Senior Specialist, Category Marketing
Effie Worldwide, Inc., Dublin, Ohio, United States, 43016
What Product and Solutions Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
Category Marketing Summary The Category Marketing Team is responsible for developing strategy and process for supplier marketing that grows category growth, margin, and product distribution. This includes developing supplier and private label marketing plans, identifying new market opportunities, guaranteeing contractual marketing obligations are met, securing and managing trade fund dollars, and ensuring successful execution of supplier and private label plans and category goals.
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business
Accountable for gaining and driving cross functional support from all stakeholders
Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan, including identifying the appropriate channels to market
Has the ability to understand market trends and competitive positioning.
Demonstrates strong financialumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales
Responsibilities
Responsible for the development of marketing plans and campaigns, in collaboration with Category Managers and Planners, that drives category growth and defined goals
Develops supplier marketing plans in collaboration with suppliers, Category Manager, and leadership
Works cross-functionally to ensure marketing execution of assigned categories
Supports the team by executing assigned tasks, document maintenance, and marketing asset reviews
Assists with other tasks when needed to achieve goals of the Consumer Health marketing team
Qualifications
Bachelors degree in related field, or equivalent work experience, preferred
2+ years experience in related field, preferred
Marketing planning and/or product marketing experience, preferred
Experience in business-to-consumer and/or business-to-business marketing, preferred
Ability to apply consumer trends, behaviors and insights to marketing plans
Strong organizational skills with ability to multi-task and prioritize projects effectively with high attention to detail
Demonstrates analytical skills and curiosity
Strong communication and presentation skills
Experience with Microsoft Suite (Word, PowerPoint, Excel)
What is expected of you and others at this level
Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks
Works on projects of moderate scope and complexity
Identifies possible solutions to a variety of technical problems and takes actions to resolve
Applies judgment within defined parameters
Receives general guidance may receive more detailed instruction on new projects
Work reviewed for sound reasoning and accuracy
Anticipated salary range: $68,500 - $88,020
Bonus eligible: No
Benefits Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 03/23/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
#LI-Hybrid
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply. Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
Category Marketing Summary The Category Marketing Team is responsible for developing strategy and process for supplier marketing that grows category growth, margin, and product distribution. This includes developing supplier and private label marketing plans, identifying new market opportunities, guaranteeing contractual marketing obligations are met, securing and managing trade fund dollars, and ensuring successful execution of supplier and private label plans and category goals.
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business
Accountable for gaining and driving cross functional support from all stakeholders
Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan, including identifying the appropriate channels to market
Has the ability to understand market trends and competitive positioning.
Demonstrates strong financialumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales
Responsibilities
Responsible for the development of marketing plans and campaigns, in collaboration with Category Managers and Planners, that drives category growth and defined goals
Develops supplier marketing plans in collaboration with suppliers, Category Manager, and leadership
Works cross-functionally to ensure marketing execution of assigned categories
Supports the team by executing assigned tasks, document maintenance, and marketing asset reviews
Assists with other tasks when needed to achieve goals of the Consumer Health marketing team
Qualifications
Bachelors degree in related field, or equivalent work experience, preferred
2+ years experience in related field, preferred
Marketing planning and/or product marketing experience, preferred
Experience in business-to-consumer and/or business-to-business marketing, preferred
Ability to apply consumer trends, behaviors and insights to marketing plans
Strong organizational skills with ability to multi-task and prioritize projects effectively with high attention to detail
Demonstrates analytical skills and curiosity
Strong communication and presentation skills
Experience with Microsoft Suite (Word, PowerPoint, Excel)
What is expected of you and others at this level
Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks
Works on projects of moderate scope and complexity
Identifies possible solutions to a variety of technical problems and takes actions to resolve
Applies judgment within defined parameters
Receives general guidance may receive more detailed instruction on new projects
Work reviewed for sound reasoning and accuracy
Anticipated salary range: $68,500 - $88,020
Bonus eligible: No
Benefits Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 03/23/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
#LI-Hybrid
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply. Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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