Reporting to the Manager of Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in positioning RedBull as the leading brand in their region. The FMS represents RedBull in their local market in a highly relevant manner, aligned with both global and national strategies and priorities. This role involves gathering critical local insights by building robust networks with specific communities and key influencers, including local creators.
The FMS contributes ideas for developing and executing innovative marketing initiatives tailored to local needs and characteristics across the four pillars of the marketing mix: Consumer Engagement, Sports, Culture, and Communication. These efforts also leverage both On-Premise and Off-Premise channels.
As a field-based representative, the Field Marketing Specialist manages a local team of Student Marketeers and brings the RedBull brand to life on campuses and in the broader market, effectively engaging new target consumers.
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