senior Analyst, Product Marketing
to join the KitchenAid Small Domestic Appliance (SDA) organization based at our Global Headquarters in Benton Harbor, MI. This is a full-time, in-office, 5-day per week, Monday through Friday role. As a member of the KitchenAid team, you will support our pursuit to be the most broadly desired premium kitchen brand in the world. This position will assist in the development and execution of the product roadmap from idea generation to commercialization. The position will work collaboratively with engineering, design, brand, and regional marketing teams around the globe to ensure in-market success.
A comprehensive relocation package is available to eligible candidates.
Your Responsibilities Will Include
Support the entire product marketing team in project-based activities such as competitive analysis, purchase order creation and management, and model creation submissions
Assist the category or planning lead with projects and strategies, including innovation workshops, product launch events, and KPIs
Facilitate the selection of leading ideas & concepts through a rigorous evaluation process
Lead learning plans standardization, knowledge capture, and sharing
Lead project charter organization and prioritization for evaluation
Utilize the Whirlpool Product Development (WPD) process to drive projects from idea to commercialization
Develop winning go-to-market launch plans
Assist in category strategy creation, adoption, and execution
15-20% domestic and international travel
Minimum Requirements
Bachelor's degree
2+ years of experience in Sales, Marketing, Engineering, Procurement, Logistics, or Finance
Preferred Skills And Experiences
Bachelor's degree in Marketing
Global business experience
Experience with product positioning and launching new products across integrated marketing campaigns
Experience with consumer insights and defining marketing strategies to drive tangible business results
Experience leveraging data and trends to generate insights and transform them into marketing strategies
Experience with consumer-oriented product development processes
Understanding of project management tools
Experience working in effective project teams with familiarity of agile and lean principles
Ability to plan and think strategically at a high level, but also develop tactical recommendations and execute them
Ability to influence and lead others, including those outside of the Marketing function
Ability to manage multiple projects simultaneously with a high degree of independence
What We Offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more. Saint Joseph/Benton Harbor locations offer a beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending on availability; additional costs may apply).
Additional Information Whirlpool’s Ways of Working
Benefits
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday, we offer flexibility and industry-leading time-off benefits to help balance work and life, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
#J-18808-Ljbffr
The team you will be a part of
Note: em formatting removed; role context retained in text
At KitchenAid, we are passionate consumer advocates who observe, dream, invent, and design new solutions to make the kitchen a place of endless possibilities for people who love to cook. We operate in a consumer-centric, winning workplace culture and provide diverse global career opportunities. Our team creates high-performance, highly desired appliances with an unwavering focus on quality craftsmanship, disruptive technology, and timeless design. By combining our people, our products, and our winning spirit, we create an exciting career opportunity and a truly rewarding experience. The Product Marketing team works on category strategy, product development, and launch execution by having a consumer-first mindset.
This Role In Summary
Note: em formatting removed; role context retained in text
Currently, we are seeking qualified candidates for a
Senior Analyst, Product Marketing
to join the KitchenAid Small Domestic Appliance (SDA) organization based at our Global Headquarters in Benton Harbor, MI. This is a full-time, in-office, 5-day per week, Monday through Friday role. As a member of the KitchenAid team, you will support our pursuit to be the most broadly desired premium kitchen brand in the world. This position will assist in the development and execution of the product roadmap from idea generation to commercialization. The position will work collaboratively with engineering, design, brand, and regional marketing teams around the globe to ensure in-market success.
A comprehensive relocation package is available to eligible candidates.
Your Responsibilities Will Include
Support the entire product marketing team in project-based activities such as competitive analysis, purchase order creation and management, and model creation submissions
Assist the category or planning lead with projects and strategies, including innovation workshops, product launch events, and KPIs
Facilitate the selection of leading ideas & concepts through a rigorous evaluation process
Lead learning plans standardization, knowledge capture, and sharing
Lead project charter organization and prioritization for evaluation
Utilize the Whirlpool Product Development (WPD) process to drive projects from idea to commercialization
Develop winning go-to-market launch plans
Assist in category strategy creation, adoption, and execution
15-20% domestic and international travel
Minimum Requirements
Bachelor's degree
2+ years of experience in Sales, Marketing, Engineering, Procurement, Logistics, or Finance
Preferred Skills And Experiences
Bachelor's degree in Marketing
Global business experience
Experience with product positioning and launching new products across integrated marketing campaigns
Experience with consumer insights and defining marketing strategies to drive tangible business results
Experience leveraging data and trends to generate insights and transform them into marketing strategies
Experience with consumer-oriented product development processes
Understanding of project management tools
Experience working in effective project teams with familiarity of agile and lean principles
Ability to plan and think strategically at a high level, but also develop tactical recommendations and execute them
Ability to influence and lead others, including those outside of the Marketing function
Ability to manage multiple projects simultaneously with a high degree of independence
What We Offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more. Saint Joseph/Benton Harbor locations offer a beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending on availability; additional costs may apply).
Additional Information Whirlpool’s Ways of Working
Benefits
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday, we offer flexibility and industry-leading time-off benefits to help balance work and life, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
#J-18808-Ljbffr