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Faherty is seeking a strategic, commercially-minded VP of Marketing to lead our integrated marketing engine and drive measurable growth across all channels. Reporting to the EVP of Marketing, you will serve as the operational backbone of our marketing organization—connecting creative vision to business outcomes, brand storytelling to conversion, and seasonal strategy to sell-through. This role sits at the intersection of art and science. You will oversee two critical areas: Integrated Marketing (go-to-market orchestration, channel management, retail/wholesale marketing, forecasting, and product strategy) and Growth Marketing (P&L ownership for e-commerce, tech stack management, a $16M paid media budget, and website conversion optimization). You will bring structure and analytical rigor to a creative, founder-led culture—translating brand energy into measurable commercial impact while preserving what makes Faherty special.
What you’ll do:
Integrated Marketing: The Go-to-Market Conductor
Build and lead the global marketing calendar that connects creative campaigns, product launches, seasonal priorities, retail openings, and wholesale initiatives into one cohesive narrative
Partner with Merchandising to translate product strategy into compelling market-ready stories that drive sell-through across channels
Lead retail and wholesale marketing strategies including store activations, local market storytelling, partner toolkits, and omnichannel experiences that bring the brand to life beyond digital
Develop 360° go-to-market plans for collections, launches, and key moments—ensuring creative direction, channel sequencing, and business goals are tightly aligned
Own marketing forecasting and planning in partnership with Finance, ensuring budget allocation, resource planning, and revenue targets are grounded in reality
Growth Marketing: Performance, Conversion & Commercial Impact
Own the e-commerce P&L and drive accountability across CAC, LTV, revenue contribution, and profitability
Manage a $16M growth marketing budget across SEO, SEM, paid social, affiliate, influencer, partnerships, and emerging channels including AI-driven acquisition
Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
Lead website conversion strategy including UX optimization, landing page testing, A/B experimentation, and funnel performance
Drive retention and lifecycle marketing through segmentation, CRM, email/SMS, loyalty program optimization, and post-purchase engagement strategies
Build dashboards and reporting that translate data into clear actions for leadership—balancing speed with analytical rigor
Cross-Functional Leadership & Team Development
Act as the strategic partner to Creative and Brand teams, ensuring campaigns are designed with performance and measurability built in from the start
Collaborate with Retail, Wholesale, and Merchandising to align marketing activation with inventory priorities, category strategies, and regional opportunities
Lead and develop high-performing teams across growth marketing, CRM/retention, performance media, integrated planning, and marketing operations
Bring operational discipline and planning rigor to a fast-paced, entrepreneurial environment while enabling creativity to scale effectively
What you’ll have
Minimum 15+ years in performance marketing, integrated marketing, growth, or full-funnel marketing leadership at a premium or lifestyle brand
Proven track record owning CAC, LTV, revenue targets, and media efficiency at scale
Deep expertise in attribution modeling, audience segmentation, lifecycle marketing, and marketing technology
Experience managing significant marketing budgets and demonstrating measurable ROI
Background partnering with Creative/Brand teams to marry storytelling with commercial strategy
Experience leading teams through high-growth phases and organizational change
Strategic thinker with operational strength—you bring clarity, structure, and focus without losing sight of the big picture
Analytically rigorous—comfortable with financial modeling, forecasting, BI tools, and experimentation frameworks
Exceptional communicator—can simplify complexity, influence cross-functionally, and drive alignment across diverse stakeholders
Commercially oriented—understands P&L dynamics, unit economics, and how marketing ladders into business growth
Collaborative and adaptable—thrives in founder-led, creative cultures where agility and partnership are essential
Customer-obsessed—passionate about building meaningful relationships and delivering exceptional experiences across the lifecycle
We aim to pay competitively for our size and industry. The base salary range for this position is
$225,000 - $250,000
USD, but we will consider location, skill level and experience to determine the final offer.
Why Faherty
Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount
If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act (CPRA) in our Notice to California Residents.
A bit about us Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear. We strive to be better stewards of the planet and to reflect our values in our work. We welcome everyone and encourage applicants from historically and systemically marginalized communities to apply.
Employees should embody the five core values of the Faherty team:
Always Innovate, constantly seeking creative ways to improve and drive forward.
Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
Harness the Power of Positivity, leading with optimism and resilience in every interaction.
Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.
Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!
#J-18808-Ljbffr
Faherty is seeking a strategic, commercially-minded VP of Marketing to lead our integrated marketing engine and drive measurable growth across all channels. Reporting to the EVP of Marketing, you will serve as the operational backbone of our marketing organization—connecting creative vision to business outcomes, brand storytelling to conversion, and seasonal strategy to sell-through. This role sits at the intersection of art and science. You will oversee two critical areas: Integrated Marketing (go-to-market orchestration, channel management, retail/wholesale marketing, forecasting, and product strategy) and Growth Marketing (P&L ownership for e-commerce, tech stack management, a $16M paid media budget, and website conversion optimization). You will bring structure and analytical rigor to a creative, founder-led culture—translating brand energy into measurable commercial impact while preserving what makes Faherty special.
What you’ll do:
Integrated Marketing: The Go-to-Market Conductor
Build and lead the global marketing calendar that connects creative campaigns, product launches, seasonal priorities, retail openings, and wholesale initiatives into one cohesive narrative
Partner with Merchandising to translate product strategy into compelling market-ready stories that drive sell-through across channels
Lead retail and wholesale marketing strategies including store activations, local market storytelling, partner toolkits, and omnichannel experiences that bring the brand to life beyond digital
Develop 360° go-to-market plans for collections, launches, and key moments—ensuring creative direction, channel sequencing, and business goals are tightly aligned
Own marketing forecasting and planning in partnership with Finance, ensuring budget allocation, resource planning, and revenue targets are grounded in reality
Growth Marketing: Performance, Conversion & Commercial Impact
Own the e-commerce P&L and drive accountability across CAC, LTV, revenue contribution, and profitability
Manage a $16M growth marketing budget across SEO, SEM, paid social, affiliate, influencer, partnerships, and emerging channels including AI-driven acquisition
Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
Lead website conversion strategy including UX optimization, landing page testing, A/B experimentation, and funnel performance
Drive retention and lifecycle marketing through segmentation, CRM, email/SMS, loyalty program optimization, and post-purchase engagement strategies
Build dashboards and reporting that translate data into clear actions for leadership—balancing speed with analytical rigor
Cross-Functional Leadership & Team Development
Act as the strategic partner to Creative and Brand teams, ensuring campaigns are designed with performance and measurability built in from the start
Collaborate with Retail, Wholesale, and Merchandising to align marketing activation with inventory priorities, category strategies, and regional opportunities
Lead and develop high-performing teams across growth marketing, CRM/retention, performance media, integrated planning, and marketing operations
Bring operational discipline and planning rigor to a fast-paced, entrepreneurial environment while enabling creativity to scale effectively
What you’ll have
Minimum 15+ years in performance marketing, integrated marketing, growth, or full-funnel marketing leadership at a premium or lifestyle brand
Proven track record owning CAC, LTV, revenue targets, and media efficiency at scale
Deep expertise in attribution modeling, audience segmentation, lifecycle marketing, and marketing technology
Experience managing significant marketing budgets and demonstrating measurable ROI
Background partnering with Creative/Brand teams to marry storytelling with commercial strategy
Experience leading teams through high-growth phases and organizational change
Strategic thinker with operational strength—you bring clarity, structure, and focus without losing sight of the big picture
Analytically rigorous—comfortable with financial modeling, forecasting, BI tools, and experimentation frameworks
Exceptional communicator—can simplify complexity, influence cross-functionally, and drive alignment across diverse stakeholders
Commercially oriented—understands P&L dynamics, unit economics, and how marketing ladders into business growth
Collaborative and adaptable—thrives in founder-led, creative cultures where agility and partnership are essential
Customer-obsessed—passionate about building meaningful relationships and delivering exceptional experiences across the lifecycle
We aim to pay competitively for our size and industry. The base salary range for this position is
$225,000 - $250,000
USD, but we will consider location, skill level and experience to determine the final offer.
Why Faherty
Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount
If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act (CPRA) in our Notice to California Residents.
A bit about us Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear. We strive to be better stewards of the planet and to reflect our values in our work. We welcome everyone and encourage applicants from historically and systemically marginalized communities to apply.
Employees should embody the five core values of the Faherty team:
Always Innovate, constantly seeking creative ways to improve and drive forward.
Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
Harness the Power of Positivity, leading with optimism and resilience in every interaction.
Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.
Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!
#J-18808-Ljbffr