Crossover
Director of Strategic Parent Engagement, Alpha - $200,000/year USD
Crossover, Palo Alto, California, United States
LOCATION NOTE: This is an on-site position in the cities listed below, with local travel when required. Relocation support is provided.
If helping families embrace a fundamentally different approach to education resonates with you, this position places you at the center of that transformation. Alpha operates unlike conventional schools. Here, students complete their core academic work in only two hours daily through AI-driven applications. The remainder of their time is dedicated to developing real-world capabilities—public speaking, analytical reasoning, collaborative challenges, and meaningful projects. No traditional lectures. No filler assignments. Simply accelerated progress and top 1% performance across the country. This approach requires a fundamentally different parent relationship—and that is your responsibility.
You will serve as the principal representative of your campus, driving growth in enrollment, confidence, and advocacy. You\'ll facilitate compelling informational sessions, develop meaningful community connections, and transform interest into committed waitlist entries. Your role extends further, however. You\'ll function as the primary resource for families throughout their entire Alpha experience—resolving issues, cultivating loyalty, and transforming parents into vocal supporters of the model.
This is a high-trust, high-autonomy position with measurable impact. You\'ll be stationed at one campus, present on-site the majority of the time, generating tangible results—not simply executing a predetermined approach. If you recognize that most schools are underserving students—and that a superior alternative exists—this is your opportunity to demonstrate it.
Hiring for these locations:
CA: Santa Barbara, Palo Alto, & Piedmont (East Bay)
GA: Roswell (Atlanta)
MD: Bethesda
TX: Brownsville, & Fort Worth
WA: Kirkland (Seattle)
What You Will Be Doing
Managing the complete parent relationship—from initial inquiry through sustained engagement—for a single campus
Conducting persuasive informational sessions and individual conversations that transform interested parents into dedicated supporters
Acting as the principal parent contact—addressing concerns, strengthening satisfaction, and ensuring every family experiences support and validation after enrolling in Alpha
Establishing visibility and credibility through consistent on-site availability, local collaborations, and targeted outreach
Mobilizing parent advocates to expand referrals and community reach
What You Won’t Be Doing
Depending on formulaic sales approaches or impersonal outreach
Transferring relationship-building responsibilities to campus personnel or assuming a background position
Allowing organized parent coalitions to compromise or weaken Alpha\'s educational approach
Working remotely—this position is deeply integrated into the parent journey and community presence
Director Of Strategic Parent Engagement Key Responsibilities
Lead enrollment and retention at your campus by managing high-trust parent relationships from initial contact through sustained satisfaction and advocacy.
Basic Requirements
Currently reside within commuting distance of one of these campuses, or are willing to relocate to: Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Bethesda, MD; Brownsville, TX; Fort Worth, TX; or Kirkland, WA.
Legally authorized to work in the U.S. without sponsorship
5+ years of experience with families in educational outreach or enrollment
Exceptional verbal and written communication skills
Proven ability to earn trust and guide sophisticated decision-making
Deep belief in Alpha\'s accelerated, high-expectation learning model
About Alpha
Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential. They don\'t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world. Alpha School is rewriting the rules of education. Sounds too good to be true? It\'s not.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5598-US-PaloAlto-DirectorofStra.004
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