We're supporting a fast-growing consumer brand in its search for a senior performance marketer to own and scale a $10M+ annual paid media budget.
This is a high-impact role sitting at the centre of performance, brand, and creative — perfect for someone who can think strategically but still loves being hands-on in the accounts.
The Role
You'll lead performance marketing end-to-end, with primary ownership of:
- Meta and TikTok as core growth channels
- Budget ownership at $10M+ annually
- Channel mix, scaling strategy, and efficiency
- Creative testing, iteration, and performance feedback loops
- Incrementality, attribution, and MMM-informed decision making
- You'll work closely with creative, brand, and leadership to build a tightly connected growth engine.
What You'll Own
- Full ownership of paid social across Meta & TikTok
- Scaling large budgets efficiently and profitably
- Creative testing frameworks and performance feedback
- Account structure, bidding, and optimization
- Expansion into new channels like YouTube, TV, podcasts, AppLovin, etc.
- Budget allocation using incrementality, attribution, and MMM
What They're Looking For
- Proven experience owning $10M+ in annual paid media spend
- Deep hands-on expertise in Meta and TikTok
- Strong creative sensibility — you know what good performance creative looks like
- Experience scaling beyond paid social into new channels
- Solid understanding of incrementality, attribution, and MMM
- Background within a fast-growing (product-based) consumer/DTC environment
- Strategic thinker who still loves being in the weeds
Why This Is Interesting
- Big budget, big responsibility
- Real ownership — not just "managing agencies"
- Tight link between performance, brand, and creative
- Opportunity to shape the entire growth engine
If you've scaled paid media at serious budget levels and want full ownership in a fast-moving consumer brand, this is one worth a conversation.