HKS, Inc.
Overview
The writer serves as a digital-first storyteller within the content marketing practice, translating complex design ideas, research insights and project information into clear, engaging and SEO-informed narratives for web, email and social channels. Uses independent judgment to craft compelling digital stories that elevate the HKS brand, highlight firm expertise and support thought-leadership initiatives. Collaborates closely with digital channel leads and marketing partners to ensure all content aligns with channel strategy, reflects the HKS voice and advances business and audience engagement goals. Demonstrates strong writing, editing and communication skills with an eye for detail and a commitment to producing accessible, audience-centered content.
Responsibilities
Suggests digital story ideas and develops headline ideas that align with audience needs and HKS’s content strategy.
Creates clear well-researched, audience-centered content for digital platforms, including feature stories, project descriptions, bios, case studies, blog posts, research summaries, social media copy, campaign content and other web-based writing needs
Executes and completes digital writing assignments from the Editor or other managers in alignment with publishing calendars, channel strategies and deadlines set by digital channel leads and marketing partners
Writes in HKS brand voice and adapts messaging direction for specific digital channels, formats, and audience requirements
Proofreads, edits and refines digital content to ensure accuracy, clarity, consistency, SEO alignment and adherence to editorial standards
Collaborates with internal partners and project teams to shape stories and support content development
Partners closely with Creative, Brand Communications and Practice Marketing teams to support integrated digital campaigns and thought-leadership initiatives
Translates complex design concepts, research findings and project information into accessible, audience-ready digital content
Conducts background research and interviews with internal leaders and teams to gather information and ensure accuracy
Leads broader concept development, ideation and content refinement for web-based initiatives and digital storytelling projects
Partners with designers, photographers, editors, channel managers and other Marketing/Communications team members to support integrated campaigns across web, email and social platforms
Applies SEO best practices to strengthen content visibility, search performance and discoverability
Works with analytics and digital teams to review performance metrics and refine content based on data insights
Maintains content governance and version-control best practices for digital channels
Stays current on digital storytelling trends, evolving content formats and platform behaviors to help keep HKS competitive and engaging online
Proactively identifies new digital content opportunities, formats and ideas that enhance audience engagement and support business goals
Audits, updates and optimizes existing web content to maintain accuracy, freshness, SEO alignment and brand consistency
Supports the firm’s cultural values, including a commitment to quality, innovation, learning and growth
Acts with positive, service-driven attitude with a commitment to going above and beyond to help clients and team members
May act as a mentor by coaching and motivating project team members
Seeks leadership opportunities by providing direction and feedback to team members and collaborating with team leaders
Fosters and maintains a collaborative professional working relationship with the project team
Manages conflict effectively and encourages a healthy team environment
Collaborates to develop content that supports the firm’s commitment to JEDI (Justice, Equity, Diversity and Inclusion)
Takes personal responsibility for fostering a healthy workplace through sustainable work practices
Collaborates in managing project to satisfy requirements with best possible ROI
Responsible for providing cost analysis of requested custom options
Understands the financial implications of overhead and chargeable time
Collaborates in and may be responsible for delivering a project on defined budget requirements
Understands the importance of growing and maintaining client relationships and the processes of business development
Collaborates and strategizes with Business Development and other leadership to align marketing content with business development strategies to maintain existing client relationships and establish new business
May assist in production of marketing presentations
Qualifications
Bachelor’s or Master’s degree in Journalism, English, Communications, Art History, Architecture, Marketing or related degree
Typically with 5+ years of writing, content creation, journalism, or marketing experience
Experience in Adobe Creative Suite such as InDesign, Photoshop or other publishing tools
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Proven ability to craft clear, compelling content for web, social, and email channels.
Familiarity with metadata, tagging, SEO and digital content optimization
Knowledge of, and interest in, architecture/interior design preferred
Understanding of web trends and technologies, including established and emerging capabilities
Strong interviewing, writing and editing skills, with the ability to write in a range of voices and styles for diverse channels and audiences
Strong attention to detail and commitment to excellence
Strong interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to hold sensitive information with a high level of confidentiality and integrity
Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
Ability to translate complex information into engaging and accessible narratives for broad audiences
Ability to problem solve and apply innovative solutions
Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Internal Careers Portal
submission recommended if you currently work for HKS.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
#J-18808-Ljbffr
Responsibilities
Suggests digital story ideas and develops headline ideas that align with audience needs and HKS’s content strategy.
Creates clear well-researched, audience-centered content for digital platforms, including feature stories, project descriptions, bios, case studies, blog posts, research summaries, social media copy, campaign content and other web-based writing needs
Executes and completes digital writing assignments from the Editor or other managers in alignment with publishing calendars, channel strategies and deadlines set by digital channel leads and marketing partners
Writes in HKS brand voice and adapts messaging direction for specific digital channels, formats, and audience requirements
Proofreads, edits and refines digital content to ensure accuracy, clarity, consistency, SEO alignment and adherence to editorial standards
Collaborates with internal partners and project teams to shape stories and support content development
Partners closely with Creative, Brand Communications and Practice Marketing teams to support integrated digital campaigns and thought-leadership initiatives
Translates complex design concepts, research findings and project information into accessible, audience-ready digital content
Conducts background research and interviews with internal leaders and teams to gather information and ensure accuracy
Leads broader concept development, ideation and content refinement for web-based initiatives and digital storytelling projects
Partners with designers, photographers, editors, channel managers and other Marketing/Communications team members to support integrated campaigns across web, email and social platforms
Applies SEO best practices to strengthen content visibility, search performance and discoverability
Works with analytics and digital teams to review performance metrics and refine content based on data insights
Maintains content governance and version-control best practices for digital channels
Stays current on digital storytelling trends, evolving content formats and platform behaviors to help keep HKS competitive and engaging online
Proactively identifies new digital content opportunities, formats and ideas that enhance audience engagement and support business goals
Audits, updates and optimizes existing web content to maintain accuracy, freshness, SEO alignment and brand consistency
Supports the firm’s cultural values, including a commitment to quality, innovation, learning and growth
Acts with positive, service-driven attitude with a commitment to going above and beyond to help clients and team members
May act as a mentor by coaching and motivating project team members
Seeks leadership opportunities by providing direction and feedback to team members and collaborating with team leaders
Fosters and maintains a collaborative professional working relationship with the project team
Manages conflict effectively and encourages a healthy team environment
Collaborates to develop content that supports the firm’s commitment to JEDI (Justice, Equity, Diversity and Inclusion)
Takes personal responsibility for fostering a healthy workplace through sustainable work practices
Collaborates in managing project to satisfy requirements with best possible ROI
Responsible for providing cost analysis of requested custom options
Understands the financial implications of overhead and chargeable time
Collaborates in and may be responsible for delivering a project on defined budget requirements
Understands the importance of growing and maintaining client relationships and the processes of business development
Collaborates and strategizes with Business Development and other leadership to align marketing content with business development strategies to maintain existing client relationships and establish new business
May assist in production of marketing presentations
Qualifications
Bachelor’s or Master’s degree in Journalism, English, Communications, Art History, Architecture, Marketing or related degree
Typically with 5+ years of writing, content creation, journalism, or marketing experience
Experience in Adobe Creative Suite such as InDesign, Photoshop or other publishing tools
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Proven ability to craft clear, compelling content for web, social, and email channels.
Familiarity with metadata, tagging, SEO and digital content optimization
Knowledge of, and interest in, architecture/interior design preferred
Understanding of web trends and technologies, including established and emerging capabilities
Strong interviewing, writing and editing skills, with the ability to write in a range of voices and styles for diverse channels and audiences
Strong attention to detail and commitment to excellence
Strong interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to hold sensitive information with a high level of confidentiality and integrity
Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
Ability to translate complex information into engaging and accessible narratives for broad audiences
Ability to problem solve and apply innovative solutions
Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Internal Careers Portal
submission recommended if you currently work for HKS.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
#J-18808-Ljbffr